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Dealer: GM is killing Saturn, after we helped save GM

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Old 01-27-09, 05:07 PM
  #31  
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Originally Posted by I8ABMR
Gm has been screwing its customers for decades. Why is it surprising that its trying to screw some of its dealers
The screwing of GM dealerships as closures become more and more frequent has just begun. Contractual obligations vary by state and will be short-changed by GM which has very little money to fund them anyway. This is only the beginning.
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Old 01-27-09, 05:33 PM
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Originally Posted by mmarshall
No, I haven't been to SoCal in recent years, and I take it you have not been to the D.C. area either.

Neither of our two regions, though, with their huge affluence and huge number of new cars sold, is really representative of the country as a whole. Southern California is by far the biggest market for luxury vehicles.

I'm not surprised though, that you tend to see so many Rolls, Bentleys, and Ferraris there......those brands tend to be concentrated in the Hollywood-Beverly Hills area, for obvious reasons. Here, you don't see as many exotics....but BMW, Lexus, Infiniti, Audi, Acura, and Mercedes, are all extremely popular here. The warm, sunny weather in SoCal is also more conducive to keeping a nice car than in this area.
The country as a whole doesnt matter when your talking about sales of a luxury car brand. What matters is their sales in the target market area.

BMW and Benz cream Cadillac in sales. Even lexus which is less popular then b/b still sell more then cadilliac and so does audi which isnt nearly as popular as lexus. And whats sad is i see more acuras then cadillac.

Put simply, cadillac doesn't appeal to the luxury car market.
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Old 01-27-09, 06:34 PM
  #33  
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I agree that it's a stretch to consider Caddy a true luxury brand these days. But in sheer numbers, they sell a lot of cars with a much more limited lineup than the big brands. For example in '08 Caddy = 161K sold and Audi = 82K. The full lineup of MB and BMW sold 225K and 249K.
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Old 01-27-09, 07:25 PM
  #34  
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I remember the very day they released Saturn. I was watching the news with my parents (I still don't know why... I was never home). GM was so proud of Saturn and they were showing off the dent proof car and all the safety features, and blah blah...... I remember all the GM reps glowing about the car and it had awesome resale to begin with.

Saturn actually did have a glory day at one time. Nice resale for an american car, good image, etc....... and GM boasting about their new line like a proud poppa.

Such a change........
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Old 01-27-09, 07:33 PM
  #35  
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Originally Posted by O. L. T.
I remember the very day they released Saturn. I was watching the news with my parents (I still don't know why... I was never home). GM was so proud of Saturn and they were showing off the dent proof car and all the safety features, and blah blah...... I remember all the GM reps glowing about the car and it had awesome resale to begin with.

Saturn actually did have a glory day at one time. Nice resale for an american car, good image, etc....... and GM boasting about their new line like a proud poppa.

Such a change........
Back then, in the 90s, one of the favorite auto-show (and dealer showroom) stunts for Saturn reps was to take a baseball bat and beat on the side of the cars to show how dent-resistant the side plastic panels were (I was invited to try it myself). Roof, hood, and trunk (except for the station wagon lid), however, were conventional sheet steel.
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Old 01-27-09, 07:33 PM
  #36  
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Originally Posted by LexBob2
I agree that it's a stretch to consider Caddy a true luxury brand these days. But in sheer numbers, they sell a lot of cars with a much more limited lineup than the big brands. For example in '08 Caddy = 161K sold and Audi = 82K. The full lineup of MB and BMW sold 225K and 249K.
What do they lack to make them NOT a luxury brand?

Luxury is of substance and material, not what brand is the coolest at whatever given time.
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Old 01-27-09, 08:05 PM
  #37  
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Originally Posted by Ryeno
What comeback? The only caddy you even see on the road is the escalades and even that is rare compared to the number or rxs or x5s out there.

CTS a big seller? is that a joke? I remember when i used to live in detroit everyone wanted a caddy but how many actually had them? (like none, everyone was in a cheep pontiac) How many CTS's did i see? All the CTSs i saw in a month would be less then the number of 5 series bmws i see in a day here.

I mean look at the image of caddy. Like who buys them? People who love american and wont drive imports.I would say more about their image but apparently i am censored. I've never seen a person be like wow this caddy is soo much better then an s-class benz. The truth is the saying Cadillac of xxx doesnt exist anymore. And the lack of a caddy dealership in newport really says it all.

To put it simply Cadillac image is basically trashed. Now what is buicks image? That oldman, grandpa car. Well guess what has the exact same image? A mercades benz e or s class and a lexus ls. If you want gm to compete with the big names in luxury, they need a brand that they can actually sell to wealthy business people. And Cadillac isnt that brand, atleast not anymore.
Here we go....I guess I have to post sales numbers again...

2008 totals...

1. Lexus - 260,087
2. BMW - 249,113
3. Mercedes-Benz - 225,128
4. Cadillac - 161,159
5. Acura - 144,504
6. Infiniti - 112,989
7. Lincoln - 107,295
8. Audi - 87,760
9. Volvo - 73,102
10. Saab - 21,368

So yeah, Cadillac doesn't sell that much.

Oh, and btw, the CTS sells twice as much as the Escalade does.

And the CTS sells a lot more than the 5-series that you see so much of.

Entry-Level sales comparison...(December '08)

1. 3 - 8,490
2. C - 6,090
3. ES - 5,236
4. G - 4,982
5. A4/5 - 4,511
6. CTS - 4,396
7. TL - 3,607
8. IS - 3,539
9. MKZ - 2,089
10. 9-3 - 684
11. S60 - 266

Doesn't look too bad to me (especially considering the 3, C, A4/5 come in a million variations).

Last edited by -J-P-L-; 01-27-09 at 08:09 PM.
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Old 01-27-09, 08:27 PM
  #38  
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Originally Posted by JLSC4
Here we go....I guess I have to post sales numbers again...

2008 totals...

1. Lexus - 260,087
2. BMW - 249,113
3. Mercedes-Benz - 225,128
4. Cadillac - 161,159
5. Acura - 144,504
6. Infiniti - 112,989
7. Lincoln - 107,295
8. Audi - 87,760
9. Volvo - 73,102
10. Saab - 21,368

So yeah, Cadillac doesn't sell that much.

Oh, and btw, the CTS sells twice as much as the Escalade does.

And the CTS sells a lot more than the 5-series that you see so much of.

Entry-Level sales comparison...(December '08)

1. 3 - 8,490
2. C - 6,090
3. ES - 5,236
4. G - 4,982
5. A4/5 - 4,511
6. CTS - 4,396
7. TL - 3,607
8. IS - 3,539
9. MKZ - 2,089
10. 9-3 - 684
11. S60 - 266

Doesn't look too bad to me (especially considering the 3, C, A4/5 come in a million variations).
Thanks, J.P. I was just getting ready to hunt up the official figures myself to prove that Cadillac sales are better than that of many other luxury-car nameplates. Now I won't have to.
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Old 01-27-09, 08:53 PM
  #39  
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I cant believe that infiniti sell less than half the cars that Lexus does
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Old 01-27-09, 09:37 PM
  #40  
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Originally Posted by I8ABMR
I cant believe that infiniti sell less than half the cars that Lexus does
Doesn't surprise me at all, not nearly the depth of products like Lexus. Similar to Toyota outselling Nissan for good reason.
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Old 01-27-09, 09:41 PM
  #41  
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Originally Posted by LexBob2
I agree that it's a stretch to consider Caddy a true luxury brand these days. But in sheer numbers, they sell a lot of cars with a much more limited lineup than the big brands. For example in '08 Caddy = 161K sold and Audi = 82K. The full lineup of MB and BMW sold 225K and 249K.
There's a lot of low profit fleet/rental sales in the Caddy numbers, and Audi, BMW, MB don't do much volume there. That partially explains big differences in bottom line profits too.
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Old 01-27-09, 09:44 PM
  #42  
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Originally Posted by J.P.
What do they lack to make them NOT a luxury brand?

Luxury is of substance and material, not what brand is the coolest at whatever given time.
Exactly and other than the CTS, most of the western world doesn't consider Cadillac to be much of luxury brand either. Most Cadillacs are oversized, and dated as well as not being cool, not a good combo.
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Old 01-27-09, 09:50 PM
  #43  
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Originally Posted by JLSC4
Here we go....I guess I have to post sales numbers again...

2008 totals...

1. Lexus - 260,087
2. BMW - 249,113
3. Mercedes-Benz - 225,128
4. Cadillac - 161,159
5. Acura - 144,504
6. Infiniti - 112,989
7. Lincoln - 107,295
8. Audi - 87,760
9. Volvo - 73,102
10. Saab - 21,368

So yeah, Cadillac doesn't sell that much.

Oh, and btw, the CTS sells twice as much as the Escalade does.

And the CTS sells a lot more than the 5-series that you see so much of.

Entry-Level sales comparison...(December '08)

1. 3 - 8,490
2. C - 6,090
3. ES - 5,236
4. G - 4,982
5. A4/5 - 4,511
6. CTS - 4,396
7. TL - 3,607
8. IS - 3,539
9. MKZ - 2,089
10. 9-3 - 684
11. S60 - 266

Doesn't look too bad to me (especially considering the 3, C, A4/5 come in a million variations).
Uhhhh the 5 series being much more expensive is not in the same class, it SHOULD sell less than the CTS. It still sells very well.
2008 CTS-58,774
2007-57,029

2008 5 Series- 45,915
2007- 54,142

As for what you see, more affluent areas will have more 5 series than the CTS. So he CAN see more 5's based on where he is.
 
Old 01-27-09, 09:51 PM
  #44  
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Originally Posted by IS-SV
Exactly and other than the CTS, most of the western world doesn't consider Cadillac to be much of luxury brand either. Most Cadillacs are oversized, and dated as well as not being cool, not a good combo.
Caddy is a luxury brand, can't argue with that. They have the basics, V-8s, RWD, real wood and continue to get better.
 
Old 01-27-09, 09:58 PM
  #45  
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Originally Posted by 1SICKLEX
Caddy is a luxury brand, can't argue with that. They have the basics, V-8s, RWD, real wood and continue to get better.
Agreed, but a lot of so-so products in the mix, but the pending restructuring of GM might cull that junk out. So overall not a highly regarded luxury brand in the western world.

Certainly in the US, but only with the CTS worldwide, at best.
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