July 2008 Vehicle Sales
08-02-08, 08:48 AM
#61
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What I find really shocking is that the IS-F is at 2.9% financing. I'm sure the people who bought the early ones are not thrilled.
Note BMW excluded the M3 from their .9% financing and the dealers are crying - because those things are not moving either!
08-02-08, 09:08 PM
#63
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Edit: OK just checked the releases:
Corolla 34,438
civic 32,565 (29125 + 3440 hybrid)
So looks like TRD is right.
Last edited by bitkahuna; 08-02-08 at 09:12 PM.
08-02-08, 10:59 PM
#65
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I wasn't talking about year-to-date, I was talking about July sales. Check again, the Corolla did outsell the Civic. Also considering that early this year Toyota had a model change-over with the Corolla, the fact that it's only a few thousand units behind the Civic YTD is quite impressive.
08-03-08, 09:43 PM
#69
Interesting, thanks for the chart. Lexus has the lowest incentives out of all of them, even now....
Also from: http://www.bloomberg.com/apps/news?p...JME&refer=home
Percent of sales through leasing:
BMW 60%
Benz 55%
Lexus 43%
Cadillac 42%
Also from: http://www.bloomberg.com/apps/news?p...JME&refer=home
Bayerische Motoren Werke AG, the world's largest maker of luxury vehicles, is increasing incentives to purchase cars as a way to reduce reliance on leases that make up 60 percent of its U.S. sales.
[...]
Makers of luxury vehicles typically get a higher percentage of sales from leases. About 20 percent of U.S. new-vehicle sales were leases this year through July 20, according to J.D. Power & Associates. The market-research firm's Power Information Network said such contracts were 55 percent of sales at Daimler AG's Mercedes-Benz, 43 percent at Toyota Motor Corp.'s Lexus and 42 percent at General Motors Corp.'s Cadillac.
[...]
Toyota's Lexus hasn't changed its position on leasing and has no effort similar to BMW's, spokesman Greg Thome said.
Daimler's lending unit, Daimler Financial, hasn't altered its stance on leasing in the U.S., spokesman Jack Ferry said. Of Mercedes-Benz sales the unit handles, three-quarters are leases.
Volkswagen AG's VW Credit hasn't pulled back on leasing for its Audi luxury brand, Audi spokesman Christian Bokich said.
[...]
Makers of luxury vehicles typically get a higher percentage of sales from leases. About 20 percent of U.S. new-vehicle sales were leases this year through July 20, according to J.D. Power & Associates. The market-research firm's Power Information Network said such contracts were 55 percent of sales at Daimler AG's Mercedes-Benz, 43 percent at Toyota Motor Corp.'s Lexus and 42 percent at General Motors Corp.'s Cadillac.
[...]
Toyota's Lexus hasn't changed its position on leasing and has no effort similar to BMW's, spokesman Greg Thome said.
Daimler's lending unit, Daimler Financial, hasn't altered its stance on leasing in the U.S., spokesman Jack Ferry said. Of Mercedes-Benz sales the unit handles, three-quarters are leases.
Volkswagen AG's VW Credit hasn't pulled back on leasing for its Audi luxury brand, Audi spokesman Christian Bokich said.
BMW 60%
Benz 55%
Lexus 43%
Cadillac 42%
08-03-08, 10:39 PM
#70
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Surprises to me... that Lexus is that high, and that Cadillac is that low, but I think Cadillac's generally older buyers aren't as much into leasing, whereas many BMW/Benz 'buyers' want the vehicle for images/business and so lease.
08-03-08, 11:06 PM
#71
Well at Lexus 43% to Cadillac 42% one is perhaps not too high or low from either interpretation (yes I see what you mean)
It's also interesting to see this data, given that I've read auto commentators suggest Lexus' main income basically comes from 'throwaway leases' -- but this data show that 57% of sales are actual purchases and not leases. And indeed the BMW/Benz leasing strategy is confirmed as the dominant theme for them, and the main source of income by units.
It's also interesting to see this data, given that I've read auto commentators suggest Lexus' main income basically comes from 'throwaway leases' -- but this data show that 57% of sales are actual purchases and not leases. And indeed the BMW/Benz leasing strategy is confirmed as the dominant theme for them, and the main source of income by units.
08-04-08, 02:10 PM
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08-04-08, 02:11 PM
#75
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I wasn't talking about year-to-date, I was talking about July sales. Check again, the Corolla did outsell the Civic. Also considering that early this year Toyota had a model change-over with the Corolla, the fact that it's only a few thousand units behind the Civic YTD is quite impressive.
j/k
