pagemaster

The Toyota Tundra will be prominently featured in a 30-second spot called "Killer Heat," set to bow this Sunday during the Super Bowl Halftime Show. The ad will demonstrate the truck's capabilities by situating it in an against-all-odds scenario that should satisfy the die-hard action fans. "Killer Heat" will make its debut in tandem with "Faces" Toyota's ad for its brand-new Venza.



"Killer Heat" is a part of the Tundra's ongoing ad campaign that began with two actual demonstration spots in the 2007 Super Bowl, called "See Saw" and "Ramp." The Tundra campaign is inspired by insights from Tundra owners who depend on their trucks on a daily basis. A making-of video for "Killer Heat" will be available on www.howstuffworks.com and www.youtube.com/user/ToyotaUSA following its premiere.

Saatchi LA handled the "Killer Heat" ad, while Burrell Communications handled


I wonder if the Tundra will be the super charged TRD model? I also wonder why no RX or HS

darkdream

maybe they don't think they need to advertise it? Aren't tundra sales way below the projected?

pagemaster

I am just suprised that there is no Lexus. I think last year Toyota had a Hybrid ad. Seeing that the Prius, Rx and HS are all hybrid...Toyota chose to go with Tundra of all vehicles.

The Venza will appear first half while the Tundra is a half time ad.

LexFather

Not sure but to be honest I don't remember too many Lexus Super Bowl ads. The RX and HS will sell themsevles. The Venza is a tougher sell.

mmarshall

Considering what Super Bowl ads COST (over a million dollars a minute...two or three million in some cases), I'd have to agree it's a tough sell. But, still, anyone with an ounce of automotive sense, though, will see that the AWD Venza is the first true Toyota competitor to the popular Subaru Outback series, though the AWD Toyota Matrix/Pontiac Vibe has been good competition to the Subaru Impreza Sportwagon for years.

CDNROCKIES

Actually, the pricing this year for the ads was $2.4M to $3M per 30 seconds. So I do agree with you, tough sell at those prices....and not worth it.

pagemaster

Wow. Wow. Wow.

What a kick a$$ Toyota commercial.

Tundra killer heat.

Excellent job Toyota

http://news.pickuptrucks.com/2009/02...r-heat-ad.html

pagemaster

Sadly the Venza ad was a dud. I saw the the Venza limited or high end version and the Venza should of been a Lexus. But oh well, its too late to go back.

http://blog.nola.com/davewalker/2009...wl_commer.html

I8ABMR

VENZA !!!!! what a beautiful crossover ( or whatever you want to call it.) I am amzed that you an make a grocery getter look this good

mmarshall

The Venza (and other vehicles like it) are good for a lot more than just grocery-shopping, particularly when the snow hits. I know.....I own an Outback myself.

mmarshall

Thanks. I knew Super Bowl ads were expensive, but I didn't know they had gotten THAT outlandish. That's about the rate that Congress is spending on bailouts....2-3M in 30 seconds.

leedogg

Saw a venza on the road the other day, it looked pretty damn good.

MPLexus301

iTrader: (3)

I thought these ads were both rather dull to be honest.

The Venza ad was pretty generic and didn't show enough of the car IMO.

The Tundra ad...wtf? They created a metal layered cage, lit it on fire, and truck drove up it towing a trailer?

Ok?

What relevance does this have for anyone looking to buy this rig? The commercials last year were a lot more effective with demonstrations of braking, towing, and acceleration. Last night's was just more of a stunt for no real reason IMO.

Allen K

iTrader: (4)

I saw a bronze Venza the other day and I liked it. The commercial left much to be desired though.

IS-SV

The Venza looks better than the RX and attracted more attention at the 2 car shows here in the bay area.