Lexus first in luxury owner loyalty survey, Saab last
#16
Super Moderator
I think 60 % is the result done by a different company, who happened to rank Lexus first (for luxury brands) as well btw ...
Last edited by Gojirra99; 09-06-08 at 08:17 AM.
#17
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I am just so suprised a how close BMW is to lexus. I thought Lexus was near 60%. A 48% loyalty rate is a little low IMO. It seems that everyone is pretty low. I would like to see trends for each compared...then we would get a good indication of how well they are doing.
What is the most interesting thing about this survey is that Lexus is not all that far ahead of BMW...While yes Lexus cars don't break and they do drive smooth, they are still not a good as BMW IMO...
What is the most interesting thing about this survey is that Lexus is not all that far ahead of BMW...While yes Lexus cars don't break and they do drive smooth, they are still not a good as BMW IMO...
So it seems you now think BMW>Lexus and we know you think the Genesis>Lexus. I wonder why we even buy our cars.
I don't mean to pick on Infiniti but they rank VERY low again and haven't moved a bit, even with a much better product lineup. The idea in the past was people didn't stay with the brand b/c of their bad lineup. Now they have a pretty decent lineup and people still leave the brand.
#20
Lexus Fanatic
#21
Lexus Fanatic
And the X3 and X5 have brought in a new class of BMW customers that didn't exist before.
Last edited by mmarshall; 09-05-08 at 08:29 PM.
#22
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they consistantly rank at the top for Customer Loyalty.
#23
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but OT: the list isn't terribly suprising ... though BMW loyalists may be very vocal, i think we consistantly see that there aren't as many of them as it seems
#25
Super Moderator
SOURCE : http://www.jdpower.com/corporate/new...spx?ID=2007292
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#27
Lexus Test Driver
It is funny, on my Land Rover forum most of the people seem loyal (repeat owners) but I guess that they are the enthusiasts.
I know that for me personally, reliability, luxury and value are the reasons I own two Lexus vehicles. It started with one (the RX) and we were so impressed that when we wanted a full size luxury sedan the Lexus brand had to be considered and it far surpassed the other two cars that I was considering (S550 and LS460). Lexus really knows what they are doing.
On the other hand, my Land Rover has many things about it that I love and I will always own one. I like the fact that around me there are very few of them on the road and I really like the styling.
I know that for me personally, reliability, luxury and value are the reasons I own two Lexus vehicles. It started with one (the RX) and we were so impressed that when we wanted a full size luxury sedan the Lexus brand had to be considered and it far surpassed the other two cars that I was considering (S550 and LS460). Lexus really knows what they are doing.
On the other hand, my Land Rover has many things about it that I love and I will always own one. I like the fact that around me there are very few of them on the road and I really like the styling.
#28
I-Drive, Chris-Bangle styling, snooty dealerships (some of them are improving), and, in some cases, shoddier construction, turned off a lot of potential repeat BMW customers in recent years. Some BMW loyalists, however, have remained so..........as have several BMW owners right here on CL.
And the X3 and X5 have brought in a new class of BMW customers that didn't exist before.
And the X3 and X5 have brought in a new class of BMW customers that didn't exist before.
I think that many BMW owners have a hard time leaving the brand. As most of you know, I tried back in late 2002 and had a 39 month purgatory in a GS430.
I think that the BMW people who do leave the brand often
a) come back*
b) do so because BMW corporate has left them in bad bad lurch
c) can't deal with the brand moving forward and away from what they feel a BMW should be
* when I turned in my 2000 540ia the dealer asked what I was moving to. When I told them a Lexus, they looked at me and said "You'll be back". They didn't say it snotty or anything and I was kind of surprised. Alas, I understood down the road what they were talking about.
Now you can take all of the above and apply them to a long time Lexus owner.....
#29
Guest
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Raises hand...
I think that many BMW owners have a hard time leaving the brand. As most of you know, I tried back in late 2002 and had a 39 month purgatory in a GS430.
I think that the BMW people who do leave the brand often
a) come back*
b) do so because BMW corporate has left them in bad bad lurch
c) can't deal with the brand moving forward and away from what they feel a BMW should be
* when I turned in my 2000 540ia the dealer asked what I was moving to. When I told them a Lexus, they looked at me and said "You'll be back". They didn't say it snotty or anything and I was kind of surprised. Alas, I understood down the road what they were talking about.
Now you can take all of the above and apply them to a long time Lexus owner.....
I think that many BMW owners have a hard time leaving the brand. As most of you know, I tried back in late 2002 and had a 39 month purgatory in a GS430.
I think that the BMW people who do leave the brand often
a) come back*
b) do so because BMW corporate has left them in bad bad lurch
c) can't deal with the brand moving forward and away from what they feel a BMW should be
* when I turned in my 2000 540ia the dealer asked what I was moving to. When I told them a Lexus, they looked at me and said "You'll be back". They didn't say it snotty or anything and I was kind of surprised. Alas, I understood down the road what they were talking about.
Now you can take all of the above and apply them to a long time Lexus owner.....
Lexus owners like not having problems but not having cars that are "involving". BMW owners will take the problems b/c the really enjoy their cars, no matter if its for sport or prestige.
Thats why its IMPORTANT to brands for dealers to take care of their customers, so they will stay with the brand. You rather people just move up or buy another one of your companies cars than cross shop or "go out to bid" if you will.
I give a lot of PROPS to BMW for being this high b/c they have TOTALLY changed their design inside and out and people still want them.
#30
Lexus Fanatic
do so because BMW corporate has left them in bad bad lurch
can't deal with the brand moving forward and away from what they feel a BMW should be
Look at Cadillac, for example. In its rush to BMW-ize its line and turn them into sports and semi-sports sedans, they have almost COMPLETELY ignored the traditional Cadillac base of customers who like big, heavy, softly-sprung, cushy-riding models with hood ornaments, vinyl roofs, white/yellow-striped tires, etc..... Cadillac, by doing this, may have talked themselves into believing they have moved "forward" (and, to some extent, they DID move forward for the younger, more sport-oriented crowd), but, by not having at least one traditional, BIG, cushy Cadillac left after the DeVille/DTS is gone, it the company will have shot itself in the foot with their traditional customer base. Lincoln, unfortunately, is also starting to make the same mistake.
That is also one thing our own government has not yet realized, in its ever-increasing regulation of the auto industry and telling auto manufacturers what kinds of vehicles to build and how to build them. Like misguided auto "marketers", government bureaucrats often overrule the will of the public with their attitude that they know what is "best" for the auto-buying public.
* when I turned in my 2000 540ia the dealer asked what I was moving to. When I told them a Lexus, they looked at me and said "You'll be back". They didn't say it snotty or anything and I was kind of surprised.
Alas, I understood down the road what they were talking about.
Alas, I understood down the road what they were talking about.
Last edited by mmarshall; 09-07-08 at 06:52 PM.