X-terminated: Ford is killing the Taurus X in Feb 2009
#16
Pole Position
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Poor strategy, marketing, and brand recognition killed it. If you squint enough, it's essentially the same wagon as the "hot" Toyota Venza:
![](https://www.blogcdn.com/www.autoblog.com/media/2008/12/taurusxremember_opt.jpg)
#17
Lexus Fanatic
#18
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http://www.autoblog.com/2008/12/04/f...t-in-february/
I'm willing to bet that most here don't even know what this is. Which clearly shows this vehicles problem.
I'm willing to bet that most here don't even know what this is. Which clearly shows this vehicles problem.
As for people on CL not knowing about this, that's no surprise I'm sure those that haven't heard of this product don't know half the line-up of Ford, GM, or Chrysler, like-wise how many people on a GM or Ford forum will even know what a Venza is.
#19
Lexus Test Driver
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I rented one once and was very impressed with it. If I were in the market for a crossover in that class then that might have been the one. I am sorry to hear this.
#21
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#23
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Well changing the name from Freestyle to Taurus X doesn't do anything. Stupid Ford. Stop slapping the Taurus name everywhere and ruining your nameplate. Besides, the Flex can take over from here. There's no point having two vehicles that are very very similar in purpose.
#26
Lexus Fanatic
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I was aware of both the old Five Hundred Wagon and new Taurus X names, Mike. I'm sorry to see it go. It was perhaps the closest American-badged competitor to the Subaru Outback and Volvo XC70, albeit a little larger in physical size. I had a high opinion of it..........just like I do of the Five Hundred/Taurus itself.
#27
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It had poor fuel economy and was a bit loud, but had pep and did its purpose. I think it was a good product.
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LexFather
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02-18-05 09:16 AM