Audi: immature? (New ad going after BMW inside)
09-22-09, 08:31 AM
#106
Lexus Champion
The interior of the RL is awesome. It's just that they ****ed-up the exterior in the MMC facelift version (well on the Acura version that is). For the Honda Legend version, thankfully it's not botched up 
09-22-09, 11:22 AM
#107
Lexus Test Driver
The RL has so much protential, Acura should really invest more into it and make it their flagship instead of that stupid looking ZDX. The interior is among the best in class, just re-design the exterior and give it a V8 and they will have a winner. Acura with a V8, easier said than done
02-18-10, 07:04 PM
#108
Guest
Posts: n/a
The new improved brash Audi goes after BMW again with ad
I really liked laid back and quiet/confident Audi. New brash Audi is really unappealing to me. Come to your own conclusions here, another video.
To their credit, their marketing continues to be A LOT BETTER than in the past.
http://www.autoblog.com/2010/02/18/v...bmw/#continued
To their credit, their marketing continues to be A LOT BETTER than in the past.
http://www.autoblog.com/2010/02/18/v...bmw/#continued
02-18-10, 08:24 PM
#113
There is the advertising adage, "don't mention your competitors directly--it's giving them free advertising." Their marketing is eye-catching but the message isn't really brand resonating as much as it is sorta street punk, look at me big guys--inadvertently admitting who the big guys are.
I do however note that Lexus' ads have focused on individual cars, and have less of a brand message than Mercedes' and lately Infiniti's. I'd like to see a more cohesive branding image. Right now Lexus has RX, GX, ES ads highlighting the features and capabilities of each, it would be great to highlight the prestige of the brand and its values as well.
I do however note that Lexus' ads have focused on individual cars, and have less of a brand message than Mercedes' and lately Infiniti's. I'd like to see a more cohesive branding image. Right now Lexus has RX, GX, ES ads highlighting the features and capabilities of each, it would be great to highlight the prestige of the brand and its values as well.
02-19-10, 12:02 AM
#114
Driver
Join Date: May 2009
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1. America is not the world.
2. Audi is within spitting distance of overtaking Mercedes as the Number 2 Luxury Auto Marque in terms of sales.
I actually love the new ad. BMW/Audi marketing war is one of the best.
02-19-10, 12:12 AM
#116
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Are you kidding me now? Audi's best selling cars are its cheaper ones? Let me guess, M's and AMG's do not account for the majority of BMW and Mercedes' sales. The fact remains that on a global scale, the "big boys" are the three best selling auto marques, BMW, Mercedes, and Audi.
Fade Ad
02-19-10, 06:48 AM
#118
I know Audi is a serious player on the global stage, but nobody can deny they are playing catch-up in America.
02-19-10, 08:36 AM
#119
Racer
This thread makes me laugh. Its obvious Audi is a major player; I definitely wouldn’t mine owning a R8. Hey I love America but it’s not the world. As far as the commercials hey they can attack whoever they feel like. One thing I do know they make some of the most beautiful cars in the world. Does the commercial grab my attention, Yes! Then they have accomplished their goal. Every time I drive past the Audi dealership. I always say to myself their exterior paint looks immaculate.
