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Porsche Posts $28,247 Average Profit Per Vehicle

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Old 12-04-08, 06:34 AM
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rdgdawg
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Default Porsche Posts $28,247 Average Profit Per Vehicle

Sorry if a repost... if not:

If you want to know how to run a successful auto business, consult Porsche, other automakers take note of top 5:

http://car-reviews.automobile.com/ne...-vehicle/2628/

Porsche Posts $28,247 Average Profit Per Vehicle


A study by B&D Forecast released in German newspaper Welt am Sonntagearlier this week revealed that Porsche, one of the most prestigious names in the automotive industry, is by far the most profitable automaker on a vehicle by vehicle basis. Porsche makes an unheard of €21,799 profit on each car it sells! This isn't to say that Porsche is making €21,799 ($28,247 USD) straight up on every vehicle it makes, but rather that it earns variable profits, with some more (Cayenne Turbo S) and some less (Boxster). To see just how badly Porsche blows other automakers out of the water, have a look at these figures. BMW makes €2,475 ($3,207) for each car it sells - a handsome figure, no question. Toyota pulls in an average of €1,684 ($2,182), while Audi makes €1,580 ($2,047). DaimlerChrysler (including Mercedes-Benz and Smart) makes €708 ($917), and VW makes just €332 ($430) per vehicle. The study, which looked at the company's finances over 2005-2006 financial year, also revealed that Porsche sold 97,000 units and had a record gain of €2.11 billion ($2.73 bn) before taxes.

No doubt, the development costs of the Cayenne (shared with Volkswagen)and the Cayman (shared with the 911 and Boxster), plus the shared components amongst all of its sports cars has some influence over profitability, but it's not like BMW, Audi and every other manufacturer doesn't share components to take advantage
The Cayenne is a tremendous money maker for Porsche.
of economies of scale. More precisely, these figures reveal how profitable Porsche's auto operation really is. It's no wonder the brand was in a position to purchase such a large share of Volkswagen Group.

In other Porsche-related news, Motor Authority reports that the almighty 911 is about to receive an update for 2008. Exterior changes - if there are any - will be extremely minor with subtle tweaks here and there. The main update that one should expect to see for the '08 911 is the introduction of the DFI direct fuel injection system that made its debut on the Cayenne sport utility vehicle at Detroit. In The Cayenne, Porsche posted gains in power of between 5 and 25 hp, depending on model, and drops in fuel consumption to the tune of 10-15 percent. These changes aren't exactly monumental we admit, but
911s are expected to gain DFI and a twin-clutch gearbox.
in the case of the 911, more power is never a bad thing.

The update could also mark the introduction of the long-awaited twin-clutch gearbox for Porsche. For over a year we've been hearing rumors about Porsche preparing a DSG-style twin-clutch gearbox as a successor to its Tiptronic automatic. It would be the perfect time to introduce the gearbox, adding importance to this technical update, not to mention that it’d be the first twin-clutch gearbox to be developed outside of the VAG kingdom. As Volkswagen, Audi and its subsidiaries have proven, the twin-clutch gearbox provides the smoothness of an automatic gearbox while actuating quicker shifts than a regular manual. That's a welcome change for the enthusiast who wants lightning quick performance, plus the convenience and refinement of an automatic. It truly closes the gap between cars with and without clutch pedals, and will be a true benefit to Porsche from a driving perspective, while no doubt increasing its sales and profitability yet further.
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Old 12-04-08, 06:47 AM
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Wow. Thats huge compared to other makes.
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Old 12-04-08, 07:04 AM
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Create a desirable product market it well and price it right and you'll come out smelling like roses
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Old 12-04-08, 07:05 AM
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yup. i've known this for a while now.

that's why my cousin always gets the salesmen to knock off at least $8,000 off a 911S back 3 years ago
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Old 12-04-08, 07:06 AM
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Originally Posted by Allen K
Create a desirable product market it well and price it right and you'll come out smelling like roses
what they do is make a desirable product and make everything an option.

it's surprising for a $60,000 sports car not to come with HID headlights as standard equipment.
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Old 12-04-08, 07:08 AM
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That is insane, just incredible. They make 9 times the profit as the next carmaker!!

The rest of the article is old, the 08 911 has debuted.
 
Old 12-04-08, 07:09 AM
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Originally Posted by nabbun
what they do is make a desirable product and make everything an option.

it's surprising for a $60,000 sports car not to come with HID headlights as standard equipment.
Well that's part of pricing it right If people are still paying for it, then more power to Porsche
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Old 12-04-08, 07:15 AM
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Originally Posted by nabbun
what they do is make a desirable product and make everything an option.

it's surprising for a $60,000 sports car not to come with HID headlights as standard equipment.
yep- i have noticed SO MANY used cayennes out there that don't come with the simple feature i've become accustomed to in my 1998 gs300...

The elusive auto dimming rear view mirror...

Hardly any Cayenne that I've seen comes with it. It boggles me.
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Old 12-04-08, 07:21 AM
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it's all about brand!!! i bet we all experince this at a young age. go to a retail store for a t-shirt, a teenager will spend 20bucks for the same t-shirt by POLO over 2 dollar on the same shirt with a no name tag....
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Old 12-04-08, 07:46 AM
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lol 1993ES300x, go to porsche's site and build urself a 911.

then compare that options list with any other manufacturer out there.

I bet you it's a longer list of options than mercedes s550, audi anything, bmw 7 series and lexus ls460L combined LOL

then go tell me it's about brand . . .
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Old 12-04-08, 12:10 PM
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and the thing about Porsche, even if it's NOT on the vast and expansive options list, if you want it, you'll get it.
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Old 12-04-08, 12:44 PM
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I wonder what the salaries are for Porsche employees compared to other manufactures.
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Old 12-04-08, 12:55 PM
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From a strict business standpoint, this is better than wrapping dollar bills around every car sold, like GM/Ford/Chrysler, resulting in billions of dollars lost per month.
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Old 12-04-08, 01:07 PM
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This is why Porsche scoffs at any bailout. No one has a gun to their head to buy a Porsche. They know how to run a business, they should be admired. We should not have governments hold hands to companies, ALL COMPANIES that DO NOT KNOW HOW TO RUN A BUSINESS!!!
 
Old 12-04-08, 01:09 PM
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And their resale value is awesome too...
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