Funny Audi superbowl commercial
02-01-09, 11:07 PM
#31
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Agreed with your analysis...while they do compete with each other on certain levels, it takes two to tango and turning this into an ad vs. ad war may end up being more about stunts than about the cars. The Audi commercials are interesting...just like the Olympics one where they put in a nice-looking C-Class and swapped it out for an S5 at the end. Another point that was made on another forum, if you're going for conquest sales from the lead makes (BMW/Lexus/Mercedes) it might not help to insult their drivers. Hmmm...
02-02-09, 01:55 AM
#32
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What is the source? Assuming that such source is trustworthy, part of that brand awareness clearly stems from the high profile marketing campaigns such as this one, as well as many blatant in-movie appearances i.e. Transporter and Iron Man. The caveat is that awareness does not necessarily translate to sales. The avg. consumer may recognize the R8 because of Iron Man + commercials, but it doesn't mean that he would visit an Audi dealership the next time he's looking for a sedan. Marketing is so tricky.. sometimes it's hard to foresee whether a certain direction would pan out.
02-02-09, 02:05 AM
#33
Would consider buying (2008):
Audi 52%
Lexus 68%
Clearly the ads will help make the brand awareness and consideration numbers go up.
Last edited by encore888; 02-02-09 at 02:10 AM.
02-02-09, 03:23 AM
#34
02-02-09, 06:18 AM
#35
Pole Position
02-02-09, 06:42 AM
#36
Of course there will be a certain sort of reciprocity between the two, it makes perfect sense when both companies are the largest in the group. There is a complete difference in the ownership structure, however. Audi AG is a wholly-owned (99.7%) subsidiary of the Volkswagen Group. The Japanese entrants are simply a divisional difference.
It is an entirely cheap shot to even try and argue that Audi somehow a just a badge effort. They designed their own engines, Volkswagen designs their own, they share some. The 1.8T is an Audi engine. Ditto on the 2.8L engine. The DSG is a joint development, the 2.0T is largely an Audi design. The VR6 range is VW designed, ditto with the "W" engines. Audi has vastly different schemes for interior controls (say what you will about the column stalks) of the infotainment and hvac systems. For example, there is no real car between VW/Audi that is comparable like a Camry/ES, Accord/TL, etc. Those platforms are basically carryovers, with different sheet metal and tweaked interiors, yet the fundamentals remain the same. The closest I can envision is the Q7, which is a fair shot to make, yet the Touareg was co-designed with Porsche. Perhaps the 98-05 Passat and 96-01 A4? Yet the Passat is an altered structure spaceframe, longer, entirely different interior/exterior dimensions. You could argue they share the same excellent and costly 4-link front suspension (grossly superior to anything on the accord/camry/es/tl at the time, no torque steer), yet the B5 platform was an Audi effort! The Accord wasn't based off the TL, the other way around! You see where I'm getting at? It doesn't really add up like it does with Lexus and Toyota vehicles. There's nothing wrong with that per say, it works well for them, but it is not nearly the same between VW and Audi. And why would it be, they are separate entities.
It is an entirely cheap shot to even try and argue that Audi somehow a just a badge effort. They designed their own engines, Volkswagen designs their own, they share some. The 1.8T is an Audi engine. Ditto on the 2.8L engine. The DSG is a joint development, the 2.0T is largely an Audi design. The VR6 range is VW designed, ditto with the "W" engines. Audi has vastly different schemes for interior controls (say what you will about the column stalks) of the infotainment and hvac systems. For example, there is no real car between VW/Audi that is comparable like a Camry/ES, Accord/TL, etc. Those platforms are basically carryovers, with different sheet metal and tweaked interiors, yet the fundamentals remain the same. The closest I can envision is the Q7, which is a fair shot to make, yet the Touareg was co-designed with Porsche. Perhaps the 98-05 Passat and 96-01 A4? Yet the Passat is an altered structure spaceframe, longer, entirely different interior/exterior dimensions. You could argue they share the same excellent and costly 4-link front suspension (grossly superior to anything on the accord/camry/es/tl at the time, no torque steer), yet the B5 platform was an Audi effort! The Accord wasn't based off the TL, the other way around! You see where I'm getting at? It doesn't really add up like it does with Lexus and Toyota vehicles. There's nothing wrong with that per say, it works well for them, but it is not nearly the same between VW and Audi. And why would it be, they are separate entities.
02-02-09, 09:31 AM
#37
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What was even funnier is after the ad, you see and hear "lease a new Acura TL for $399 a month". Its clear they are not selling and in only 4 months have to revert to cheap leases to get people to buy it.
02-02-09, 09:32 AM
#38
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I think a lot of it has to do with the fact that Audis and VWs LOOK so much alike. To the normal person (not enthusiasts like you and me) they wouldn't be able to tell that underneath the sheet metal they have very different cars. It's mainly in the fact they have that split grille with the bumper running through the middle. And even though VW and Audi are separate brands within the same umbrella AG doesn't mean that's different from Toyota Lexus. Think of it this way, Ford Motor Company is the umbrella AG with several companies within some of which have been buyouts (Jag, RR, Volvo). Jaguar and RR (before they were sold off) were companies on their own right but they were owned by Ford. They still shared engines and drivetrains and even chassis. So try not to think that VW and Audi are parent/child companies but more of siblings, same with Toyota and Lexus, the parent company is the holding AG (which don't produce products: GM, FoMoCo, ToMoCo, VWAG, etc.)
Again, Audi has the A3 and A2 and will build micro cars. Lexus does NOT compete is those sub entry level/economy segments. Audi does.
02-02-09, 10:20 AM
#39
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Did either of you two bother reading my post? I clearly stated why I stand with the position I do. I'd like to see some thing substantive beyond broad generalized statments like "they all look alike, they all use the same engine", which is just not true.
Please prove me wrong.
Please prove me wrong.
02-02-09, 10:40 AM
#40
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Did either of you two bother reading my post? I clearly stated why I stand with the position I do. I'd like to see some thing substantive beyond broad generalized statments like "they all look alike, they all use the same engine", which is just not true.
Please prove me wrong.
Please prove me wrong.
I wasn't going to go there but for some odd reason you think VW/Audi are seperate and Lexus/Toyota are together.
So get this through your skull and I DIDN'T want to bring it up.
VW/Seat/Skoda/Audi SHARE TONS OF PARTS.
Yes, add SEAT and SKODA to the mix.
Again, its NOT a bad thing. Stop acting like VW/Audi are not comparable in parts sharing to Toyota/Lexus.
Do you know one of the main reasons Porsche bought VW? So they can SHARE PARTS and DEVELOPMENT costs.
02-02-09, 01:28 PM
#41
Did either of you two bother reading my post? I clearly stated why I stand with the position I do. I'd like to see some thing substantive beyond broad generalized statments like "they all look alike, they all use the same engine", which is just not true.
Please prove me wrong.
Please prove me wrong.
I said that Toyota and Lexus are just the same as VW and Audi. Neither are a parent/child relationship. They're siblings within the respective companies so they share common things. So neither are "upscale" versions of the other. They're both just as independent from their sibling counterparts.
02-02-09, 02:36 PM
#42
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I ask you the same question. If anyting, Audi/VW shares more than ever. Tourag/Cayenne/Q7 is another example. Q5/Tiguan is another example. Get over it, its not a bad thing, for companies to survive, they MUST share parts. Audis are not bespoke, cut the crap. Hell even Lambo now uses Audi parts and thats peeved some loyal Lambo fans. They are better than ever but they have lost that speacialness for mass production to SURVIVE.
I wasn't going to go there but for some odd reason you think VW/Audi are seperate and Lexus/Toyota are together.
So get this through your skull and I DIDN'T want to bring it up.
VW/Seat/Skoda/Audi SHARE TONS OF PARTS.
Yes, add SEAT and SKODA to the mix.
Again, its NOT a bad thing. Stop acting like VW/Audi are not comparable in parts sharing to Toyota/Lexus.
Do you know one of the main reasons Porsche bought VW? So they can SHARE PARTS and DEVELOPMENT costs.
I wasn't going to go there but for some odd reason you think VW/Audi are seperate and Lexus/Toyota are together.
So get this through your skull and I DIDN'T want to bring it up.
VW/Seat/Skoda/Audi SHARE TONS OF PARTS.
Yes, add SEAT and SKODA to the mix.
Again, its NOT a bad thing. Stop acting like VW/Audi are not comparable in parts sharing to Toyota/Lexus.
Do you know one of the main reasons Porsche bought VW? So they can SHARE PARTS and DEVELOPMENT costs.
02-03-09, 06:16 AM
#44
Racer
Please post what car Lexus produce that puts them in a different class?
On another note, I think it was a well thought out commercial.
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