Hyundai makes Lexus GS spinout of control
#47
There is a lot of snobs driving Lexus cars that look down their noses on Hyundai. I deeply despise people like that. I drive a GS450h, but I would be among first people to test drive the Genesis when it comes out. It sounds really good on paper, especially considering the price, and the early reviews in the US automotive press are generally positive.
I don't know how successful the car is going to be without an introduction under a different brand with separate dealerships, but I hope it puts pressure on makers like Lexus, Infiniti and BMW to offer better value.
I don't know how successful the car is going to be without an introduction under a different brand with separate dealerships, but I hope it puts pressure on makers like Lexus, Infiniti and BMW to offer better value.
#48
Lexus Fanatic
iTrader: (20)
As some Lexus owners look down on Hyundai, some BMW/Mercedes owners look down on Lexus.
#50
Guest
Posts: n/a
I like the Genesis.
But Hyundai REALLY needs to change their strategy. Not only are most of their ads/commercials very cheesy & histerical, they are also portraying themselves as an inferior brand in terms of class, name, and image. Everyone knows they are inferior to BMW/Mercedes/Lexus/Infiniti in terms of status & class. But do they really want to reinforce that perception?
I guess you can say its a gamble. People will either see it as an inferior brand, or as a better bargain.
I have always said that if Hyundai was smart about their introduction into the Luxury market, they would need to stray away from the name "Hyundai" and create a "new" company identity for their seperate luxury division. That's like Ford trying to get into the luxury division under the same badge & name [Ford]
.
But Hyundai REALLY needs to change their strategy. Not only are most of their ads/commercials very cheesy & histerical, they are also portraying themselves as an inferior brand in terms of class, name, and image. Everyone knows they are inferior to BMW/Mercedes/Lexus/Infiniti in terms of status & class. But do they really want to reinforce that perception?
I guess you can say its a gamble. People will either see it as an inferior brand, or as a better bargain.
I have always said that if Hyundai was smart about their introduction into the Luxury market, they would need to stray away from the name "Hyundai" and create a "new" company identity for their seperate luxury division. That's like Ford trying to get into the luxury division under the same badge & name [Ford]
.
People (the average consumer) will have a much harder time taking the Genesis serious against the BMW/Benz/Lexus cars in comparison with brands that the average consumer knows little about or doesn't care much about.
So many people continue to say "it needs a luxury brand" but we have/are seeing many luxury brands STRUGGLE with class/status perception as well as sales. A luxury badge does not guarantee success. Just look at Saab, Acura, Infiniti, Volvo, Lincoln today and in the past. They still struggle as a BRAND even with some very good vehicles in the lineup.
Now on the internet, we are better informed for the most part (or some people act like they do ) which means we will take the Genesis more serious and give it a fair shot.
Most people revere a badge and for anyone to even argue its silly to think like that clearly missed their marketing class.
#51
Lexus Champion
I don't know what the service is like over there so I won't comment, but going back to the general Japanese thinking of excellence and quality control, this is by far the best in the world, which most importantly reflects in their products.
#52
I like the Genesis.
But Hyundai REALLY needs to change their strategy. Not only are most of their ads/commercials very cheesy & histerical, they are also portraying themselves as an inferior brand in terms of class, name, and image. Everyone knows they are inferior to BMW/Mercedes/Lexus/Infiniti in terms of status & class. But do they really want to reinforce that perception?
I guess you can say its a gamble. People will either see it as an inferior brand, or as a better bargain.
I have always said that if Hyundai was smart about their introduction into the Luxury market, they would need to stray away from the name "Hyundai" and create a "new" company identity for their seperate luxury division. That's like Ford trying to get into the luxury division under the same badge & name [Ford]
.
But Hyundai REALLY needs to change their strategy. Not only are most of their ads/commercials very cheesy & histerical, they are also portraying themselves as an inferior brand in terms of class, name, and image. Everyone knows they are inferior to BMW/Mercedes/Lexus/Infiniti in terms of status & class. But do they really want to reinforce that perception?
I guess you can say its a gamble. People will either see it as an inferior brand, or as a better bargain.
I have always said that if Hyundai was smart about their introduction into the Luxury market, they would need to stray away from the name "Hyundai" and create a "new" company identity for their seperate luxury division. That's like Ford trying to get into the luxury division under the same badge & name [Ford]
.
Also, to my knowledge, there are two different grilles. The one with the rectangle is used to house the optional front wide-view camera. As for those who are unsatisfied by the bodywork, I'm sure there will be companies who make body kits for this model. After all, the Tiburon, Sonata, Elantra, and even Santa Fe have gotten some attention in the past.
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