Gojirra99

Source

Gojirra99

Affalterbach – AMG, the performance brand within Mercedes-Benz Cars, is establishing 175 new AMG Performance Centers worldwide by the end of next year thus offering a more personalized service to customers. A commitment to first-class service quality at every stage in the customer relationship is one of the key elements of the AMG brand promise of "Performance". This focus on developing an even closer relationship with customers extends to a total of 15 countries. A very special brand experience is also delivered by the AMG Performance Roadshow.

The redesigned sales showrooms of the AMG Performance Centers are characterized by a consistently applied and unique AMG brand identity. Highquality materials, exclusive furnishings and a palette of colours that is representative of AMG create an exclusive atmosphere for sales discussions. An oversized AMG engine badge serves to remind visitors of the company's philosophy of "One Man – One Engine": The assembly of each powerful AMG engine by just one engineer. The individualization options available through the designo programme are also reflected at the AMG Performance Centers in the form of paintwork and leather samples.

The targeted training of AMG Sales and Service experts all over the world through a uniform coaching partner ensures first-class service delivery at every touch-point throughout the customer relationship. A 'hotline' to the home of AMG in Affalterbach also guarantees that the high standards of service expected by AMG customers can be met: Every AMG Performance Center can make direct contact with an AMG expert, should they have any questions about the product or specific configuration possibilities.

AMG Performance Roadshows with exclusive appeal
A special brand experience will be provided by a series of AMG Performance Roadshows. These exclusive events will allow some 200 customers at each of the 175 AMG Performance Centers to experience the world of AMG in more detail. Expert presenters will talk to customers and prospective customers about the history and the fascination of the AMG brand. High-performance vehicles from the current AMG range will be available for intensive test drives; while a display of exclusive vehicles from the AMG Performance Studio, such as the SL 63 AMG "Edition IWC" will serve to underline AMG's expertise in the development and design of extraordinary sports cars.

Training for AMG Performance Centers in two waves
Training for the 175 Mercedes-Benz Sales Partners to become AMG Performance Centers will be undertaken in two waves: While these comprehensive measures are already well underway in the key AMG markets of Germany, the US, Japan and China, AMG is currently preparing the roll-out in further regions.[/

CDNROCKIES

How will they ever put enough cars in the showrooms? It seems that especially with their new models there is always supply issues and that they are mostly made to order. Will be very cool to be able to just walk in and shop.

LexFather

I think this is AWESOME on Benz part, a great way to seperate AMG and show they are the top Benz's. Fantastic move.

Lexmex

I wish them good luck. It will be interesting to see how this pans out for them.

Sytfu_IS

iTrader: (4)

Hope make one in the bayarea

rominl

iTrader: (4)

what a move in such global economy, i applaud for them and hope for the best

so i wonder how sales would be. does that mean mb dealerships no longer sell amg? if so, how are they going to try divert sales from one to another, or is it more like a competition? i am not sure if i walk into these performance centers to buy an amg, i will have to pay more?

RXGS

iTrader: (2)

That would be awesome, but i think these amg places should also carry parts for older amg cars such as the old amg 500 sel's sl's and sec's, or other classic mercedes' for matter that would be great

nabbun

now, will Lexus ever step up to the plate and offer more F series cars? =T

luxury1

If they are opening new AMG dealerships, I really don't see this working that well. I imagine that they are targeting the big cities and wealthy areas but I have trouble seeing the cost justification. But perhaps this is just going to be a separate wing of the existing dealerships. If this were the case then it would make more sense.

I agree with the inventory comment, you rarely see the AMG's in the dealerships as they are almost always special order but then again, I definitely don't live in Beverly Hills.

rogers2

I think it's a great move. Every time I get my car service, I visit the showroom and it seems as if they are stuffing the AMG cars in the showroom. Yes, they having here but I would like to see more in the showroom. Also maybe with this move the AMG's cars wanted take such a huge price hit once they roll off the showroom floor.

mikez

I dont know man, at my old neighborhood of rich people, their merc dealer dedicate 1/3 of the show room to new cars, 1/3 to pre owned, and 1/3 to AMG cars. There was a CLK AMG DTM Black Brabus there, you can sit and mess around with it too. That thing was sick

rominl

iTrader: (4)

yeah you are probably right, cali must be a weird states. last time i went to dealership, i saw

c63
e63
cls63
s63
cl63
s65
sl63
slk55 (or 63?)

well i guess at least i didn't see the g55

mmarshall

Probably a good move. They could put several of them right here in the D.C. area...especially Fairfax and Montgomery counties. The amount of money and new-car sales here is mind-boggling, especially for expensive upmarket cars like AMG models. They are two of the highest-per-capita income counties in the U.S., and are exceeded in car sales only by SoCal.

O. L. T.

iTrader: (17)

Did I not read last year they were telling AMG to shove it?