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BMW North America apparently reads through BMW forums in detail

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Old 10-09-08, 11:01 AM
  #16  
KINGLEX
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Originally Posted by GS3Tek
That's good to hear. Maybe sales are slow so they have some time to read the boards and see what "enthusiasts" want/expect

Seems like lexus is doing the same thing
That logic is off, they have been reading forums for years.

-King Bimmer
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Old 10-09-08, 11:11 AM
  #17  
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I want that job..."Here Allen your job is to go on CL all day" nice....
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Old 10-09-08, 11:36 AM
  #18  
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I think its very smart that these car companies are lurking around and read these types of forums. You get straight honest feedback without the costs and maybe inaccuracy of market research. If the American car makers do the same, maybe they will realize why their products are not selling.
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Old 10-09-08, 11:41 AM
  #19  
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Toyota/Lexus has a specific position within corporate communications that only monitors chatrooms and web activity, nothing else.
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Old 10-09-08, 11:42 AM
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Toyota come hire me! And include a 6 figure salary
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Old 10-09-08, 11:44 AM
  #21  
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lol.. wow, that's very impressive.. and i agree, sounds like free, somewhat honest feedback..
as long as they don't start voiding warranties as someone else mentioned
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Old 10-09-08, 11:50 AM
  #22  
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thats very impressive of BMW

paying attention to customers at this level is certainly not an easy task
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Old 10-09-08, 11:57 AM
  #23  
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Originally Posted by Big Andy
I have heard of Audi owners having warranty work denied because they have posted on internet forums details of track days they have attended - voiding their warranty in the process.
LOL. It happened in mid 2004 to some Mini owners boasting about their AutoXing triumphs in Mini club sites. One has to be very careful as to what you post on public domains.
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Old 10-09-08, 12:03 PM
  #24  
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Originally Posted by CEOEngr
LOL. It happened in mid 2004 to some Mini owners boasting about their AutoXing triumphs in Mini club sites. One has to be very careful as to what you post on public domains.
Man, just think about the time it took to catch them to void their warranties. Nissan has a much better approach with the black box fink in the GT-R to void your warranty. Far more efficient.

Big companies pay huge sums for every scrap of info they can get about us regardless of the source. If you have some people who understand the net, there's a whole lot you can find out with just a few salaries. Unfortunately, many organizations value data by what they pay to get it so what they get for minimal cost doesn't often sway them. Lexus may be here but I can't say we have seen very many changes implemented based on our comments.

Glad it is turning out as well as it appears to for the OP. Not saying all bimmer bashing is undeserved but they still make a very special product that has a lot going for it.
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Old 10-09-08, 01:03 PM
  #25  
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I wish that BMW would monitor the forums for their motorcycles. We have a known issue with final drive failures and can't get corporate to admit it.

Last edited by KayGee; 10-10-08 at 07:20 AM.
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Old 10-09-08, 01:23 PM
  #26  
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Very interesting
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Old 10-09-08, 02:41 PM
  #27  
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Very good of BMW to take the time to rectify this situation before things got ugly. KInda makes one feel good that someone is looking out for you, but on the other hand is also kinda creepy. Brings up the mindset of "Big Brother is watching". Regardless, I applaud their efforts to try to get "closer" to their customers.
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Old 10-09-08, 09:21 PM
  #28  
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its good to hear that they want to retain customers at all costs. I think brand loyalty is key right now for most auto makers.
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Old 10-09-08, 11:39 PM
  #29  
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hello? lexus? fix my rattling car please! bye!
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Old 10-10-08, 03:24 AM
  #30  
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that's awesome!

You're a lucky dude op.

although the warranty denial thing is kinda the other edge in this double edge sword of monitoring.

now only if Lexus cared more about our issues and wants =/
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