O. L. T.

iTrader: (17)

The new trend with companies advertising in their commercials on tv and radio and they say "31 MPG" instead of miles per gallon.

For some reason this urks me to death. Why can't you just say "miles per gallon"

Och

iTrader: (3)

Airtime costs money, you know.

-J-P-L-

In conversation, don't we all say "MPG" most of the time now anyways. Just like no one says "Sport Utility Vehicle" anymore. It's just SUV.

What bothers me though is how these companies advertise ALL of their cars as being fuel efficient. Big SUV's, everything. I see Silverado ads bragging about 20 MPG highway like it's efficient or something,

Too me, it's not efficient unless it's rated at least 35 mpg highway.

MadMax96

I talk cars all the time with friends and no one has ever said "emm pee jee" instead of miles per gallon.

Consider this - the voiceover announcers for the commercial are just reading ad copy. They're hired for the speaking talent, not because they know about cars.

97-SC300

iTrader: (17)

I couldnt agree with you more..... my brother's 97 avalon with a freaking v6 can get over 30mpg crusing on the highway.....that was 11 years ago that car was made, I wouldnt even consider 35 to be fuel efficient anymore especially out of these tiny 4 cylinders. It's just not impressive to me at all.

pbm317

cars have gotten heavier over the past 10 years (more safety features, added sound insulation, etc). cars are also making more power than they were before. HP wars have hit all parts of the market, and it's just now that companies are looking to balance the efficiency again.

O. L. T.

iTrader: (17)

ummm no? LOL. I do not know anyone that is that lazy.

blacksc400

iTrader: (4)

I started to do that, just that lazy.
Especially we talked about MPG more than ever before...

bitkahuna

iTrader: (20)

QFT. .

darkdream

maybe everything will become acronyms ...Americans are all about that stuff... and even in spoke language so many things are being just said in their acronym form...

Hartawan

iTrader: (1)

I say MPG as miles per gallon but I do say SUV instead of sport utility vehicle

O. L. T.

iTrader: (17)

SUV was always branded as SUV though, it was very rare to hear a company introduce a sport utility vehicle as such.

OneJay

iTrader: (14)

Being a college student I hear a lot of "Bee tee dub" (btw). It pisses me off to no end. Just like the MPG thing.

CK6Speed

iTrader: (1)

For a commercial it is probably to get as much info in within 30 seconds. In TV, there are 30 frames per second. If a commercial is 30 seconds and 1 frame, we chop it off. Clients pay for 30 seconds, not 30.1 seconds. Anyway, most of the time its no big deal, but lately the trend has been to cut the commercial so tight that when you chop off that 1 or 2 frames of video you literally chop off the very last part of the audio. If it is a word, it is cut off.

xioix

That is how I see, time is money