The $96,000 Hyundai
01-21-09, 12:04 AM
#31
Lexus Champion
Whether or not I am willing to pay for a $90k Hyundai has nothing to do with the market demand in general.
Plus, asking this question is like going back in time 20 years and asking others if they would pay $70k for a Toyota made LS430.
As you can see, I've already stated that Hyundai should invest a more exclusive nameplate if it were to move upscale. If the final product lives up to expectations, then it's not going to be difficult for people to pay $90k for a more technically advanced, reliable, and bargain (in comparison) Korean competitor to the $120k+ uber S class and 7 series models.
Remember, time changes, so does the public's perception on a car's value. Back in the 1950s, Cadillac sold one of the most expensive mass production cars in the world. Owning an El Dorado convertible back then could make anyone feel like he's Elvis. 50 years later, things are no longer the same.
Jon
Plus, asking this question is like going back in time 20 years and asking others if they would pay $70k for a Toyota made LS430.
As you can see, I've already stated that Hyundai should invest a more exclusive nameplate if it were to move upscale. If the final product lives up to expectations, then it's not going to be difficult for people to pay $90k for a more technically advanced, reliable, and bargain (in comparison) Korean competitor to the $120k+ uber S class and 7 series models.
Remember, time changes, so does the public's perception on a car's value. Back in the 1950s, Cadillac sold one of the most expensive mass production cars in the world. Owning an El Dorado convertible back then could make anyone feel like he's Elvis. 50 years later, things are no longer the same.
Jon
01-21-09, 03:10 AM
#32
Hyundai's trying to move up to be somewhere between Toyota and Lexus.
They're newest cars aren't half bad anymore.
Also like Whoster said, cars in Korea are ridiculously expensive.
Lots of people want cars like the LS 460, S550, A8, 745 BUT they cost double what we pay.
On top of that, the gov taxes you more for owning a foreign car and body shops charge your accordingly.
So, instead of getting pwned, why not just drive a Hyundai and save yourself more than half?
They like big luxury vehicles like we do and they're willing to pay.
jeez when I was in Korea, the Equus was so shoddy (can't say the other word)
My gf's dad asked me half jokingly if I'd be willing to buy a LS 460, drive it around for a while and bring it to Korea for him. (He's so willing to compensate)
He was close to getting the A8 but his wife told him to support Hyundai or else they'll go bust lol
He ended up giving his 2 year old Equus to his brother and got himself another one.
Now that Hyundai's kicking everything up a notch, they're rolling out with a newer and better Equus.
After seeing the current Equus, they have nowhere else to go but up.
01-21-09, 10:21 AM
#33
Lexus Champion
Seems like a lot of people still think of Hyundai as the company that produced the crappy Excel. Like it or not, they've come a long way.
01-21-09, 02:48 PM
#34
Lexus Champion
That's very true.
While it's perfectly legitimate for Hyundai's moving up the ladder, it would not hurt for them to invest in a premium nameplate.
Back in the 80s, Toyota had the Cressida. And yet it chose to invest in the Lexus brand, which in my opinion was a very good move.
If Hyundai can keep the Kia brand (just like Toyota's Scion brand) and move upward with another nameplate to play with the big boys, the ultimate beneficiaries will be the consumers.
Jon
While it's perfectly legitimate for Hyundai's moving up the ladder, it would not hurt for them to invest in a premium nameplate.
Back in the 80s, Toyota had the Cressida. And yet it chose to invest in the Lexus brand, which in my opinion was a very good move.
If Hyundai can keep the Kia brand (just like Toyota's Scion brand) and move upward with another nameplate to play with the big boys, the ultimate beneficiaries will be the consumers.
Jon
They own Kia. They're plans for Kia is to stay and compete with the likes of Nissan and Honda.
Hyundai's trying to move up to be somewhere between Toyota and Lexus.
They're newest cars aren't half bad anymore.
Also like Whoster said, cars in Korea are ridiculously expensive.
Lots of people want cars like the LS 460, S550, A8, 745 BUT they cost double what we pay.
On top of that, the gov taxes you more for owning a foreign car and body shops charge your accordingly.
So, instead of getting pwned, why not just drive a Hyundai and save yourself more than half?
They like big luxury vehicles like we do and they're willing to pay.
jeez when I was in Korea, the Equus was so shoddy (can't say the other word)
My gf's dad asked me half jokingly if I'd be willing to buy a LS 460, drive it around for a while and bring it to Korea for him. (He's so willing to compensate)
He was close to getting the A8 but his wife told him to support Hyundai or else they'll go bust lol
He ended up giving his 2 year old Equus to his brother and got himself another one.
Now that Hyundai's kicking everything up a notch, they're rolling out with a newer and better Equus.
After seeing the current Equus, they have nowhere else to go but up.
Hyundai's trying to move up to be somewhere between Toyota and Lexus.
They're newest cars aren't half bad anymore.
Also like Whoster said, cars in Korea are ridiculously expensive.
Lots of people want cars like the LS 460, S550, A8, 745 BUT they cost double what we pay.
On top of that, the gov taxes you more for owning a foreign car and body shops charge your accordingly.
So, instead of getting pwned, why not just drive a Hyundai and save yourself more than half?
They like big luxury vehicles like we do and they're willing to pay.
jeez when I was in Korea, the Equus was so shoddy (can't say the other word)
My gf's dad asked me half jokingly if I'd be willing to buy a LS 460, drive it around for a while and bring it to Korea for him. (He's so willing to compensate)
He was close to getting the A8 but his wife told him to support Hyundai or else they'll go bust lol
He ended up giving his 2 year old Equus to his brother and got himself another one.
Now that Hyundai's kicking everything up a notch, they're rolling out with a newer and better Equus.
After seeing the current Equus, they have nowhere else to go but up.
01-24-09, 10:33 PM
#35
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Besides, the Equus was a JV w/ Mitsu and was designed by Mitsu, so maybe you should be harping on Mitsu (the Mitsu version is the Proudia).
While it's perfectly legitimate for Hyundai's moving up the ladder, it would not hurt for them to invest in a premium nameplate.
Back in the 80s, Toyota had the Cressida. And yet it chose to invest in the Lexus brand, which in my opinion was a very good move.
If Hyundai can keep the Kia brand (just like Toyota's Scion brand) and move upward with another nameplate to play with the big boys, the ultimate beneficiaries will be the consumers.
Back in the 80s, Toyota had the Cressida. And yet it chose to invest in the Lexus brand, which in my opinion was a very good move.
If Hyundai can keep the Kia brand (just like Toyota's Scion brand) and move upward with another nameplate to play with the big boys, the ultimate beneficiaries will be the consumers.
The current goal is for the Genesis to improve the image of the brand so that it is akin to that of Toyota and Honda (probably take 5-6 yrs).
Upon reaching that, Hyundai will likely launch a premium brand w/ enough models to support said nameplate.
01-25-09, 10:31 AM
#36
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Uhm, Hyundai has no plans to bring over the Equus to the US and the Equus is an established model in Korea.
Hyundai thought about a lux nameplate, but they wisely decided it wasn't the time - huge cost of establishing a new nameplate, not enough models to support nameplate, Hyundai not having the reputation yet to support a lux make, Hyundai wanting to make a profit on the Genesis and not sell at a loss like Lexus did w/ the LS, etc.
The current goal is for the Genesis to improve the image of the brand so that it is akin to that of Toyota and Honda (probably take 5-6 yrs).
Upon reaching that, Hyundai will likely launch a premium brand w/ enough models to support said nameplate.
Hyundai thought about a lux nameplate, but they wisely decided it wasn't the time - huge cost of establishing a new nameplate, not enough models to support nameplate, Hyundai not having the reputation yet to support a lux make, Hyundai wanting to make a profit on the Genesis and not sell at a loss like Lexus did w/ the LS, etc.
The current goal is for the Genesis to improve the image of the brand so that it is akin to that of Toyota and Honda (probably take 5-6 yrs).
Upon reaching that, Hyundai will likely launch a premium brand w/ enough models to support said nameplate.
Whether or not I am willing to pay for a $90k Hyundai has nothing to do with the market demand in general.
Plus, asking this question is like going back in time 20 years and asking others if they would pay $70k for a Toyota made LS430.
As you can see, I've already stated that Hyundai should invest a more exclusive nameplate if it were to move upscale. If the final product lives up to expectations, then it's not going to be difficult for people to pay $90k for a more technically advanced, reliable, and bargain (in comparison) Korean competitor to the $120k+ uber S class and 7 series models.
Remember, time changes, so does the public's perception on a car's value. Back in the 1950s, Cadillac sold one of the most expensive mass production cars in the world. Owning an El Dorado convertible back then could make anyone feel like he's Elvis. 50 years later, things are no longer the same.
Jon
Plus, asking this question is like going back in time 20 years and asking others if they would pay $70k for a Toyota made LS430.
As you can see, I've already stated that Hyundai should invest a more exclusive nameplate if it were to move upscale. If the final product lives up to expectations, then it's not going to be difficult for people to pay $90k for a more technically advanced, reliable, and bargain (in comparison) Korean competitor to the $120k+ uber S class and 7 series models.
Remember, time changes, so does the public's perception on a car's value. Back in the 1950s, Cadillac sold one of the most expensive mass production cars in the world. Owning an El Dorado convertible back then could make anyone feel like he's Elvis. 50 years later, things are no longer the same.
Jon
01-25-09, 11:01 AM
#38
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and also charging it close to 100k makes sense in korea.
driving korean car is more patriotic then driving MB or BMW and people still think you are filthy rich. and it's probably going to be a great car just like genesis, so as long as it doesn't look ugly it will sell like hotcakes.
driving korean car is more patriotic then driving MB or BMW and people still think you are filthy rich. and it's probably going to be a great car just like genesis, so as long as it doesn't look ugly it will sell like hotcakes.
01-25-09, 11:22 AM
#39
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I am positive Hyundai moving upmarket like VW moving upmarket won't do to well. I love the Genesis sedan, its fantastic but it only has a 20-25k sales goal its first year. Thats a drop in the bucket.
A new luxury brand today would require billions in costs and I doubt they want to spend that right now. WHo knows, it may eventually come to pass.
Its amazing how SERIOUS they are though. They are not 1/2 assing their new attempts. These are very competitive vehicles.
A new luxury brand today would require billions in costs and I doubt they want to spend that right now. WHo knows, it may eventually come to pass.
Its amazing how SERIOUS they are though. They are not 1/2 assing their new attempts. These are very competitive vehicles.
01-25-09, 03:24 PM
#40
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koreans will do everything in their power to be better than Japan. It's rooted in the landscape and history. they just hate losing to Japan. they are friends and foes. koreans love japan, but hate japan. very complicated and weird relationship between two countries. before it was all inferior complexity, but now the confidence is growing faster than ever. just 10-15 years ago, Japan was a mountain they thought they could never climb but it's little different now. right now, Koreans have if 'samsung can be better than sony' then 'korean cars can be better than japanese cars' mentality. everything is about how they measure up against Japan in almost anything technology related.
01-26-09, 02:54 AM
#41
01-26-09, 10:21 AM
#43
