BMW X7 canceled
10-08-08, 12:23 AM
#18
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I see enough Mercedes GL on the road, we don't need more of these just because I have money I can drive excess, what happen to the days of owning cool, unique cars
Does anyone know what the Mercedes GL sales are, maybe BMW is seeing the numbers and does not like what they see.
Does anyone know what the Mercedes GL sales are, maybe BMW is seeing the numbers and does not like what they see.
NOT saying BMW should have tried to compete with it in this market - I think they are making the smart move and focusing on smaller cars.
10-08-08, 06:13 AM
#19
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BMW may do great on short-term profits, but at the expense of long-term growth as a luxury brand. Then again, if their whole strategy is to actually go mass-market with limited focus on the high end, what we're seeing here makes a lot of sense.
10-08-08, 06:26 AM
#20
OK, I'll play devil's advocate and say that they SHOULD have proceeded with the X7. BMW is supposed to be a luxury car brand. That means not offering the cheapest possible products that people will buy, but offering things that are special that NOT everyone will buy. They've already got the entry-luxury market pretty well swamped, and now they're moving even more downmarket. Meanwhile Audi and Lexus are offering more vehicles at the top of the lineup that most cannot afford but that bring prestige to the brand.
BMW may do great on short-term profits, but at the expense of long-term growth as a luxury brand. Then again, if their whole strategy is to actually go mass-market with limited focus on the high end, what we're seeing here makes a lot of sense.
BMW may do great on short-term profits, but at the expense of long-term growth as a luxury brand. Then again, if their whole strategy is to actually go mass-market with limited focus on the high end, what we're seeing here makes a lot of sense.
10-08-08, 06:36 AM
#21
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OK, I'll play devil's advocate and say that they SHOULD have proceeded with the X7. BMW is supposed to be a luxury car brand. That means not offering the cheapest possible products that people will buy, but offering things that are special that NOT everyone will buy. They've already got the entry-luxury market pretty well swamped, and now they're moving even more downmarket. Meanwhile Audi and Lexus are offering more vehicles at the top of the lineup that most cannot afford but that bring prestige to the brand.
BMW may do great on short-term profits, but at the expense of long-term growth as a luxury brand. Then again, if their whole strategy is to actually go mass-market with limited focus on the high end, what we're seeing here makes a lot of sense.
BMW may do great on short-term profits, but at the expense of long-term growth as a luxury brand. Then again, if their whole strategy is to actually go mass-market with limited focus on the high end, what we're seeing here makes a lot of sense.
My point here is that today's luxury buyer wants all the goodies PLUS mileage/efficiency and I don't think you can get that for them in an X7 - but even if you could, you would be splitting the market up between MB, BMW, and Lexus (LX) and that's a pretty small market to begin with.
10-08-08, 12:54 PM
#23
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They are on track to sell over 20,000 GLs this year. You might want to check it out - it is a very cool car or suv, or whatever. Ride is incredible and all of the reviews have been pretty darn good too.
NOT saying BMW should have tried to compete with it in this market - I think they are making the smart move and focusing on smaller cars.
NOT saying BMW should have tried to compete with it in this market - I think they are making the smart move and focusing on smaller cars.
10-08-08, 03:45 PM
#24
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There is a guy on this board - Ron is his name and he has a 2001 or so GS430. He can probably afford any car BMW or Lexus makes including the gas they eat. He has chosen to keep his GS for now because BMW does not offer something in the 7-series size that gets decent mileage (the 3L diesel turbo would probably get him, alas they don't have it here). Alas, even with that engine, the X7 would not get decent mileage - just too big.
My point here is that today's luxury buyer wants all the goodies PLUS mileage/efficiency and I don't think you can get that for them in an X7 - but even if you could, you would be splitting the market up between MB, BMW, and Lexus (LX) and that's a pretty small market to begin with.
My point here is that today's luxury buyer wants all the goodies PLUS mileage/efficiency and I don't think you can get that for them in an X7 - but even if you could, you would be splitting the market up between MB, BMW, and Lexus (LX) and that's a pretty small market to begin with.
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