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Article: "Big 3 woes don’t give Japan’s automakers joy"

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Old 12-15-08, 07:02 PM
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Default Article: "Big 3 woes don’t give Japan’s automakers joy"

http://www.msnbc.msn.com/id/28241203/

TOKYO - In recent years, Toyota has edged closer to overtaking General Motors as the world's biggest automaker.

But now as GM and the entire U.S. auto industry teeter on the brink of collapse, Toyota and other Japanese carmakers are hardly rejoicing. They say the bankruptcy of any of Detroit's Big Three would spell serious trouble for them as well.

Should that happen, "the damage to our business is certain to be tremendous," Toyota Motor Corp. spokesman Hideaki Homma told The Associated Press on Monday. "The conditions for the U.S. auto market are extremely tough right now, and any additional negative is sure to make things worse."

One major problem is that Japanese carmakers in the U.S. share many of the same parts suppliers. If a Detroit automaker were to collapse, suppliers would likely follow, setting off a chain reaction that could would wreak havoc for Japanese production in the U.S., a vital market.

More broadly, the U.S. crisis could lead to huge job losses and further weaken consumer spending, especially for big-ticket items like automobiles. Together, the three big American automakers employ 239,000 workers in the United States. Counting other businesses that depend on the automakers, economists estimate that 2.5 million jobs would be lost if all three companies went out of business.

"Whether it is the impact on consumer confidence or the impact on the suppliers that we all share, having one or more of the major automakers in severe distress has consequences for the entire industry," said Simon Sproule, corporate vice president of global communications at Nissan Motor Co., Japan's third-biggest carmaker.

A possible advantage from a collapse of the U.S. auto industry could come only many years later — perhaps in a decade — when Japanese manufacturers would compete against weaker rivals in the U.S., especially if they further exploit their lead in green technology with hybrids or electric vehicles, said Koji Endo, auto analyst with Credit Suisse in Tokyo.

"But that's for the long, long term," he said. "For now, the situation is bound to get worse for the Japanese."

After the U.S. Senate last week rejected an auto industry bailout, the Bush administration is considering ways of providing emergency aid to General Motors Corp. and Chrysler LLC, which have said they could run out of cash within weeks without federal aid. Ford Motor Co. says it can survive 2009, but it has also asked Congress for a line of credit.

While Japanese automakers are in a far better financial state than their American counterparts, they are all getting battered in the shrinking U.S. vehicle market.

In November, when American auto sales plunged 37 percent to their worst level in more than 26 years, Toyota's sales sank 34 percent, Nissan's were down 42 percent and Honda Motor Co.'s fell 32 percent.

Vehicle sales in Japan and Europe are also waning, and even demand in developing economies in China, India and Latin America is weakening.

"This is a global crisis affecting the entire auto industry: No one is immune," said Nissan's Sproule. "And it is in everyone's interest to see a healthy auto industry that is able to manage through this crisis."

Toyota, Japan's top automaker that makes the Camry sedan and Prius hybrid, has already slashed its profit forecast for the fiscal year through March to 550 billion yen ($5.9 billion), or about a third of its previous year's earnings. Expectations are rife another downward revision is coming.

For now, there are even alarming signs the Japanese may be falling in the footsteps of the U.S. automakers, said Endo.

GM, which has already idled five factories this year, announced Friday it is temporarily closing 21 factories across North America. Toyota has also suspended production at several North American plants in recent months.

The region is critical for Japan's automakers — both Toyota and Honda sell more vehicles in North America than they do in Japan.

"There is absolutely no way in my view that the Big Three's woes can work as a plus for the Japanese automakers," said Tsuyoshi Mochimaru, analyst for Barclays Capital in Tokyo.

"So what if there might be a market-share increase some years ahead? The pie itself is shrinking," he added. "Sales volume is plunging. And that's why all the automakers are suffering."

So far this year, Toyota appears to be on pace to overtake GM in global vehicle sales. Last year, Toyota's group sales rose to 9.366 million vehicles, just shy of GM's 9.37 million.

Toyota's Homma notes that 15 or 20 years ago, when there was a backlash among some American politicians and consumers toward Japanese products, Toyota may have gotten criticized as benefiting from — or even causing — U.S. automaker's demise.

But these days, Toyota is no longer viewed as foreign, and consumers understand that Toyota employs American workers and purchases from American suppliers, he said.

"We are a member of the American auto industry," Homma said. "Without (a bailout), chaos is sure to come."
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Old 12-15-08, 07:07 PM
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This is something some people may not be thinking about. If one or more of the Big 3 fail, it will spell disaster for every other automaker that builds cars in the US for years to come. Even sales of automakers that don't build in the US will suffer from a depression like economy.

So as much as many of us would like for "free market" to do it's job, none of us really want to see GM, Chrysler, or Ford fail. Life just won't be the same.

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Old 12-15-08, 07:09 PM
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Thanks for sharing. It simply is a bad thing. Its just hard for me to understand how we are the biggest car buying nation on the planet and we have 3 moronic Autocompanies. Its not like America is not buying cars or is a small market.

Its amazing to see how far Honda/Toyota/Nissan has come in 30 years and hell, Hyundai in 10 years. GM/Ford want to get it together 3 years ago. WTF?

Its just sad to me and quite amazing how inept this all is.
 
Old 12-15-08, 07:21 PM
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what lexus is that on www.msnbc.com??
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Old 12-15-08, 07:26 PM
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Lexus GS
 
Old 12-15-08, 07:33 PM
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Originally Posted by 1SICKLEX


Lexus GS
Thanks. I thought so, just wanted confirmation! I like the guy on his knees examining all the cars as they go by. Lexus quality control at work.
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Old 12-15-08, 07:39 PM
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Notice the difference in attire as well. Aprons, white gloves, ect..

US auto factory workers show up to work in old tank tops and shorts.
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Old 12-15-08, 08:54 PM
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You mean sorta like this??
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Old 12-15-08, 08:58 PM
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Maybe now the same people cheering for these companies to fail just becuase they have some sort of love for thier Japanese car can see the truth - the truth that a collapse of one of these companies isn't a grand prize for their favorite import manufacture.
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Old 12-15-08, 09:08 PM
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Originally Posted by JLSC4
Notice the difference in attire as well. Aprons, white gloves, ect..

US auto factory workers show up to work in old tank tops and shorts.
When the TItan/QX56/Armada had the worst quality around, Nissan sent a team of engineer here to figure it out.

They literally blamed it on people wearing jewelry, loose clothing, etc.
 
Old 12-15-08, 09:20 PM
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Originally Posted by JLSC4
Notice the difference in attire as well. Aprons, white gloves, ect..

US auto factory workers show up to work in old tank tops and shorts.
Here's some good'ole Union workers with their LABCOATs on



Good point, JLSC4. Can't blame the clothes they wear on the shoddy quality though.
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Old 12-16-08, 03:35 AM
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^^^ those guys get $175,000 a year to do that?

man . . . I'm in the wrong line of work . . .
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Old 12-16-08, 03:37 AM
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Originally Posted by FKL
Good point, JLSC4. Can't blame the clothes they wear on the shoddy quality though.
Certainly not. In fact, assembly workers have little negative effect on the quality of the cars. It's much more about engineering, design, and materials used. This is where domestics have traditionally fallen behind. And who's to blame for that? Bean counters. Then again, it leads back to high costs associated with the UAW that forces these bean counters to make drastic cuts in their quality.
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Old 12-16-08, 03:45 AM
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Originally Posted by Arantant
You mean sorta like this??
or this .....

You think this would fly in Japan??
Attached Thumbnails -blog_-_installing_the_seat_540x361.jpg  
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Old 12-16-08, 03:51 AM
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Originally Posted by FKL
Maybe now the same people cheering for these companies to fail just becuase they have some sort of love for thier Japanese car can see the truth - the truth that a collapse of one of these companies isn't a grand prize for their favorite import manufacture.
Yup. It's unfortunate that every company now seems to be dependant on each other, but that's the reality. I'm all for free market and letting it take it's course, but when it comes to the auto companies, it would simply be too tragic to let them go without a loan especially after giving banks $700 billion with no questions asked.
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