Kelley Blue Book Names Best Interior and Exterior Designs (Brand Watch Study Q2)
08-25-08, 12:24 PM
#1
Lexus Champion
Thread Starter
Kelley Blue Book Names Best Interior and Exterior Designs (Brand Watch Study Q2)
http://www.kbb.com/kbb/MediaCenter/P...niqueName=2008
Brand Perceptions of In-Market New-Car Shoppers Revealed in Quarterly Kelley Blue Book Marketing Research
IRVINE, Calif., August 21, 2008 – Kelley Blue Book
www.kbb.com Marketing Research today announces the second quarter 2008 results of its consumer automotive perceptions research study, Brand Watch. The highly comprehensive Brand Watch report provides a detailed review of in-market new-car shoppers’ brand perceptions, and important factors affecting their purchase decisions as they are engaged in the shopping process. With vehicle styling playing a significant role in the decision-making process, Brand Watch is releasing the top results for best exterior and interior design.
SECOND QUARTER 2008 BRAND WATCH STUDY RESULTS
BEST EXTERIOR DESIGN:
Non-Luxury Sedan/Coupe/Hatchback Segment: HONDA
Luxury Sedan/Coupe/Hatchback Segment: BMW
Non-Luxury SUV Segment: FORD
Luxury SUV Segment: LEXUS
Truck Segment: CHEVROLET
Minivan Segment: TOYOTA
Sports Car/Convertible Segment: PORSCHE
BEST Interior DESIGN:
Non-Luxury Sedan/Coupe/Hatchback Segment: TOYOTA
Luxury Sedan/Coupe/Hatchback Segment: LEXUS
Non-Luxury SUV Segment: gmc
Luxury SUV Segment: cadillac & mercedes-benz (TIE)
Truck Segment: Chevrolet
Minivan Segment: honda
Sports Car/Convertible Segment: audi
“The results of the latest quarterly Brand Watch report show that consumers’ perceptions of domestic brands remain strongly favorable in many categories, particularly in the truck segment, even in the midst of the current tough automotive marketplace,” said Jack R. Nerad, executive editorial editor and executive market analyst for Kelley Blue Book and kbb.com. “New-car shoppers also are taking note of brands that are adding models to their new-vehicle lineup, such as Audi in the sports car/convertible segment, resulting in heightened positive brand perception.”
Now available to vehicle manufacturers and auto industry professionals, the second quarter 2008 Brand Watch report taps into active new-vehicle shoppers to determine their perceptions of automotive brands within specific automotive segments. Brand Watch examines how each manufacturer’s brand equity differs across vehicle segments, revealing car-buyers’ decision factors within each make and segment. Detailed demographic and psychographic information also is collected, reported and detailed throughout Brand Watch’s comprehensive study.
IRVINE, Calif., August 21, 2008 – Kelley Blue Book
www.kbb.com Marketing Research today announces the second quarter 2008 results of its consumer automotive perceptions research study, Brand Watch. The highly comprehensive Brand Watch report provides a detailed review of in-market new-car shoppers’ brand perceptions, and important factors affecting their purchase decisions as they are engaged in the shopping process. With vehicle styling playing a significant role in the decision-making process, Brand Watch is releasing the top results for best exterior and interior design.
SECOND QUARTER 2008 BRAND WATCH STUDY RESULTS
BEST EXTERIOR DESIGN:
Non-Luxury Sedan/Coupe/Hatchback Segment: HONDA
Luxury Sedan/Coupe/Hatchback Segment: BMW
Non-Luxury SUV Segment: FORD
Luxury SUV Segment: LEXUS
Truck Segment: CHEVROLET
Minivan Segment: TOYOTA
Sports Car/Convertible Segment: PORSCHE
BEST Interior DESIGN:
Non-Luxury Sedan/Coupe/Hatchback Segment: TOYOTA
Luxury Sedan/Coupe/Hatchback Segment: LEXUS
Non-Luxury SUV Segment: gmc
Luxury SUV Segment: cadillac & mercedes-benz (TIE)
Truck Segment: Chevrolet
Minivan Segment: honda
Sports Car/Convertible Segment: audi
“The results of the latest quarterly Brand Watch report show that consumers’ perceptions of domestic brands remain strongly favorable in many categories, particularly in the truck segment, even in the midst of the current tough automotive marketplace,” said Jack R. Nerad, executive editorial editor and executive market analyst for Kelley Blue Book and kbb.com. “New-car shoppers also are taking note of brands that are adding models to their new-vehicle lineup, such as Audi in the sports car/convertible segment, resulting in heightened positive brand perception.”
Now available to vehicle manufacturers and auto industry professionals, the second quarter 2008 Brand Watch report taps into active new-vehicle shoppers to determine their perceptions of automotive brands within specific automotive segments. Brand Watch examines how each manufacturer’s brand equity differs across vehicle segments, revealing car-buyers’ decision factors within each make and segment. Detailed demographic and psychographic information also is collected, reported and detailed throughout Brand Watch’s comprehensive study.
Trending Topics
08-27-08, 10:23 PM
#9
Lexus Champion
Join Date: Jul 2008
Location: Park Ridge IL
Posts: 2,485
Likes: 0
Received 0 Likes
on
0 Posts
08-28-08, 07:09 AM
#11
Lexus Fanatic
Hmmm.............no Audis? Audi, as a brand, is known for good detail in interior trim throughout its lineup.
As far as individual vehicle interiors go, the Lexus LS460, Acura RL, Audi A8, Jaguar XJ, Hyundai Genesis, and, of course, the super-expensive Maybach and Rolls-Royce Phantom all rank way up there too.
I won't get into exterior styling too much.........that, IMO, is strongly a matter of individual taste (as, of course, some interiors also are). But I tend to be conservative in exterior styling, and dislike bullet-shaped vehicles.
As far as individual vehicle interiors go, the Lexus LS460, Acura RL, Audi A8, Jaguar XJ, Hyundai Genesis, and, of course, the super-expensive Maybach and Rolls-Royce Phantom all rank way up there too.
I won't get into exterior styling too much.........that, IMO, is strongly a matter of individual taste (as, of course, some interiors also are). But I tend to be conservative in exterior styling, and dislike bullet-shaped vehicles.
Last edited by mmarshall; 08-28-08 at 07:12 AM.
08-28-08, 09:20 AM
#12
Guest
Posts: n/a
Just like the study that showed Acura had the lowest brand awareness around. There is truth in all these studies and automakers learn from them (along with their own data).
08-28-08, 12:17 PM
#13
Lexus Champion
Join Date: Feb 2008
Location: Stuttgart
Posts: 1,651
Likes: 0
Received 0 Likes
on
0 Posts
I honestly hate how the subjective opinions of the participants in these surveys are used to rank interiors according to design and quality. There are so many other aspects that make an interior "good". Ergonomics and layout, user-friendliness and a pleasing design are some of my priorities for example. I'd say that these days almost all carmakers make good interiors one way or the other.
Thread
Thread Starter
Forum
Replies
Last Post
LexFather
Car Chat
20
03-25-13 05:15 PM
Gojirra99
Car Chat
6
09-06-07 07:21 PM
Gojirra99
Car Chat
6
05-03-07 04:07 PM
