December 2008 & Year End Vehicles Sales
01-05-09, 09:10 AM
#1
Super Moderator
Thread Starter
December 2008 & Year End Vehicles Sales
VOLKSWAGEN REPORTS DECEMBER 2008 SALES
FOR IMMEDIATE RELEASE
Monday, January 5, 2009
HERNDON, Va.— Volkswagen of America, Inc. today announced December 2008 sales of 17,577 units, a 14.4 percent decrease over December 2007. Full year sales of 223,128 total units for 2008, was a decrease of 3.2 percent verse 2007 sales.
"The auto industry in 2008 was one of the toughest we've seen in a long time,." said Mark Barnes, Chief Operating Officer, Volkswagen of America, Inc. "Despite these economic conditions, 2008 was still a good year for Volkswagen. We relocated our North American headquarters to Herndon, VA. bringing us closer to our customers, we announced an all-new North American production facility will be built in Chattanooga, TN., and we launched an impressive five new vehicles that allowed Volkswagen to buck the economic downturn as our sales remained close to our 2007 totals. Volkswagen of America has a plan in place for a successful future here in the U.S."
FOR IMMEDIATE RELEASE
Monday, January 5, 2009
HERNDON, Va.— Volkswagen of America, Inc. today announced December 2008 sales of 17,577 units, a 14.4 percent decrease over December 2007. Full year sales of 223,128 total units for 2008, was a decrease of 3.2 percent verse 2007 sales.
"The auto industry in 2008 was one of the toughest we've seen in a long time,." said Mark Barnes, Chief Operating Officer, Volkswagen of America, Inc. "Despite these economic conditions, 2008 was still a good year for Volkswagen. We relocated our North American headquarters to Herndon, VA. bringing us closer to our customers, we announced an all-new North American production facility will be built in Chattanooga, TN., and we launched an impressive five new vehicles that allowed Volkswagen to buck the economic downturn as our sales remained close to our 2007 totals. Volkswagen of America has a plan in place for a successful future here in the U.S."
01-05-09, 09:16 AM
#2
Super Moderator
Thread Starter
Audi
Press Release
Audi Increases Market Share for December and 2008
- Audi’s market share increases in both December and total year sales
- Audi A4 named “Car of the Year” by Detroit Free Press
- Audi A5 and A6 finish year strong with increases over December 2007
- Audi R8 and TT total year sales surpass 2007
HERNDON, Va., Jan 5, 2009 - Audi today announced sales for the month of December totaling 7,712 units. Despite a challenging marketplace, Audi appears to have outpaced most brands and will record market share increases for December and all of 2008.
Audi's December sales were led by strong totals from both the Audi A5 and A6. The Audi A5 posted a 383.1% increase over last December with 657 units sold. The Audi A6 had a solid month with over 1,218 units sold, an increase of 1.2% over December 2007.
"Our goal this past year was to grow our market share and grow awareness of the brand," said Johan de Nysschen, executive vice president, Audi of America. "We accomplished this with an aggressive product offensive that continues into 2009 and beyond."
De Nysschen noted that 2009 Audi launches will include two diesel offerings, several fuel-efficient powertrain combinations, performance vehicles, the all-new crossover Audi Q5, and the all-new A5 and S5 cabriolet models.
Even in the difficult market created during 2008, both the Audi R8 and TT surpassed their previous total year sales. The Audi R8 sold 900 units in 2008 compared to 240 in 2007. The Audi TT sales increased by 3% in sales from 2007, with 4486 units sold in 2008.
Audi Certified Pre-Owned (CPO) sales set a new record during 2008. Audi recorded 32,108 CPO sales, an increase of 18.6% over the previous year.
Also this week, the Detroit Free Press selected the Audi A4 as the Car of the Year, proclaiming that the A4 "stands head and shoulders above other new cars introduced this year and above any Audi sedan that preceded it." In honoring the Audi A4, the Detroit Free Press highlights the A4's "excellent fuel economy and performance" and notes that the "comfortable interior is designed with an architect's sensibility for appearance and touch."
Audi Increases Market Share for December and 2008
- Audi’s market share increases in both December and total year sales
- Audi A4 named “Car of the Year” by Detroit Free Press
- Audi A5 and A6 finish year strong with increases over December 2007
- Audi R8 and TT total year sales surpass 2007
HERNDON, Va., Jan 5, 2009 - Audi today announced sales for the month of December totaling 7,712 units. Despite a challenging marketplace, Audi appears to have outpaced most brands and will record market share increases for December and all of 2008.
Audi's December sales were led by strong totals from both the Audi A5 and A6. The Audi A5 posted a 383.1% increase over last December with 657 units sold. The Audi A6 had a solid month with over 1,218 units sold, an increase of 1.2% over December 2007.
"Our goal this past year was to grow our market share and grow awareness of the brand," said Johan de Nysschen, executive vice president, Audi of America. "We accomplished this with an aggressive product offensive that continues into 2009 and beyond."
De Nysschen noted that 2009 Audi launches will include two diesel offerings, several fuel-efficient powertrain combinations, performance vehicles, the all-new crossover Audi Q5, and the all-new A5 and S5 cabriolet models.
Even in the difficult market created during 2008, both the Audi R8 and TT surpassed their previous total year sales. The Audi R8 sold 900 units in 2008 compared to 240 in 2007. The Audi TT sales increased by 3% in sales from 2007, with 4486 units sold in 2008.
Audi Certified Pre-Owned (CPO) sales set a new record during 2008. Audi recorded 32,108 CPO sales, an increase of 18.6% over the previous year.
Also this week, the Detroit Free Press selected the Audi A4 as the Car of the Year, proclaiming that the A4 "stands head and shoulders above other new cars introduced this year and above any Audi sedan that preceded it." In honoring the Audi A4, the Detroit Free Press highlights the A4's "excellent fuel economy and performance" and notes that the "comfortable interior is designed with an architect's sensibility for appearance and touch."
01-05-09, 09:21 AM
#3
Super Moderator
Thread Starter
Daimler AG
Daimler AG Reports a 23.5 Percent Decrease for the Mercedes-Benz Cars Division in the U.S. for December 2008
- Total 20,848 of Units of Mercedes-Benz Cars Division Sold in U.S.
- Mercedes-Benz USA Records December Sales of 18,507
- smart USA Records 2,341 Sales in December
NEW YORK, Jan. 5 /PRNewswire-FirstCall/ -- Daimler AG (stock exchange abbreviaton DAI) today reported sales for the Mercedes-Benz Cars division (Mercedes-Benz and smart combined) of 20,848 units in the U.S. for December 2008. All sales figures in this release are on an unadjusted basis unless otherwise noted.
Mercedes-Benz USA (MBUSA) reported December sales of 18,507 vehicles, bringing the company's total 2008 volume to 225,128, an 11.2 percent decrease over last year's annual sales record. Sales of the C-Class model line rose 13.8 percent for the year, and sales of the M-Class SUV line-up increased by 1.3 percent.
smart USA recorded 2,341 sales in December 2008. Year-to-date sales for 2008 are an incredible 24,622 units. smart USA achieved this impressive sales volume in its first year of business in the U.S. market. American response indicates the micro-car segment is a viable transportation option and the smart fortwo is the right car at the right time in the U.S. The smart fortwo offers a powerful combination of outstanding fuel efficiency, innovative safety features, environmental friendliness and excellent value. The smart fortwo BRABUS will go on sale in the United States this January. There are currently 74 smart centers open in 35 states.
Detailed vehicle sales information for MBUSA will be announced later today in a separate press release issued by Mercedes-Benz USA.
About Daimler
Daimler AG, Stuttgart, with its businesses Mercedes-Benz Cars, Daimler Trucks, Daimler Financial Services, Mercedes-Benz Vans and Daimler Buses, is a globally leading producer of premium passenger cars and the largest manufacturer of commercial vehicles in the world. The Daimler Financial Services division has a broad offering of financial services, including vehicle financing, leasing, insurance and fleet management.
SOURCE Daimler AG
- Total 20,848 of Units of Mercedes-Benz Cars Division Sold in U.S.
- Mercedes-Benz USA Records December Sales of 18,507
- smart USA Records 2,341 Sales in December
NEW YORK, Jan. 5 /PRNewswire-FirstCall/ -- Daimler AG (stock exchange abbreviaton DAI) today reported sales for the Mercedes-Benz Cars division (Mercedes-Benz and smart combined) of 20,848 units in the U.S. for December 2008. All sales figures in this release are on an unadjusted basis unless otherwise noted.
Mercedes-Benz USA (MBUSA) reported December sales of 18,507 vehicles, bringing the company's total 2008 volume to 225,128, an 11.2 percent decrease over last year's annual sales record. Sales of the C-Class model line rose 13.8 percent for the year, and sales of the M-Class SUV line-up increased by 1.3 percent.
smart USA recorded 2,341 sales in December 2008. Year-to-date sales for 2008 are an incredible 24,622 units. smart USA achieved this impressive sales volume in its first year of business in the U.S. market. American response indicates the micro-car segment is a viable transportation option and the smart fortwo is the right car at the right time in the U.S. The smart fortwo offers a powerful combination of outstanding fuel efficiency, innovative safety features, environmental friendliness and excellent value. The smart fortwo BRABUS will go on sale in the United States this January. There are currently 74 smart centers open in 35 states.
Detailed vehicle sales information for MBUSA will be announced later today in a separate press release issued by Mercedes-Benz USA.
Code:
Mercedes-Benz Cars Division in the U.S. Sales Summary
Through December 2008
Month Sales % Sales CYTD %
Curr Yr Pr Yr Change Curr Yr Pr Yr Change
------- ----- ------ ------- ----- ------
Mercedes-Benz USA 18,507 27,269 -32.1% 225,128 253,433 -11.2%
smart USA 2,341 n/a* n/a* 24,622 n/a* n/a*
Mercedes-Benz USA/
smart USA combined 20,848 27,269* -23.5%* 249,750 253,433* -1.5%*
* smart sales in the U.S. started in mid January 2008
Daimler AG, Stuttgart, with its businesses Mercedes-Benz Cars, Daimler Trucks, Daimler Financial Services, Mercedes-Benz Vans and Daimler Buses, is a globally leading producer of premium passenger cars and the largest manufacturer of commercial vehicles in the world. The Daimler Financial Services division has a broad offering of financial services, including vehicle financing, leasing, insurance and fleet management.
SOURCE Daimler AG
01-05-09, 09:24 AM
#4
Super Moderator
Thread Starter
Subaru of America
Subaru of America Announces Year-On-Year Sales Increase for 2008
CHERRY HILL, NJ UNITED STATES
- Record Sales for Impreza, Legacy and Forester lines -
CHERRY HILL, N.J., Jan. 5 /PRNewswire/ -- Subaru of America today announced a 0.3% sales increase for full-year 2008 sales over 2007. Driven by record results for its Impreza, Legacy and Forester model lines, Subaru was the only full-line brand with positive sales through November 2008. (Full-year results for other makers are not known at time of posting).
The year-over-year sales increase adds to the good news the company enjoyed in 2008: the Subaru Forester was named 2009 Motor Trend Sport/Utility of the Year and the company was awarded the title Automotive Marketer of the Year by Mediapost.com and the brand has performed well in Kelley Blue Book and ALG ratings.
Subaru has also announced it will show a Concept Legacy Sedan at the upcoming North American International Auto Show (Jan. 11, 2009) to showcase a potential direction for the model that celebrates 20 years of U.S. sales and production in 2009.
Tim Colbeck, vice president of sales for Subaru of America said, "To post increased sales for the year the Industry has just experienced reflects the strength of our products, our dealers and the Subaru brand. In a difficult market we were able to establish new sales records for Forester, Impreza and Legacy sedan and also record our highest market share ever."
Tom Doll, executive vice president for Subaru of America said, "Our 2008 sales results are tribute not only to our product offerings, but also to the commitment, perseverance and dedication of our retail sales network. Our strategy was to concentrate on building our brand image and also to leverage the value, performance and utility of our products rather than focus on "selling the deal", and that strategy has allowed us to significantly outperform the market."
CHERRY HILL, NJ UNITED STATES
- Record Sales for Impreza, Legacy and Forester lines -
CHERRY HILL, N.J., Jan. 5 /PRNewswire/ -- Subaru of America today announced a 0.3% sales increase for full-year 2008 sales over 2007. Driven by record results for its Impreza, Legacy and Forester model lines, Subaru was the only full-line brand with positive sales through November 2008. (Full-year results for other makers are not known at time of posting).
The year-over-year sales increase adds to the good news the company enjoyed in 2008: the Subaru Forester was named 2009 Motor Trend Sport/Utility of the Year and the company was awarded the title Automotive Marketer of the Year by Mediapost.com and the brand has performed well in Kelley Blue Book and ALG ratings.
Code:
December December YTD
2008 2007 %chg 2008 2007 %chg
Legacy 1824 2066 -11.7% 22596 21094 7.1%
Outback* 4067 5831 -30.3% 44280 57334 -22.8%
Impreza 4192 5376 -22.0% 49098 46333 6.0%
Forester 6499 3992 62.8% 60748 44530 36.4%
Tribeca 705 1471 -52.1% 10975 16790 -34.6%
Baja 0 3 -100.0% 2 1127 -99.8%
Total 17,287 18,739 -7.7% 187,699 187,208 0.3%
* Includes Legacy Wagon
Tim Colbeck, vice president of sales for Subaru of America said, "To post increased sales for the year the Industry has just experienced reflects the strength of our products, our dealers and the Subaru brand. In a difficult market we were able to establish new sales records for Forester, Impreza and Legacy sedan and also record our highest market share ever."
Tom Doll, executive vice president for Subaru of America said, "Our 2008 sales results are tribute not only to our product offerings, but also to the commitment, perseverance and dedication of our retail sales network. Our strategy was to concentrate on building our brand image and also to leverage the value, performance and utility of our products rather than focus on "selling the deal", and that strategy has allowed us to significantly outperform the market."
Last edited by Gojirra99; 01-05-09 at 12:18 PM.
01-05-09, 09:57 AM
#5
Honda/Acura
01/05/2009 - TORRANCE, Calif. -
American Honda Motor Co., Inc., today reported 2008 annual vehicle sales of 1,428,765, a decrease of 8.2 percent compared to 2007 results on a daily selling-rate* basis. American Honda's December sales totaled 86,085, a decrease of 34.7 percent.
Honda Division's 2008 annual sales of 1,284,261 decreased 6.7 percent compared to 2007. Honda Division's December monthly sales of 75,405 represent a decrease of 34.0 percent compared to 2007. Annual total car sales of 794,421 for the Honda Division increased 1.0 percent and set a record for the fourth consecutive year. The division's truck sales decreased by 16.9 percent to 489,840.
Accord, the top-selling Honda model for 2008, achieved annual sales of 372,789, down 5.3 percent. December Accord sales decreased 28.5 percent, to 22,348. Civic sales totaled 339,289 for the year, up 2.1 percent. December Civic sales decreased to 17,302, down 36.4 percent. Annual Fit sales of 79,794, up 40.9 percent, set a record for the third consecutive year. December Fit sales decreased 1.5 percent, to 5,039.
"American Honda's sales mirror the industry's current condition," said **** Colliver, executive vice president of American Honda Motor Co., Inc. "We believe Honda will be in a strong position when the market stabilizes."
The Acura Division's total year-end sales of 144,504 vehicles represented a decline of 20.0 percent. December Acura sales totaled 10,680, down 39.3 percent. The Acura TL led the division with annual sales of 46,766, followed closely by the Acura MDX with sales of 45,377 - the previous best-selling Acura in 2007.
*The annual Daily Selling Rate (DSR) is calculated with 308 days for 2008, versus 307 for 2007. Both December 2007 and 2008 included 26 selling days. All percentages in this release represent DSR.
01-05-09, 10:17 AM
#6
Super Moderator
Thread Starter
Porsche
Porsche Reports U.S. Sales For December 2008
ATLANTA January 5, 2009: Porsche Cars North America, Inc. (PCNA), importer and distributor of Porsche sports cars and Cayenne SUVs in the United States, today announced December sales in the U.S. of 2,154 units compared to the same period last year when it sold a record-setting 2,891 new vehicles. Despite a continuing dismal automotive market, Porsche’s December sales were considerably higher than just one month ago when it sold 1,378 cars.
Porsche concluded a challenging calendar year 2008 with total sales of 26,035 units, 25 percent below last year’s all-time sales record of 34,693 in the United States. While both mid-engine and 911 sports car sales were about one-third lower than in the previous year due to the combination of eroding consumer confidence and model change overs, the Cayenne range of high-end SUVs essentially held their own with sales off just 11 percent from a record 2007.
For the month of December, Porsche’s Approved Certified Pre-Owned vehicles continued to grow with sales of 454, compared to 526 for the same period last year. For the year, Porsche sold 6,733 CPO cars versus 6,579 in 2007.
via theautochannel
ATLANTA January 5, 2009: Porsche Cars North America, Inc. (PCNA), importer and distributor of Porsche sports cars and Cayenne SUVs in the United States, today announced December sales in the U.S. of 2,154 units compared to the same period last year when it sold a record-setting 2,891 new vehicles. Despite a continuing dismal automotive market, Porsche’s December sales were considerably higher than just one month ago when it sold 1,378 cars.
Porsche concluded a challenging calendar year 2008 with total sales of 26,035 units, 25 percent below last year’s all-time sales record of 34,693 in the United States. While both mid-engine and 911 sports car sales were about one-third lower than in the previous year due to the combination of eroding consumer confidence and model change overs, the Cayenne range of high-end SUVs essentially held their own with sales off just 11 percent from a record 2007.
For the month of December, Porsche’s Approved Certified Pre-Owned vehicles continued to grow with sales of 454, compared to 526 for the same period last year. For the year, Porsche sold 6,733 CPO cars versus 6,579 in 2007.
via theautochannel
01-05-09, 10:21 AM
#7
Super Moderator
Thread Starter
Ford
F-Series Drives Ford to Higher Market Share for Third Consecutive Month
- Ford, Lincoln and Mercury market share climbs again in December, marking third consecutive month of higher share
- Market share increases driven by F-Series truck; new F-150 piles up more sales and accolades
- Ford Flex caps 2008 with best sales month so far
- Ford Focus posts best sales year since 2004
- Ford Fusion ushers in next generation with near record sales in 2008
- Lincoln outperforms its luxury competitors, grows market share as 2008 concludes
DEARBORN, Mich., Jan. 5 /PRNewswire-FirstCall/ -- New vehicles, including the all-new F-150 truck, and fuel-efficient powertrains are winning over customers for Ford, Lincoln and Mercury, which realized market share increases for a third consecutive month in December. Ford estimates its market share was 14.6 percent in December, up 0.7 of a point versus a year ago. This marks the first time since 1997 Ford has achieved a market share increase three months in a row.
"This is a strong ending to end a very challenging year," said Jim Farley, Ford's group vice president, Marketing and Communications. "In addition to finishing the year with increased market share, we received several accolades from third parties concerning our world-class quality and safety, and we turned some heads on the fuel economy front with our 41 mpg Fusion Hybrid, the most fuel-efficient mid-size sedan in America."
The F-Series truck played a key role in Ford's fourth quarter market share gains. The all-new F-150 accounted for 8,600 of total F-Series sales in December, an increase of 84 percent compared with November 2008. For the year, F-Series sales totaled 515,513.
"Our thanks go out to our customers, our dealers and, of course, the Ford employees and supplier partners who design, engineer and manufacture quality, fuel-efficient trucks delivering unmatched capability," Farley said. "The all-new F-150 affirms what Ford has known for years -- that listening to customers provides the best rewards."
The all-new F-150 recently was named 2009 Motor Trend Truck of the Year(TM), a finalist for the North American Truck of the Year and the Texas Auto Writers Association's "Truck of Texas."
Ford Flex, the company's newest crossover utility, finished 2008 with its best sales month of the year, netting 2,685 sales. Flex has the highest conquest rate of any Ford vehicle and is a finalist for the North American Car of the Year.
In other car news, Ford Focus posted full-year sales of 195,823, the small car's highest sales year since 2004 and up 13 percent versus full-year 2007. Focus parlayed SYNC technology and 35 mpg highway fuel economy, which is 5 mpg better than Toyota's Corolla and 2 mpg better than the smaller Honda Fit, to achieve a market share increase in the competitive small car segment -- its first share increase since Focus was introduced during the 2000 model year.
Meanwhile, Ford Fusion posted near-record sales of 147,569 units in 2008. Fusion, Mercury Milan and Lincoln MKZ are redesigned for the 2010 model year and will arrive in dealer showrooms this spring. The first-ever Fusion Hybrid will be America's most fuel-efficient mid-size car with 41 mpg in the city and 36 mpg on highway -- besting the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on highway.
In premium news, Lincoln outpaced the competition as 2008 drew to a close.
Helped by the all-new Lincoln MKS sedan, Lincoln sales totaled 9,053 in December, down 10 percent compared with a year ago. In the fourth quarter, however, Lincoln increased its share in the luxury market as its 16-percent sales decline was less than half of the average decline of all other luxury brands.
U.S. Sales
In December, Ford, Lincoln and Mercury sales totaled 134,114, down 32 percent compared with a year ago. Retail sales to individual customers were down 27 percent, and fleet sales were down 42 percent (including a 57 percent decline in daily rental sales), consistent with Ford's plans.
For the full year, Ford, Lincoln and Mercury sales totaled 1.9 million, down 20 percent versus a year ago. Retail sales were down 22 percent, and fleet sales were down 17 percent (including a 22 percent decline in daily rental sales), in line with Ford's plans.
U.S. Market Share
In the Fourth Quarter, Ford, Lincoln and Mercury's market share is estimated at 15.0 percent, up 0.9 points versus a year ago. This is the first time since 2001 that the company's Fourth Quarter market share was higher than a year ago.
For the full year of 2008, Ford, Lincoln and Mercury's market share is estimated at 14.2 percent, down 0.4 points versus a year ago. This marks the company's smallest decline in market share this decade.
Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
SOURCE Ford Motor Company
- Ford, Lincoln and Mercury market share climbs again in December, marking third consecutive month of higher share
- Market share increases driven by F-Series truck; new F-150 piles up more sales and accolades
- Ford Flex caps 2008 with best sales month so far
- Ford Focus posts best sales year since 2004
- Ford Fusion ushers in next generation with near record sales in 2008
- Lincoln outperforms its luxury competitors, grows market share as 2008 concludes
DEARBORN, Mich., Jan. 5 /PRNewswire-FirstCall/ -- New vehicles, including the all-new F-150 truck, and fuel-efficient powertrains are winning over customers for Ford, Lincoln and Mercury, which realized market share increases for a third consecutive month in December. Ford estimates its market share was 14.6 percent in December, up 0.7 of a point versus a year ago. This marks the first time since 1997 Ford has achieved a market share increase three months in a row.
"This is a strong ending to end a very challenging year," said Jim Farley, Ford's group vice president, Marketing and Communications. "In addition to finishing the year with increased market share, we received several accolades from third parties concerning our world-class quality and safety, and we turned some heads on the fuel economy front with our 41 mpg Fusion Hybrid, the most fuel-efficient mid-size sedan in America."
The F-Series truck played a key role in Ford's fourth quarter market share gains. The all-new F-150 accounted for 8,600 of total F-Series sales in December, an increase of 84 percent compared with November 2008. For the year, F-Series sales totaled 515,513.
"Our thanks go out to our customers, our dealers and, of course, the Ford employees and supplier partners who design, engineer and manufacture quality, fuel-efficient trucks delivering unmatched capability," Farley said. "The all-new F-150 affirms what Ford has known for years -- that listening to customers provides the best rewards."
The all-new F-150 recently was named 2009 Motor Trend Truck of the Year(TM), a finalist for the North American Truck of the Year and the Texas Auto Writers Association's "Truck of Texas."
Ford Flex, the company's newest crossover utility, finished 2008 with its best sales month of the year, netting 2,685 sales. Flex has the highest conquest rate of any Ford vehicle and is a finalist for the North American Car of the Year.
In other car news, Ford Focus posted full-year sales of 195,823, the small car's highest sales year since 2004 and up 13 percent versus full-year 2007. Focus parlayed SYNC technology and 35 mpg highway fuel economy, which is 5 mpg better than Toyota's Corolla and 2 mpg better than the smaller Honda Fit, to achieve a market share increase in the competitive small car segment -- its first share increase since Focus was introduced during the 2000 model year.
Meanwhile, Ford Fusion posted near-record sales of 147,569 units in 2008. Fusion, Mercury Milan and Lincoln MKZ are redesigned for the 2010 model year and will arrive in dealer showrooms this spring. The first-ever Fusion Hybrid will be America's most fuel-efficient mid-size car with 41 mpg in the city and 36 mpg on highway -- besting the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on highway.
In premium news, Lincoln outpaced the competition as 2008 drew to a close.
Helped by the all-new Lincoln MKS sedan, Lincoln sales totaled 9,053 in December, down 10 percent compared with a year ago. In the fourth quarter, however, Lincoln increased its share in the luxury market as its 16-percent sales decline was less than half of the average decline of all other luxury brands.
U.S. Sales
In December, Ford, Lincoln and Mercury sales totaled 134,114, down 32 percent compared with a year ago. Retail sales to individual customers were down 27 percent, and fleet sales were down 42 percent (including a 57 percent decline in daily rental sales), consistent with Ford's plans.
For the full year, Ford, Lincoln and Mercury sales totaled 1.9 million, down 20 percent versus a year ago. Retail sales were down 22 percent, and fleet sales were down 17 percent (including a 22 percent decline in daily rental sales), in line with Ford's plans.
U.S. Market Share
In the Fourth Quarter, Ford, Lincoln and Mercury's market share is estimated at 15.0 percent, up 0.9 points versus a year ago. This is the first time since 2001 that the company's Fourth Quarter market share was higher than a year ago.
For the full year of 2008, Ford, Lincoln and Mercury's market share is estimated at 14.2 percent, down 0.4 points versus a year ago. This marks the company's smallest decline in market share this decade.
Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
Code:
FORD MOTOR COMPANY DECEMBER 2008 U.S. SALES
-------------------------------------------
December % Year-To-Date %
-------- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
Sales By Brand
Ford 116,188 173,648 -33.1 1,687,731 2,101,244 -19.7
Lincoln 9,053 10,065 -10.1 107,295 131,487 -18.4
Mercury 8,873 12,631 -29.8 120,248 168,422 -28.6
----- ------ ------- -------
Total Ford,
Lincoln and
Mercury 134,114 196,344 -31.7 1,915,274 2,401,153 -20.2
Volvo 4,953 9,341 -47.0 73,102 106,213 -31.2
----- ----- ------ -------
Total Ford
Motor
Company 139,067 205,685 -32.4 1,988,376 2,507,366 -20.7
Ford, Lincoln and
Mercury Sales By
Type
Cars 43,087 58,580 -26.4 671,965 756,832 -11.2
Crossover
Utility
Vehicles 25,822 37,880 -31.8 366,293 410,627 -10.8
Sport Utility
Vehicles 10,910 22,615 -51.8 158,994 276,004 -42.4
Trucks and Vans 54,295 77,269 -29.7 718,022 957,690 -25.0
------ ------ ------- -------
Total Trucks 91,027 137,764 -33.9 1,243,309 1,644,321 -24.4
------ ------- --------- ---------
Total
Vehicles 134,114 196,344 -31.7 1,915,274 2,401,153 -20.2
FORD BRAND DECEMBER 2008 U.S. SALES
-----------------------------------
December % Year-To-Date %
-------- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
Crown Victoria 3,007 4,445 -32.4 48,557 60,901 -20.3
Taurus 3,460 6,408 -46.0 52,667 68,178 -22.8
Fusion 10,274 13,545 -24.1 147,569 149,552 -1.3
Focus 11,671 14,023 -16.8 195,823 173,213 13.1
Mustang 4,027 8,315 -51.6 91,251 134,626 -32.2
GT 0 0 NA 0 231 -100.0
- - - ---
Ford Cars 32,439 46,736 -30.6 535,867 586,701 -8.7
Flex 2,685 0 NA 14,457 0 NA
Edge 5,937 13,722 -56.7 110,798 130,125 -14.9
Escape 10,967 13,302 -17.6 156,544 165,596 -5.5
Taurus X 971 4,767 -79.6 23,112 42,110 -45.1
--- ----- ------ ------
Ford Crossover
Utility Vehicles 20,560 31,791 -35.3 304,911 337,831 -9.7
Expedition 3,833 7,516 -49.0 55,123 90,287 -38.9
Explorer 5,346 10,887 -50.9 78,439 137,817 -43.1
----- ------ ------ -------
Ford Sport Utility
Vehicles 9,179 18,403 -50.1 133,562 228,104 -41.4
F-Series 41,580 55,069 -24.5 515,513 690,589 -25.4
Ranger 3,855 5,564 -30.7 65,872 72,711 -9.4
Econoline/Club Wagon 7,833 14,846 -47.2 124,596 168,722 -26.2
Freestar 0 0 NA 0 2,390 -100.0
Low Cab Forward 133 341 -61.0 942 2,914 -67.7
Heavy Trucks 609 898 -32.2 6,468 11,282 -42.7
--- --- ----- ------
Ford Trucks and
Vans 54,010 76,718 -29.6 713,391 948,608 -24.8
------ ------ ------- -------
Ford Brand 116,188 173,648 -33.1 1,687,731 2,101,244 -19.7
LINCOLN BRAND DECEMBER 2008 U.S. SALES
--------------------------------------
December % Year-To-Date %
-------- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
MKS 2,100 0 NA 12,982 0 NA
MKZ 2,089 3,173 -34.2 30,117 34,363 -12.4
Town Car 1,368 194 605.2 15,653 26,739 -41.5
MKX 2,114 3,856 -45.2 29,076 37,953 -23.4
Navigator 1,097 2,291 -52.1 14,836 24,050 -38.3
Mark LT 285 551 -48.3 4,631 8,382 -44.8
--- --- ----- -----
Lincoln Brand 9,053 10,065 -10.1 107,295 131,487 -18.4
MERCURY BRAND DECEMBER 2008 U.S. SALES
--------------------------------------
December % Year-To-Date %
-------- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
Grand Marquis 2,271 4,087 -44.4 29,766 50,664 -41.2
Sable 601 1,458 -58.8 16,187 21,121 -23.4
Milan 2,219 2,932 -24.3 31,393 37,244 -15.7
Mariner 3,148 2,233 41.0 32,306 34,843 -7.3
Mountaineer 634 1,921 -67.0 10,596 23,850 -55.6
Monterey 0 0 NA 0 700 -100.0
- - - ---
Mercury Brand 8,873 12,631 -29.8 120,248 168,422 -28.6
VOLVO BRAND DECEMBER 2008 U.S. SALES
------------------------------------
December % Year-To-Date %
-------- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
S40 427 1,144 -62.7 9,687 18,141 -46.6
V50 133 185 -28.1 1,856 2,850 -34.9
S60 266 1,468 -81.9 8,966 18,511 -51.6
S80 959 733 30.8 11,038 12,347 -10.6
V70 221 341 -35.2 3,224 3,769 -14.5
XC70 781 1,449 -46.1 9,489 12,628 -24.9
XC90 1,642 3,343 -50.9 18,980 31,336 -39.4
C70 205 321 -36.1 5,563 4,541 22.5
C30 319 357 -10.6 4,299 2,090 105.7
--- --- ----- -----
Volvo Brand 4,953 9,341 -47.0 73,102 106,213 -31.2
Trending Topics
01-05-09, 11:07 AM
#8
Super Moderator
Thread Starter
Mercedes-Benz USA
Mercedes-Benz Posts Sales of 225,128 for 2008
MIAMI, FL UNITED STATES
Mercedes-Benz Certified Pre-Owned Sets Record Sales
MONTVALE, N.J., Jan. 5 /PRNewswire/ -- Mercedes-Benz USA (MBUSA) reported December sales of 18,507 vehicles, bringing the company's total 2008 volume to 225,128, an 11.2 percent decrease over the annual sales record set last year.
The C-Class was the volume leader for the year with sales of 72,471 vehicles, a 13.8 percent increase over last year. The company's M-Class SUV continued to be a popular choice with buyers in 2008, with a 1.3 percent increase in sales (34,320 vs. 33,879 units).
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,589 vehicles in December 2008. This boosted the MBCPO year-end total to 64,654 units, a 26.9 percent increase over last year's MBCPO sales.
Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. For more than forty years, MBUSA has taken pride in its commitment to the customer by providing superior quality luxury vehicles coupled with outstanding customer support.
SOURCE Mercedes-Benz USA
MIAMI, FL UNITED STATES
Mercedes-Benz Certified Pre-Owned Sets Record Sales
MONTVALE, N.J., Jan. 5 /PRNewswire/ -- Mercedes-Benz USA (MBUSA) reported December sales of 18,507 vehicles, bringing the company's total 2008 volume to 225,128, an 11.2 percent decrease over the annual sales record set last year.
The C-Class was the volume leader for the year with sales of 72,471 vehicles, a 13.8 percent increase over last year. The company's M-Class SUV continued to be a popular choice with buyers in 2008, with a 1.3 percent increase in sales (34,320 vs. 33,879 units).
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,589 vehicles in December 2008. This boosted the MBCPO year-end total to 64,654 units, a 26.9 percent increase over last year's MBCPO sales.
Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. For more than forty years, MBUSA has taken pride in its commitment to the customer by providing superior quality luxury vehicles coupled with outstanding customer support.
Code:
MERCEDES-BENZ USA
Sales - December 2008
Model Dec '08 Dec '07 Monthly % YTD 2008 YTD 2007 Yearly %
----- ------- ------- --------- -------- -------- --------
------- ----- ----- ----- ------ ------ ----
C-CLASS 6,090 6,899 -11.7% 72,471 63,701 13.8%
------- ----- ----- ----- ------ ------ ----
------- ----- ----- ----- ------ ------ -----
E-CLASS 3,464 6,126 -43.5% 38,576 48,950 -21.2%
------- ----- ----- ----- ------ ------ -----
------- ----- ----- ----- ------ ------ -----
S-CLASS 1,075 2,374 -54.7% 17,787 26,081 -31.8%
------- ----- ----- ----- ------ ------ -----
-------- --- --- ----- ----- ----- -----
CL-CLASS 147 353 -58.4% 2,733 3,672 -25.6%
-------- --- --- ----- ----- ----- -----
-------- --- --- ----- ----- ----- -----
SL-CLASS 263 532 -50.6% 5,464 6,126 -10.8%
-------- --- --- ----- ----- ----- -----
--------- ----- ----- ----- ------ ------ -----
CLK-CLASS 1,047 1,232 -15.0% 10,844 15,009 -27.8%
--------- ----- ----- ----- ------ ------ -----
--------- --- --- ----- ----- ----- -----
SLK-CLASS 285 528 -46.0% 4,941 7,270 -32.0%
--------- --- --- ----- ----- ----- -----
--------- --- --- ----- ----- ----- -----
CLS-CLASS 569 759 -25.0% 5,775 7,906 -27.0%
--------- --- --- ----- ----- ----- -----
------- --- ----- ----- ----- ------ -----
R-CLASS 539 1,340 -59.8% 7,733 13,031 -40.7%
------- --- ----- ----- ----- ------ -----
------- ----- ----- ----- ------ ------ ---
M-CLASS 2,761 3,962 -30.3% 34,320 33,879 1.3%
------- ----- ----- ----- ------ ------ ---
-------- --- --- ---- --- ----- -----
G-CLASS 128 138 -7.2% 931 1,152 -19.2%
-------- --- --- ---- --- ----- -----
-------- ----- ----- ----- ------ ------ -----
GL-CLASS 2,139 3,026 -29.3% 23,328 26,396 -11.6%
-------- ----- ----- ----- ------ ------ -----
--- --- --- ---
SLR 106 104 1.9%
--- --- --- ---
------- --- --- -----
Maybach 119 156 -23.7%
------- --- --- -----
----------- ------ ------ ----- ------- ------- -----
GRAND TOTAL 18,507 27,269 -32.1% 225,128 253,433 -11.2%
----------- ------ ------ ----- ------- ------- -----
01-05-09, 11:10 AM
#9
Super Moderator
Thread Starter
Lexus/toyota
Toyota Reports 2008 and December Sales
TORRANCE, CA UNITED STATES
TORRANCE, Calif., Jan. 5 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported year-end sales of 2,217,662 vehicles, a decrease of 15.7 percent from the same period in 2007, on a daily selling rate basis.
Toyota Division recorded year-end sales of 1,957,575 vehicles, down 14.9 percent from the prior year. Lexus reported sales of 260,087 units in 2008, down 21.2 percent from 2007. Scion Division reported sales of 113,904 units for the year.
TMS reported December sales results of 141,949, a decrease of 36.7 percent from the same period last year.
"Our New Year's resolution is to shift the focus back to where it belongs, to the consumer," said TMS President Jim Lentz. "The sooner stimulus efforts find their way to where they'll do the most good - into the hands of consumers - the sooner we'll see a turnaround in confidence levels and a return of buyers to the marketplace."
Toyota Division
Toyota Division reported December sales of 118,587 units, down 37.5 percent from December 2007. Toyota Division passenger cars recorded December sales of 67,717 units, with year-end sales of 1,207,006 units, down 8.4 percent from last year. For the year, passenger car sales were led by Camry, which posted annual sales of 436,617. Corolla posted year-end sales of 351,007. The Yaris subcompact reported best-ever year-end sales totaling 102,328, up 20.3 percent over 2007. Prius recorded sales of 158,884 units for the year.
Toyota Division light trucks reported December sales of 50,870 units, with year-end sales of 750,569, down 23.5 percent from 2007. Light truck sales were led by the Tacoma mid-size pickup, with year-end sales of 144,655 units. Tundra reported sales of 137,249 units in 2008. RAV4 compact sport utility vehicle reported year-end sales of 137,020 units for the year. Highlander and Highlander Hybrid posted combined sales of 104,661 units for the year. The Highlander Hybrid gas-electric mid-size SUV reported sales of 19,391 units in 2008. Sequoia reported year-end sales of 30,693 units, up 31.5 percent over the prior year.
Scion reported December sales of 4,127 units. The Scion xB urban utility vehicle recorded December sales of 1,794 units, with year-end sales totaling 45,220. The tC sports coupe reported December sales of 1,348 units, with year-end sales reaching 40,980 units. The xD posted sales of 985 units in December and year-end sales of 27,665 units.
Lexus Division
Lexus reported December sales of 23,362 units, down 32.4 percent from the year-ago month. Lexus passenger cars reported December sales of 11,542 units, with year-end sales of 151,567 units in 2008. Lexus passenger car sales were led by the ES entry luxury sedan with December sales of 5,236 units and year-end sales of 64,135. The IS entry luxury sport sedan recorded combined December sales of 3,539 units and combined year-end sales of 49,432 units. The LS flagship sedan reported combined December sales of 1,451 units and year-end sales of 20,255 units. The GS luxury sport sedan posted combined December sales of 1,200 units, with year-end sales totaling 15,759 units.
Lexus Division light trucks reported December sales of 11,820 units and year-end sales of 108,520 units. The RX luxury utility posted combined December sales of 9,932 units and year-end sales of 84,181 units. The RX 400h luxury hybrid SUV reported sales of 15,200 units for the year. The LX posted yearly sales of 7,915 units, up 219.7 percent over 2007.
TMS Hybrids
TMS calendar-year-to-date hybrid sales totaled 241,405 units. In December, TMS posted sales of 12,201 hybrid vehicles. Toyota Division posted December sales of 10,637 hybrids and year-end sales of 224,547 units. Lexus Division posted sales of 1,564 hybrids for the month and 16,858 units for the year.
There were 308 selling days in 2008, compared to 307 selling days in 2007. There were 26 selling days this sales month and last December.
SOURCE Toyota Motor Sales, U.S.A., Inc.
TORRANCE, CA UNITED STATES
TORRANCE, Calif., Jan. 5 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported year-end sales of 2,217,662 vehicles, a decrease of 15.7 percent from the same period in 2007, on a daily selling rate basis.
Toyota Division recorded year-end sales of 1,957,575 vehicles, down 14.9 percent from the prior year. Lexus reported sales of 260,087 units in 2008, down 21.2 percent from 2007. Scion Division reported sales of 113,904 units for the year.
TMS reported December sales results of 141,949, a decrease of 36.7 percent from the same period last year.
"Our New Year's resolution is to shift the focus back to where it belongs, to the consumer," said TMS President Jim Lentz. "The sooner stimulus efforts find their way to where they'll do the most good - into the hands of consumers - the sooner we'll see a turnaround in confidence levels and a return of buyers to the marketplace."
Toyota Division
Toyota Division reported December sales of 118,587 units, down 37.5 percent from December 2007. Toyota Division passenger cars recorded December sales of 67,717 units, with year-end sales of 1,207,006 units, down 8.4 percent from last year. For the year, passenger car sales were led by Camry, which posted annual sales of 436,617. Corolla posted year-end sales of 351,007. The Yaris subcompact reported best-ever year-end sales totaling 102,328, up 20.3 percent over 2007. Prius recorded sales of 158,884 units for the year.
Toyota Division light trucks reported December sales of 50,870 units, with year-end sales of 750,569, down 23.5 percent from 2007. Light truck sales were led by the Tacoma mid-size pickup, with year-end sales of 144,655 units. Tundra reported sales of 137,249 units in 2008. RAV4 compact sport utility vehicle reported year-end sales of 137,020 units for the year. Highlander and Highlander Hybrid posted combined sales of 104,661 units for the year. The Highlander Hybrid gas-electric mid-size SUV reported sales of 19,391 units in 2008. Sequoia reported year-end sales of 30,693 units, up 31.5 percent over the prior year.
Scion reported December sales of 4,127 units. The Scion xB urban utility vehicle recorded December sales of 1,794 units, with year-end sales totaling 45,220. The tC sports coupe reported December sales of 1,348 units, with year-end sales reaching 40,980 units. The xD posted sales of 985 units in December and year-end sales of 27,665 units.
Lexus Division
Lexus reported December sales of 23,362 units, down 32.4 percent from the year-ago month. Lexus passenger cars reported December sales of 11,542 units, with year-end sales of 151,567 units in 2008. Lexus passenger car sales were led by the ES entry luxury sedan with December sales of 5,236 units and year-end sales of 64,135. The IS entry luxury sport sedan recorded combined December sales of 3,539 units and combined year-end sales of 49,432 units. The LS flagship sedan reported combined December sales of 1,451 units and year-end sales of 20,255 units. The GS luxury sport sedan posted combined December sales of 1,200 units, with year-end sales totaling 15,759 units.
Lexus Division light trucks reported December sales of 11,820 units and year-end sales of 108,520 units. The RX luxury utility posted combined December sales of 9,932 units and year-end sales of 84,181 units. The RX 400h luxury hybrid SUV reported sales of 15,200 units for the year. The LX posted yearly sales of 7,915 units, up 219.7 percent over 2007.
TMS Hybrids
TMS calendar-year-to-date hybrid sales totaled 241,405 units. In December, TMS posted sales of 12,201 hybrid vehicles. Toyota Division posted December sales of 10,637 hybrids and year-end sales of 224,547 units. Lexus Division posted sales of 1,564 hybrids for the month and 16,858 units for the year.
There were 308 selling days in 2008, compared to 307 selling days in 2007. There were 26 selling days this sales month and last December.
Code:
TOYOTA RETAIL SALES
(INCLUDES FLEET & HAWAII)
December, 2008
-- CURRENT MONTH -- -- CALENDAR YEAR TO DATE --
DSR % DSR %
2008 2007 CHG 2008 2007 CHG
---- ---- --- ---- ---- ---
YARIS 4,417 5,477 -19.4 102,328 84,799 20.3
COROLLA 22,129 28,582 -22.6 351,007 371,390 -5.8
CAMRY 25,275 38,831 -34.9 436,617 473,108 -8.0
VENZA 1,474 0 N/A 1,474 0 N/A
AVALON 2,436 5,694 -57.2 42,790 72,945 -41.5
PRIUS 7,859 14,212 -44.7 158,884 181,221 -12.6
SCION xA 0 14 -100.0 39 9,547 -99.6
SCION xB 1,794 3,785 -52.6 45,220 45,834 -1.7
SCION tC 1,348 3,507 -61.6 40,980 63,852 -36.0
SCION xD 985 1,638 -39.9 27,665 10,948 151.9
TOTAL TOYOTA DIV.
PASS. CAR 67,717 101,741 -33.4 1,207,006 1,313,651 -8.4
----------------- ------ ------- ----- --------- --------- ----
ES 5,236 8,005 -34.6 64,135 82,867 -22.9
LS 1,451 3,257 -55.4 20,255 35,226 -42.7
SC 116 348 -66.7 1,986 3,927 -49.6
GS 1,200 2,579 -53.5 15,759 23,381 -32.8
IS 3,539 5,651 -37.4 49,432 54,933 -10.3
TOTAL LEXUS PASS.
CAR 11,542 19,840 -41.8 151,567 200,334 -24.6
----------------- ------ ------ ----- ------- ------- -----
TOTAL TOYOTA
PASS. CAR 79,259 121,581 -34.8 1,358,573 1,513,985 -10.6
------------ ------ ------- ----- --------- --------- -----
SIENNA 6,901 12,350 -44.1 115,944 138,162 -16.4
RAV4 8,795 13,816 -36.3 137,020 172,752 -20.9
FJ CRUISER 3,168 4,079 -22.3 28,668 55,170 -48.2
4RUNNER 3,707 7,421 -50.0 47,878 87,718 -45.6
HIGHLANDER 7,791 14,714 -47.1 104,661 127,878 -18.4
LAND CRUISER 227 648 -65.0 3,801 3,251 16.5
SEQUOIA 2,399 2,567 -6.5 30,693 23,273 31.5
TOTAL SUV 26,087 43,245 -39.7 352,721 470,042 -25.2
--------- ------ ------ ----- ------- ------- -----
4X2 TACOMA 4,287 7,858 -45.4 79,773 102,696 -22.6
4X4 TACOMA 4,404 5,431 -18.9 64,882 70,542 -8.3
TOTAL TACOMA 8,691 13,289 -34.6 144,655 173,238 -16.8
TUNDRA 9,191 19,219 -52.2 137,249 196,555 -30.4
TOTAL PICKUP 17,882 32,508 -45.0 281,904 369,793 -24.0
TOTAL TOYOTA DIV.
LT TRUCK 50,870 88,103 -42.3 750,569 977,997 -23.5
LX 508 132 284.8 7,915 2,468 219.7
GX 1,380 2,748 -49.8 16,424 23,035 -28.9
RX 9,932 11,835 -16.1 84,181 103,340 -18.8
TOTAL LEXUS
LIGHT TRUCK 11,820 14,715 -19.7 108,520 128,843 -16.0
------------ ------ ------ ----- ------- ------- -----
TOTAL TOYOTA
LIGHT TRUCK 62,690 102,818 -39.0 859,089 1,106,840 -22.6
------------ ------ ------- ----- ------- --------- -----
TOTAL TOYOTA DIV. 118,587 189,844 -37.5 1,957,575 2,291,648 -14.9
TOTAL LEXUS 23,362 34,555 -32.4 260,087 329,177 -21.2
----------- ------ ------ ----- ------- ------- -----
TOTAL TOYOTA 141,949 224,399 -36.7 2,217,662 2,620,825 -15.7
MEMO:
DOM. COROLLA 17,192 28,571 -39.8 252,877 348,016 -27.6
DOM. CAMRY 24,790 37,757 -34.3 428,841 418,757 2.1
DOM. RAV4 210 0 N/A 247 0 N/A
DOM. PICKUP 17,882 32,508 -45.0 281,902 369,793 -24.0
DOM. RX 8,221 8,414 -2.3 63,610 74,351 -14.7
SELLING DAYS 26 26 308 307
------------ -- -- --- ---
TOYOTA DIV.
IMPORT CAR 21,825 29,719 -26.6 481,024 473,933 1.2
LEXUS IMPORT CAR 11,542 19,840 -41.8 151,567 200,334 -24.6
TOYOTA DIV NA
BUILT CARS 45,892 72,022 -36.3 725,982 839,718 -13.8
TOTAL TOYOTA CARS 79,259 121,581 -34.8 1,358,573 1,513,985 -10.6
TOYOTA DIV.
IMPORT LT
TRUCK 23,478 40,678 -42.3 321,781 446,769 -28.2
LEXUS IMPORT LT
TRUCK 3,599 6,301 -42.9 44,910 54,492 -17.9
TOYOTA DIV NA
BUILT LT TRUCK 27,392 47,425 -42.2 428,788 531,228 -19.5
LEXUS NA BUILT
LT TRUCK 8,221 8,414 -2.3 63,610 74,351 -14.7
TOTAL TOYOTA LT
TRUCK 62,690 102,818 -39.0 859,089 1,106,840 -22.6
--------------- ------ ------- ----- ------- --------- -----
SPORT UTILITY
VEHICLES 34,739 53,881 -35.5 432,573 543,715 -20.7
Memo: Lexus
Sport Utility 11,820 14,715 -19.7 108,520 128,843 -16.0
SMALL VANS 6,901 12,350 -44.1 115,944 138,162 -16.4
PICKUPS 17,882 32,508 -45.0 281,904 369,793 -24.0
----------------
* NORTH AMERICAN
BUILT VEHICLES
COROLLA 17,192 28,571 -39.8 252,877 348,016 -27.6
CAMRY 24,790 37,757 -34.3 428,841 418,757 2.1
VENZA 1,474 0 N/A 1,474 0 N/A
AVALON 2,436 5,694 -57.2 42,790 72,945 -41.5
SIENNA 6,901 12,350 -44.1 115,944 138,162 -16.4
RAV4 210 0 N/A 247 0 N/A
PICKUP 17,882 32,508 -45.0 281,902 369,793 -24.0
SEQUOIA 2,399 2,567 -6.5 30,693 23,273 31.5
RX 8,221 8,414 -2.3 63,610 74,351 -14.7
TOTAL 81,505 127,861 -36.3 1,218,378 1,445,297 -16.0
N.A. VEHICLES %
OF TOTAL 57.4% 57.0% 54.9% 55.1%
SELLING DAYS 26 26 308 307
DSR = DAILY SELLING RATE
01-05-09, 11:20 AM
#10
Lexus Fanatic
Join Date: Jul 2001
Location: California
Posts: 6,084
Likes: 0
Received 0 Likes
on
0 Posts
Sure glad no one has a brain. Interesting how far down in this press release the 32% sales decline number is.
F-Series Drives Ford to Higher Market Share for Third Consecutive Month
- Ford, Lincoln and Mercury market share climbs again in December, marking third consecutive month of higher share
- Market share increases driven by F-Series truck; new F-150 piles up more sales and accolades
- Ford Flex caps 2008 with best sales month so far
- Ford Focus posts best sales year since 2004
- Ford Fusion ushers in next generation with near record sales in 2008
- Lincoln outperforms its luxury competitors, grows market share as 2008 concludes
DEARBORN, Mich., Jan. 5 /PRNewswire-FirstCall/ -- New vehicles, including the all-new F-150 truck, and fuel-efficient powertrains are winning over customers for Ford, Lincoln and Mercury, which realized market share increases for a third consecutive month in December. Ford estimates its market share was 14.6 percent in December, up 0.7 of a point versus a year ago. This marks the first time since 1997 Ford has achieved a market share increase three months in a row.
"This is a strong ending to end a very challenging year," said Jim Farley, Ford's group vice president, Marketing and Communications. "In addition to finishing the year with increased market share, we received several accolades from third parties concerning our world-class quality and safety, and we turned some heads on the fuel economy front with our 41 mpg Fusion Hybrid, the most fuel-efficient mid-size sedan in America."
The F-Series truck played a key role in Ford's fourth quarter market share gains. The all-new F-150 accounted for 8,600 of total F-Series sales in December, an increase of 84 percent compared with November 2008. For the year, F-Series sales totaled 515,513.
"Our thanks go out to our customers, our dealers and, of course, the Ford employees and supplier partners who design, engineer and manufacture quality, fuel-efficient trucks delivering unmatched capability," Farley said. "The all-new F-150 affirms what Ford has known for years -- that listening to customers provides the best rewards."
The all-new F-150 recently was named 2009 Motor Trend Truck of the Year(TM), a finalist for the North American Truck of the Year and the Texas Auto Writers Association's "Truck of Texas."
Ford Flex, the company's newest crossover utility, finished 2008 with its best sales month of the year, netting 2,685 sales. Flex has the highest conquest rate of any Ford vehicle and is a finalist for the North American Car of the Year.
In other car news, Ford Focus posted full-year sales of 195,823, the small car's highest sales year since 2004 and up 13 percent versus full-year 2007. Focus parlayed SYNC technology and 35 mpg highway fuel economy, which is 5 mpg better than Toyota's Corolla and 2 mpg better than the smaller Honda Fit, to achieve a market share increase in the competitive small car segment -- its first share increase since Focus was introduced during the 2000 model year.
Meanwhile, Ford Fusion posted near-record sales of 147,569 units in 2008. Fusion, Mercury Milan and Lincoln MKZ are redesigned for the 2010 model year and will arrive in dealer showrooms this spring. The first-ever Fusion Hybrid will be America's most fuel-efficient mid-size car with 41 mpg in the city and 36 mpg on highway -- besting the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on highway.
In premium news, Lincoln outpaced the competition as 2008 drew to a close.
Helped by the all-new Lincoln MKS sedan, Lincoln sales totaled 9,053 in December, down 10 percent compared with a year ago. In the fourth quarter, however, Lincoln increased its share in the luxury market as its 16-percent sales decline was less than half of the average decline of all other luxury brands.
U.S. Sales
In December, Ford, Lincoln and Mercury sales totaled 134,114, down 32 percent compared with a year ago. Retail sales to individual customers were down 27 percent, and fleet sales were down 42 percent (including a 57 percent decline in daily rental sales), consistent with Ford's plans.
For the full year, Ford, Lincoln and Mercury sales totaled 1.9 million, down 20 percent versus a year ago. Retail sales were down 22 percent, and fleet sales were down 17 percent (including a 22 percent decline in daily rental sales), in line with Ford's plans.
U.S. Market Share
In the Fourth Quarter, Ford, Lincoln and Mercury's market share is estimated at 15.0 percent, up 0.9 points versus a year ago. This is the first time since 2001 that the company's Fourth Quarter market share was higher than a year ago.
For the full year of 2008, Ford, Lincoln and Mercury's market share is estimated at 14.2 percent, down 0.4 points versus a year ago. This marks the company's smallest decline in market share this decade.
Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
SOURCE Ford Motor Company
- Ford, Lincoln and Mercury market share climbs again in December, marking third consecutive month of higher share
- Market share increases driven by F-Series truck; new F-150 piles up more sales and accolades
- Ford Flex caps 2008 with best sales month so far
- Ford Focus posts best sales year since 2004
- Ford Fusion ushers in next generation with near record sales in 2008
- Lincoln outperforms its luxury competitors, grows market share as 2008 concludes
DEARBORN, Mich., Jan. 5 /PRNewswire-FirstCall/ -- New vehicles, including the all-new F-150 truck, and fuel-efficient powertrains are winning over customers for Ford, Lincoln and Mercury, which realized market share increases for a third consecutive month in December. Ford estimates its market share was 14.6 percent in December, up 0.7 of a point versus a year ago. This marks the first time since 1997 Ford has achieved a market share increase three months in a row.
"This is a strong ending to end a very challenging year," said Jim Farley, Ford's group vice president, Marketing and Communications. "In addition to finishing the year with increased market share, we received several accolades from third parties concerning our world-class quality and safety, and we turned some heads on the fuel economy front with our 41 mpg Fusion Hybrid, the most fuel-efficient mid-size sedan in America."
The F-Series truck played a key role in Ford's fourth quarter market share gains. The all-new F-150 accounted for 8,600 of total F-Series sales in December, an increase of 84 percent compared with November 2008. For the year, F-Series sales totaled 515,513.
"Our thanks go out to our customers, our dealers and, of course, the Ford employees and supplier partners who design, engineer and manufacture quality, fuel-efficient trucks delivering unmatched capability," Farley said. "The all-new F-150 affirms what Ford has known for years -- that listening to customers provides the best rewards."
The all-new F-150 recently was named 2009 Motor Trend Truck of the Year(TM), a finalist for the North American Truck of the Year and the Texas Auto Writers Association's "Truck of Texas."
Ford Flex, the company's newest crossover utility, finished 2008 with its best sales month of the year, netting 2,685 sales. Flex has the highest conquest rate of any Ford vehicle and is a finalist for the North American Car of the Year.
In other car news, Ford Focus posted full-year sales of 195,823, the small car's highest sales year since 2004 and up 13 percent versus full-year 2007. Focus parlayed SYNC technology and 35 mpg highway fuel economy, which is 5 mpg better than Toyota's Corolla and 2 mpg better than the smaller Honda Fit, to achieve a market share increase in the competitive small car segment -- its first share increase since Focus was introduced during the 2000 model year.
Meanwhile, Ford Fusion posted near-record sales of 147,569 units in 2008. Fusion, Mercury Milan and Lincoln MKZ are redesigned for the 2010 model year and will arrive in dealer showrooms this spring. The first-ever Fusion Hybrid will be America's most fuel-efficient mid-size car with 41 mpg in the city and 36 mpg on highway -- besting the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on highway.
In premium news, Lincoln outpaced the competition as 2008 drew to a close.
Helped by the all-new Lincoln MKS sedan, Lincoln sales totaled 9,053 in December, down 10 percent compared with a year ago. In the fourth quarter, however, Lincoln increased its share in the luxury market as its 16-percent sales decline was less than half of the average decline of all other luxury brands.
U.S. Sales
In December, Ford, Lincoln and Mercury sales totaled 134,114, down 32 percent compared with a year ago. Retail sales to individual customers were down 27 percent, and fleet sales were down 42 percent (including a 57 percent decline in daily rental sales), consistent with Ford's plans.
For the full year, Ford, Lincoln and Mercury sales totaled 1.9 million, down 20 percent versus a year ago. Retail sales were down 22 percent, and fleet sales were down 17 percent (including a 22 percent decline in daily rental sales), in line with Ford's plans.
U.S. Market Share
In the Fourth Quarter, Ford, Lincoln and Mercury's market share is estimated at 15.0 percent, up 0.9 points versus a year ago. This is the first time since 2001 that the company's Fourth Quarter market share was higher than a year ago.
For the full year of 2008, Ford, Lincoln and Mercury's market share is estimated at 14.2 percent, down 0.4 points versus a year ago. This marks the company's smallest decline in market share this decade.
Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
Code:
FORD MOTOR COMPANY DECEMBER 2008 U.S. SALES
-------------------------------------------
December % Year-To-Date %
-------- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
Sales By Brand
Ford 116,188 173,648 -33.1 1,687,731 2,101,244 -19.7
Lincoln 9,053 10,065 -10.1 107,295 131,487 -18.4
Mercury 8,873 12,631 -29.8 120,248 168,422 -28.6
----- ------ ------- -------
Total Ford,
Lincoln and
Mercury 134,114 196,344 -31.7 1,915,274 2,401,153 -20.2
Volvo 4,953 9,341 -47.0 73,102 106,213 -31.2
----- ----- ------ -------
Total Ford
Motor
Company 139,067 205,685 -32.4 1,988,376 2,507,366 -20.7
Ford, Lincoln and
Mercury Sales By
Type
Cars 43,087 58,580 -26.4 671,965 756,832 -11.2
Crossover
Utility
Vehicles 25,822 37,880 -31.8 366,293 410,627 -10.8
Sport Utility
Vehicles 10,910 22,615 -51.8 158,994 276,004 -42.4
Trucks and Vans 54,295 77,269 -29.7 718,022 957,690 -25.0
------ ------ ------- -------
Total Trucks 91,027 137,764 -33.9 1,243,309 1,644,321 -24.4
------ ------- --------- ---------
Total
Vehicles 134,114 196,344 -31.7 1,915,274 2,401,153 -20.2
FORD BRAND DECEMBER 2008 U.S. SALES
-----------------------------------
December % Year-To-Date %
-------- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
Crown Victoria 3,007 4,445 -32.4 48,557 60,901 -20.3
Taurus 3,460 6,408 -46.0 52,667 68,178 -22.8
Fusion 10,274 13,545 -24.1 147,569 149,552 -1.3
Focus 11,671 14,023 -16.8 195,823 173,213 13.1
Mustang 4,027 8,315 -51.6 91,251 134,626 -32.2
GT 0 0 NA 0 231 -100.0
- - - ---
Ford Cars 32,439 46,736 -30.6 535,867 586,701 -8.7
Flex 2,685 0 NA 14,457 0 NA
Edge 5,937 13,722 -56.7 110,798 130,125 -14.9
Escape 10,967 13,302 -17.6 156,544 165,596 -5.5
Taurus X 971 4,767 -79.6 23,112 42,110 -45.1
--- ----- ------ ------
Ford Crossover
Utility Vehicles 20,560 31,791 -35.3 304,911 337,831 -9.7
Expedition 3,833 7,516 -49.0 55,123 90,287 -38.9
Explorer 5,346 10,887 -50.9 78,439 137,817 -43.1
----- ------ ------ -------
Ford Sport Utility
Vehicles 9,179 18,403 -50.1 133,562 228,104 -41.4
F-Series 41,580 55,069 -24.5 515,513 690,589 -25.4
Ranger 3,855 5,564 -30.7 65,872 72,711 -9.4
Econoline/Club Wagon 7,833 14,846 -47.2 124,596 168,722 -26.2
Freestar 0 0 NA 0 2,390 -100.0
Low Cab Forward 133 341 -61.0 942 2,914 -67.7
Heavy Trucks 609 898 -32.2 6,468 11,282 -42.7
--- --- ----- ------
Ford Trucks and
Vans 54,010 76,718 -29.6 713,391 948,608 -24.8
------ ------ ------- -------
Ford Brand 116,188 173,648 -33.1 1,687,731 2,101,244 -19.7
LINCOLN BRAND DECEMBER 2008 U.S. SALES
--------------------------------------
December % Year-To-Date %
-------- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
MKS 2,100 0 NA 12,982 0 NA
MKZ 2,089 3,173 -34.2 30,117 34,363 -12.4
Town Car 1,368 194 605.2 15,653 26,739 -41.5
MKX 2,114 3,856 -45.2 29,076 37,953 -23.4
Navigator 1,097 2,291 -52.1 14,836 24,050 -38.3
Mark LT 285 551 -48.3 4,631 8,382 -44.8
--- --- ----- -----
Lincoln Brand 9,053 10,065 -10.1 107,295 131,487 -18.4
MERCURY BRAND DECEMBER 2008 U.S. SALES
--------------------------------------
December % Year-To-Date %
-------- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
Grand Marquis 2,271 4,087 -44.4 29,766 50,664 -41.2
Sable 601 1,458 -58.8 16,187 21,121 -23.4
Milan 2,219 2,932 -24.3 31,393 37,244 -15.7
Mariner 3,148 2,233 41.0 32,306 34,843 -7.3
Mountaineer 634 1,921 -67.0 10,596 23,850 -55.6
Monterey 0 0 NA 0 700 -100.0
- - - ---
Mercury Brand 8,873 12,631 -29.8 120,248 168,422 -28.6
VOLVO BRAND DECEMBER 2008 U.S. SALES
------------------------------------
December % Year-To-Date %
-------- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
S40 427 1,144 -62.7 9,687 18,141 -46.6
V50 133 185 -28.1 1,856 2,850 -34.9
S60 266 1,468 -81.9 8,966 18,511 -51.6
S80 959 733 30.8 11,038 12,347 -10.6
V70 221 341 -35.2 3,224 3,769 -14.5
XC70 781 1,449 -46.1 9,489 12,628 -24.9
XC90 1,642 3,343 -50.9 18,980 31,336 -39.4
C70 205 321 -36.1 5,563 4,541 22.5
C30 319 357 -10.6 4,299 2,090 105.7
--- --- ----- -----
Volvo Brand 4,953 9,341 -47.0 73,102 106,213 -31.2
01-05-09, 11:25 AM
#12
Lexus Fanatic
Join Date: Jul 2001
Location: California
Posts: 6,084
Likes: 0
Received 0 Likes
on
0 Posts
Once again, thanks for the numbers. This is just very interesting every month. While not good, there are definitely those doing better than everyone else.
Prius yearly numbers down in 2008 relative to 2007 is surprising. Obviously due to supply constraints but the Prius went from demanding a premium in the $145/barrel heyday to hundreds sitting on lots now. I don't buy that the Prius buyer is such a car nut that they are now waiting for the next gen. Really interesting.
Prius yearly numbers down in 2008 relative to 2007 is surprising. Obviously due to supply constraints but the Prius went from demanding a premium in the $145/barrel heyday to hundreds sitting on lots now. I don't buy that the Prius buyer is such a car nut that they are now waiting for the next gen. Really interesting.
01-05-09, 11:38 AM
#13
Super Moderator
Thread Starter
Infiniti/Nissan
Nissan North America Announces December Sales
NASHVILLE, TN UNITED STATES
FRANKLIN, Tenn., Jan. 5 /PRNewswire/ -- Nissan North America, Inc. (NNA) today reported sales for December of 62,102 units versus 89,555 units a year ago, a decrease of 30.7 percent. Sales of Nissan Division vehicles decreased 30.0 percent, while sales of Infiniti vehicles decreased by 34.6 percent.
NISSAN HIGHLIGHTS
-- Nissan vehicles saw sales of 53,829 units in December compared with
76,900 units sold in December 2007, a 30.0 percent decrease.
-- Nissan's crossovers experienced a strong December, with sales of the
Rogue up 10.0 percent from the prior year with 6,916 units, and sales
of Murano up 53.9 percent, at 6,461 units.
-- For the 2008 calendar year, Nissan sales totaled 838,361 units, a
decrease of 10.9 percent from 941,200 in 2007.
INFINITI HIGHLIGHTS
-- Infiniti sales for December were 8,273 units, down from 12,655 a year
ago, a decline of 34.6 percent.
-- For the 2008 calendar year, Infiniti sales totaled 112,989 units, a
decrease of 11.1 percent from 127,038 in 2007.
NNA INFORMATION
-- Combined sales for Nissan and Infiniti of 62,102 units, compared with
last December's sales of 89,555 units, marked a decrease of 30.7
percent.
-- For the 2008 calendar year, combined sales of Nissan and Infiniti
totaled 951,350 units, a 10.9 percent decrease from 2007.
-- To ensure consistency in our global sales reporting, Nissan North
America calculates monthly variances on a straight-percentage basis,
unadjusted for the number of selling days in the month. This December
had 26 selling days, as did December 2007.
SOURCE Nissan North America, Inc.
NASHVILLE, TN UNITED STATES
FRANKLIN, Tenn., Jan. 5 /PRNewswire/ -- Nissan North America, Inc. (NNA) today reported sales for December of 62,102 units versus 89,555 units a year ago, a decrease of 30.7 percent. Sales of Nissan Division vehicles decreased 30.0 percent, while sales of Infiniti vehicles decreased by 34.6 percent.
NISSAN HIGHLIGHTS
-- Nissan vehicles saw sales of 53,829 units in December compared with
76,900 units sold in December 2007, a 30.0 percent decrease.
-- Nissan's crossovers experienced a strong December, with sales of the
Rogue up 10.0 percent from the prior year with 6,916 units, and sales
of Murano up 53.9 percent, at 6,461 units.
-- For the 2008 calendar year, Nissan sales totaled 838,361 units, a
decrease of 10.9 percent from 941,200 in 2007.
INFINITI HIGHLIGHTS
-- Infiniti sales for December were 8,273 units, down from 12,655 a year
ago, a decline of 34.6 percent.
-- For the 2008 calendar year, Infiniti sales totaled 112,989 units, a
decrease of 11.1 percent from 127,038 in 2007.
NNA INFORMATION
-- Combined sales for Nissan and Infiniti of 62,102 units, compared with
last December's sales of 89,555 units, marked a decrease of 30.7
percent.
-- For the 2008 calendar year, combined sales of Nissan and Infiniti
totaled 951,350 units, a 10.9 percent decrease from 2007.
-- To ensure consistency in our global sales reporting, Nissan North
America calculates monthly variances on a straight-percentage basis,
unadjusted for the number of selling days in the month. This December
had 26 selling days, as did December 2007.
Code:
NISSAN DIVISION
December December Monthly CYTD CYTD CYTD
2008 2007 % chg 2008 2007 % chg
Nissan Division
Total 53,829 76,900 -30.0 838,361 941,200 -10.9
Versa 5,138 6,214 -17.3 85,182 79,443 7.2
Sentra 5,766 6,879 -16.2 99,797 106,522 -6.3
Altima 17,311 25,151 -31.2 269,668 284,762 -5.3
Maxima 3,399 4,047 -16.0 47,072 52,574 -10.5
350Z 567 1,306 -56.6 10,337 18,957 -45.5
GT-R 149 0 NA 1,730 0 NA
Total Car 32,330 43,597 -25.8 513,786 542,258 -5.3
Frontier 1,402 4,708 -70.2 44,997 64,397 -30.1
Titan 2,124 4,785 -55.6 34,053 65,746 -48.2
Xterra 1,622 3,911 -58.5 33,579 51,355 -34.6
Pathfinder 1,551 4,813 -67.8 33,555 63,056 -46.8
Armada 932 2,656 -64.9 15,685 31,632 -50.4
Rogue 6,916 6,288 10.0 73,053 17,808 310.2
Murano 6,461 4,199 53.9 71,401 76,358 -6.5
Quest 491 1,943 -74.7 18,252 28,590 -36.2
Total Truck 21,499 33,303 -35.4 324,575 398,942 -18.6
North American
produced 39,736 65,107 -39.0 681,840 828,077 -17.7
Car 31,614 42,291 -25.2 501,719 523,301 -4.1
Truck 8,122 22,816 -64.4 180,121 304,776 -40.9
Import 14,093 11,793 19.5 156,521 113,123 38.4
Car 716 1,306 -45.2 12,067 18,957 -36.3
Truck 13,377 10,487 27.6 144,454 94,166 53.4
INFINITI DIVISION
December December Monthly CYTD CYTD CYTD
2008 2007 % chg 2008 2007 % chg
Infiniti Division
Total 8,273 12,655 -34.6 112,989 127,038 -11.1
G Sedan 3,929 4,483 -12.4 44,969 54,015 -16.7
G Coupe 1,053 2,075 -49.3 19,212 17,794 8.0
M 1,194 2,462 -51.5 15,618 21,884 -28.6
Q45 0 1 -100.0 0 23 -100.0
QX56 372 1,316 -71.7 7,657 12,288 -37.7
EX 877 305 187.5 12,873 305 4120.7
FX 847 2,013 -57.9 12,660 20,724 -38.9
Total Car 6,177 9,021 -31.5 79,799 93,718 -14.9
Total Truck 2,096 3,634 -42.3 33,190 33,320 -0.4
NISSAN & INFINITI
Month Month Monthly CYTD CYTD CYTD
2008 2007 % chg 2008 2007 % chg
TOTAL VEHICLE 62,102 89,555 -30.7 951,350 1,068,238 -10.9
Total Car 38,507 52,618 -26.8 593,585 635,976 -6.7
Total Truck 23,595 36,937 -36.1 357,765 432,262 -17.2
Selling days 26 26 308 307
* All numbers include Hawaii; one Infiniti I35 was sold in December 2008.
01-05-09, 11:51 AM
#14
Super Moderator
Thread Starter
BMW Group
BMW Group U.S. Division Reports December Sales
In December, BMW Group sales in the U.S. (BMW and MINI combined) down by 35.9 percent. Company continued to gain market share in 2008.
WOODCLIFF LAKE, N.J., Jan. 5 /PRNewswire/ -- The BMW Group in the U.S. (BMW and MINI combined) reported December sales of 21,626 vehicles, a decrease of 35.9 percent over the 33,761 vehicles sold in December 2007. The BMW Group also reported a 2008 sales volume of 303,190 vehicles, down 9.7 percent, compared to 335,840 vehicles in 2007.
Commenting on the 2008 result, Jim O'Donnell, President of BMW of North America, LLC said:
"Low consumer confidence and tight credit was a double whammy in '08 making it a year we'd all like to forget. One bright spot for us was a December of reasonable sales and gaining share in the premium market for the full year. This is a foundation for our 2009 plan of keeping high value leasing and retail financing and introducing 10 new or significantly refined vehicles in the next 24 months that showcase our classic dynamic values and impressive technology that contributes to our class leading efficiency. This will help manage our way through the immediate turmoil but we'll have an equal focus on doing more of the right things that set us up for the market's return."
BMW Brand Sales
Sales of BMW brand vehicles decreased 40.2 percent in December for a total of 18,060 compared to 30,199 reported in the same month a year ago. In 2008, BMW brand sales were down 15.2 percent, to 249,113 vehicles compared to 293,795 vehicles sold in 2007.
BMW Automobile Sales
BMW's automobile sales are down 40.2 percent in December to 13,796 versus 23,064 in the same month a year ago. In 2008, sales decreased by 15.4 percent, to 195,085 automobiles compared to 230,535 in 2007.
BMW Sports Activity Vehicle Sales
Sales of BMW Sports Activity Vehicles decreased by 40.2 percent in December to 4,264 vehicles over the 7,135 sold last December. In 2008, sales of BMW Sports Activity Vehicles were down 14.6 percent, to 54,028 vehicles compared to the 63,260 sold in 2007.
MINI Brand Sales
MINI USA reported December sales of 3,566 automobiles, up 0.1 percent from the 3,562 cars sold in December 2007. In 2008, the division reported sales of 54,077 automobiles, an increase of 28.6 percent, compared to the 42,045 cars reported in 2007.
"Fuel efficiency and small cars had a big year in 2008 even with low fuel prices slowing down the positive sales development in the past few months," said Jim McDowell, Vice-President of MINI USA. "A balance of rational and emotional reasons are going to be the way of the future to continue small car growth in the U.S. MINI's success in 2008 may be a good indication of this balance."
BMW Certified Pre-Owned
Sales of BMW's Certified Pre-Owned (CPO) vehicles are up 23.4 percent, to 11,719 CPO vehicles versus 9,496 vehicles reported last December. In 2008, CPO sales are up 16.4 percent, to 104,500 over the 89,795 reported in 2007.
SOURCE BMW of North America, LLC
In December, BMW Group sales in the U.S. (BMW and MINI combined) down by 35.9 percent. Company continued to gain market share in 2008.
WOODCLIFF LAKE, N.J., Jan. 5 /PRNewswire/ -- The BMW Group in the U.S. (BMW and MINI combined) reported December sales of 21,626 vehicles, a decrease of 35.9 percent over the 33,761 vehicles sold in December 2007. The BMW Group also reported a 2008 sales volume of 303,190 vehicles, down 9.7 percent, compared to 335,840 vehicles in 2007.
Commenting on the 2008 result, Jim O'Donnell, President of BMW of North America, LLC said:
"Low consumer confidence and tight credit was a double whammy in '08 making it a year we'd all like to forget. One bright spot for us was a December of reasonable sales and gaining share in the premium market for the full year. This is a foundation for our 2009 plan of keeping high value leasing and retail financing and introducing 10 new or significantly refined vehicles in the next 24 months that showcase our classic dynamic values and impressive technology that contributes to our class leading efficiency. This will help manage our way through the immediate turmoil but we'll have an equal focus on doing more of the right things that set us up for the market's return."
BMW Brand Sales
Sales of BMW brand vehicles decreased 40.2 percent in December for a total of 18,060 compared to 30,199 reported in the same month a year ago. In 2008, BMW brand sales were down 15.2 percent, to 249,113 vehicles compared to 293,795 vehicles sold in 2007.
BMW Automobile Sales
BMW's automobile sales are down 40.2 percent in December to 13,796 versus 23,064 in the same month a year ago. In 2008, sales decreased by 15.4 percent, to 195,085 automobiles compared to 230,535 in 2007.
BMW Sports Activity Vehicle Sales
Sales of BMW Sports Activity Vehicles decreased by 40.2 percent in December to 4,264 vehicles over the 7,135 sold last December. In 2008, sales of BMW Sports Activity Vehicles were down 14.6 percent, to 54,028 vehicles compared to the 63,260 sold in 2007.
MINI Brand Sales
MINI USA reported December sales of 3,566 automobiles, up 0.1 percent from the 3,562 cars sold in December 2007. In 2008, the division reported sales of 54,077 automobiles, an increase of 28.6 percent, compared to the 42,045 cars reported in 2007.
"Fuel efficiency and small cars had a big year in 2008 even with low fuel prices slowing down the positive sales development in the past few months," said Jim McDowell, Vice-President of MINI USA. "A balance of rational and emotional reasons are going to be the way of the future to continue small car growth in the U.S. MINI's success in 2008 may be a good indication of this balance."
Code:
Sales BMW of North America, LLC, December 2008
Dec. 08 Dec. 07 % YTD Dec. 08 YTD Dec. 07 %
1 Series 921 0 N/A 12,018 0 N/A
3 Series 8,490 12,941 -34.4% 112,464 142,490 -21.1%
Z4 Roadster and
Coupe 81 1,029 -92.1% 5,879 10,097 -41.8%
5 Series 3,699 6,687 -44.7% 45,915 54,142 -15.2%
6 Series 568 901 -37.0% 6,533 9,033 -27.7%
7 Series 37 1,506 -97.5% 12,276 14,773 -16.9%
BMW passenger
cars 13,796 23,064 -40.2% 195,085 230,535 -15.4%
-------------- ------ ------ ----- ------- ------- -----
X3 960 2,194 -56.2% 17,622 28,058 -37.2%
X5 2,872 4,941 -41.9% 31,858 35,202 -9.5%
X6 432 0 N/A 4,548 0 N/A
BMW light trucks
(SAVs) 4,264 7,135 -40.2% 54,028 63,260 -14.6%
-------------- ----- ----- ----- ------ ------ -----
BMW brand 18,060 30,199 -40.2% 249,113 293,795 -15.2%
--------- ------ ------ ----- ------- ------- -----
Cooper /
S Hardtop 2,518 3,035 -17.0% 36,916 34,247 7.8%
Cooper /
S Convertible 78 527 -85.2% 4,880 7,798 -37.4%
Cooper /
S Clubman 970 0 N/A 12,281 0 N/A
MINI brand 3,566 3,562 0.1% 54,077 42,045 28.6%
--------- ------ ------ ----- ------- ------- -----
TOTAL BMW of
North America,
LLC 21,626 33,761 -35.9% 303,190 335,840 -9.7%
--------- ------ ------ ----- ------- ------- -----
Sales of BMW's Certified Pre-Owned (CPO) vehicles are up 23.4 percent, to 11,719 CPO vehicles versus 9,496 vehicles reported last December. In 2008, CPO sales are up 16.4 percent, to 104,500 over the 89,795 reported in 2007.
SOURCE BMW of North America, LLC
7-series in December?