Scion will add 4th vehicle
02-02-09, 08:47 AM
#1
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Scion will add 4th vehicle
Scion will add 4th vehicle
http://www.autoweek.com/article/2009...NEWS/902029997
DETROIT — Scion plans to expand its model line from three vehicles to four.
Also, Scion Vice President Jack Hollis said: "Within the next two years, we will have a replacement tC" coupe.
The tC coupe will be nearly 7 years old when the redesign arrives, but such a long life cycle will not be the norm for Scion in the next decade.
"It will be different for each model," Hollis said at the Detroit auto show in January. "There are some that are going to be short. There are going to be three- to four-year life cycles. There are going to be some four to five, maybe five to six."
The Scion xA was sold for 30 months, then dropped.
"What we are looking at is: How can we add something fresh to the marketplace every year?" Hollis said.
He said Scion will have its fourth model in place in two to three years. Today it offers three models: the five-door xB hatchback, five-door xD and the tC coupe. Last year Scion sold 113,904 vehicles in the United States, down 12.5 percent from 2007.
"We think there are a lot of opportunities for a [second] coupe," Hollis said. "We think there is room for a bigger sedan and smaller vehicles. We think there is even a possibility for a truck-based vehicle with an open bed."
At the New York auto show last year, Scion unveiled the Hako Coupe concept, which shows the styling direction Scion could take if a coupe is the fourth model.
"There are not a lot of coupe entries," Hollis said. But, he said, the tC shows "how people are attracted to a good-value coupe."
Also, Scion Vice President Jack Hollis said: "Within the next two years, we will have a replacement tC" coupe.
The tC coupe will be nearly 7 years old when the redesign arrives, but such a long life cycle will not be the norm for Scion in the next decade.
"It will be different for each model," Hollis said at the Detroit auto show in January. "There are some that are going to be short. There are going to be three- to four-year life cycles. There are going to be some four to five, maybe five to six."
The Scion xA was sold for 30 months, then dropped.
"What we are looking at is: How can we add something fresh to the marketplace every year?" Hollis said.
He said Scion will have its fourth model in place in two to three years. Today it offers three models: the five-door xB hatchback, five-door xD and the tC coupe. Last year Scion sold 113,904 vehicles in the United States, down 12.5 percent from 2007.
"We think there are a lot of opportunities for a [second] coupe," Hollis said. "We think there is room for a bigger sedan and smaller vehicles. We think there is even a possibility for a truck-based vehicle with an open bed."
At the New York auto show last year, Scion unveiled the Hako Coupe concept, which shows the styling direction Scion could take if a coupe is the fourth model.
"There are not a lot of coupe entries," Hollis said. But, he said, the tC shows "how people are attracted to a good-value coupe."
02-02-09, 11:00 AM
#4
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I predicted they would fail out the gate but I was wrong there. seems they are failing after a few years. The brand really leaves me scratching my head. They need more product and fresh ideas. The tC is great I think it still looks fresh. The other vehicles worry me some.
The Nissan Cube is coming too and I like that.
The Nissan Cube is coming too and I like that.
02-02-09, 01:51 PM
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The xB and xD are still selling well, the only model that's failing is the Scion tC which urgently needs replacement. And the xD has to compete with the Yaris. The old xA only had to compete with the Echo which was a piece of junk.
Toyota already brought out the new Avensis in Europe, hurry up already. A 7yr life cycle is way too long.
Toyota already brought out the new Avensis in Europe, hurry up already. A 7yr life cycle is way too long.
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02-02-09, 02:00 PM
#8
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XB's continue to sell well here. I bought a fist gen XB for a family member in 2003 and it still runs perfectly at 64K miles. Scion overall (despite recent sales declines which are common lately) has been successful for Toyota with minimal investment. And Scion buyers can be enticed to buy Toyota products as they move up the income scale.
02-02-09, 02:21 PM
#9
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XB's continue to sell well here. I bought a fist gen XB for a family member in 2003 and it still runs perfectly at 64K miles. Scion overall (despite recent sales declines which are common lately) has been successful for Toyota with minimal investment. And Scion buyers can be enticed to buy Toyota products as they move up the income scale.
02-02-09, 02:38 PM
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scion xB sales
scion tC sales:
The Scion xB is still a strong seller.
It's only the tC which saw a massive sales decline. Which isn't surprising for a coupe. I hope at least Toyota updates the Scion tC with the new AR motor and a 6spd auto. That would significantly raise power and fuel economy.
Code:
2002 n/a 2003 6,936 2004 47,013 2005 54,037 2006 61,306 2007 45,834 2008 45,220
Code:
2003 n/a 2004 28,062 2005 74,415 2006 79,125 2007 63,852 2008 40,980
It's only the tC which saw a massive sales decline. Which isn't surprising for a coupe. I hope at least Toyota updates the Scion tC with the new AR motor and a 6spd auto. That would significantly raise power and fuel economy.
02-02-09, 05:21 PM
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02-02-09, 06:44 PM
#13
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I quite like the XD, a lot more than the xA actually.
and the moniker xA was dropped to continue the whole "we're hip and don't do repeats" but kept the xB name cuz it was so successful..
and the moniker xA was dropped to continue the whole "we're hip and don't do repeats" but kept the xB name cuz it was so successful..
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