Jim Press says Chrysler could be America's Benz, BMW
#1
Jim Press says Chrysler could be America's Benz, BMW
What American automaker best matches up with the uber-machines from the Germans? Lincoln... no, probably not. Cadillac? Getting warmer. How 'bout Chrysler, asks ChryCo. co-Prez Jim Press. After a quick review of Chrysler's current line-up, we're not really buying the comparison; but it's fun to dream, so we'll bite. The Sebring is roughly the size of the C-Class and 3 Series, but it's driving the wrong wheels to go head-to-head with BMW and Mercedes-Benz, so that would need a complete rework, to say the least.
The 300C is a very nice car with an appropriate engine up front, rear-wheel drive and a relatively attractive price compared to the Germans. That could work, but it's clear that Chrysler would need to pump lots more money into the car to keep it up to date with it's competition from Germany. Minivans don't equate very well to any Germanic rivals, especially since the R-Class from MB has been a major disappointment.
One possible area that Chrysler has over its supposed competition is trucks. The new '09 Ram may be a major step up from its predecessor, but we're not so sure we're ready to call it the Mercedes-Benz of pickups, which is pretty much how Press says he sees it. We're all for the idea of an American competitor for Mercedes and BMW, and we'd love to see the Pentastar emerge from its financial problems a leaner, more focused manufacturer. Still, we wonder if Chrysler should set its sights on cross-town rival Cadillac before jumping all the way to Germany.
ffpower says: Either he's on drugs or has lost it completely...
#6
It's been both heartbreakingly pathetic and entertaining watching these overpaid and clueless Detroit auto executives plead for their lives.
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#9
Well they're pricing is right. Went I went to get a new bumper cover for my Subaru (yes, thats foreign) it cost me $150. The guy told me he was ordering a bumper cover for a Stratus and that it cost $600! $600!!!! For plastic.....on a Dodge. Really?
#10
With the relationship that Chrysler had with Mercedes from the previous "merger" they have been using interchangeable parts. The Chrysler 300 uses the older E-class chassis and the AMG C/SLK 32 motor went into the Crossfire.
But that still isn't enough to justify its claims.
But that still isn't enough to justify its claims.
#12
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Jim Press did a FANTASTIC job running Toyota/Lexus but clearly went after the money when he chose Chrysler. I don't blame him but there is no way in hell Chrysler can/will compete with any of those brands. Hell Acura, Saab, Infiniti, Lincoln, Caddy have issues how in the HELL can Chrysler do it?
#14