2010 Hyundai Genesis V6 Twin Turbo? Any Ideas?
#46
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#47
W/ the current LS430, one can see some styling cues from the 7 Series.
Besides, there are enough choices in the market today where one can get reliability AND the things that enthusiasts enjoy.
This talk of "passion" in building cars is pure marketing lingo. Unless you are actually part of the development team, as a consumer you wont know what goes on behind the doors of these companies. You say certain companies have a passion of building cars, like it is some kind of art. It's the job of the marketers to make people want the car by injecting the catch phrases like "passion", "state of the art", "technology", "perfection" in your subconscious. It's an elaborate scheme of bringing out an emotional connection to a brand. This is what you typically see in "automotive fans".
At the end of the day, it is a business, a car business. Shareholders, profits, quarters, dividends all make the bottom line. They would not be building cars, if they did'nt make money. Simple as that.
At the end of the day, it is a business, a car business. Shareholders, profits, quarters, dividends all make the bottom line. They would not be building cars, if they did'nt make money. Simple as that.
And how do you know that Hyundai didn't do this?
(If you knew anything that went into developing the Genesis, they did).
it doesnt matter what your badge is. people can see, especially people like us on forums, where thought was put in. like how mizuno never gave in to say this is good enough. or toyota when creating not just a new brand or new car, but a new way to build them, to service them, and to sell them.
Hyundai is only one of 4 auto makers to design and build in-house their own 6 spd auto tranny - the others are Toyota and GM/Ford thru a joint-venture.
The Hyundai 6 spd tranny reportedly has a no. of advancements (and Hyundai has an 8 spd tranny in the works).
http://jalopnik.com/5116412/hyundais...ts-azera-first
the genesis could be a nice car, but the way hyundai treats it is same as they would the santa fe or elantra. like their azera commercials trumpetingmore interior room than a bmw 7 series! thats not why the 7 series sells. call it marketing if you want, but it matters. luxury cars arent (or shouldnt) be built with cost in mind. thats what commodity cars are for. and thats the appeal of luxury. they are built with you in mind. your wants. your needs. not just a box with wheels taking you to places for as little as possible.
And Hyundai is hardly the only auto manufacturer to make comparisons w/ the lux makes (it's called smart marketing).
Ford Edge commercials -
http://www.youtube.com/watch?v=0QNNdb3O2WE
http://www.youtube.com/watch?v=nbN0aaI87M8
Last edited by YEH; 02-06-09 at 11:07 PM.
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