Saturn as an automotive Costco?
#1
Saturn as an automotive Costco?
Thank you for calling the General Motors emergency hotline, please hold while we sort out what the heck to do with you...
Saturn dealers are being asked by GM to hold on and not do anything drastic for 60 days while the automaker figures out its next move. There are several options possible, some more feasible than others. The one that's gotten the most attention recently is spinning off Saturn into an independent business, which has everyone intrigued. GM could even remain a supplier to Saturn if it cuts the right deal, as an independent Saturn would be purchasing products from other sources.
Some dealers think the brand could turn into a sort of automotive Costco, sourcing product from all over the place and putting the house brand on the grille. Perhaps the most likely scenario is GM steering its Saturn unit into bankruptcy, and hurrying the process along before the current product ages out in 2012. It's certainly a thorny little chestnut for GM to crack, and for now, Saturn dealers are being asked to refrain from doing anything like closing, or rolling another brand into their showrooms for at least 60 days.
ffpower says: Well, at least they aren't turning Saturn into an automotive Wal-Mart...
#2
Guest
Posts: n/a
As much as I hate to see it go, it will and they need to. If they can't sell this new fantastic lineup of Saturns, they won't be able to sell it anywhere.
The problem is perception and image and Saturn HAS NONE. They used to and they killed it.
I can't think of one person I know that has ever mentioned a Saturn in casual conversation, car nuts and non car nuts. Its like the brand doesn't exist.
Shame.
The problem is perception and image and Saturn HAS NONE. They used to and they killed it.
I can't think of one person I know that has ever mentioned a Saturn in casual conversation, car nuts and non car nuts. Its like the brand doesn't exist.
Shame.
#3
Lexus Fanatic
I agree. I know of only 1 person/couple today that still owns an Saturn (purchased almost 10 years ago) but their most recent car purchase was a ES3xx.
#4
Super Moderator
I remember when I was working in fleet purchases as part of my strategic planning position when I first got down to Mexico and I asked GM if Saturn was coming there and they said it just wouldn't appeal given its price (this before they started sourcing European Opels).
#7
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#8
Lexus Fanatic
IMHO, I'm not seeing a fabulous lineup at Saturn, but I will agree it's much improved.
But regardless of how we perceive it, none of us our buying Saturns and very few others are buying Saturns either.
________________Jan 09____Jan 08____% Change
Saturn Total_________6,172____15,359____-59.8
Saturn Car Total______2,356____6,184_____-61.9
Saturn Truck Total____3,816____9,175_____-58.4
_________________Jan 09____Jan 08____% Change
Astra_______________824________215____ 268.5
Aura______________1,338_______5,308_____-74.8
ION__________________0________175_____xxxxxx
Sky________________194_________486_____-60.1
_________________Jan 09____Jan 08____% Change
Outlook_____________944______1,941_____-51.4
Relay_________________1_________42_____-97.6
VUE_______________2,871______7,192 ____-60.1
But regardless of how we perceive it, none of us our buying Saturns and very few others are buying Saturns either.
________________Jan 09____Jan 08____% Change
Saturn Total_________6,172____15,359____-59.8
Saturn Car Total______2,356____6,184_____-61.9
Saturn Truck Total____3,816____9,175_____-58.4
_________________Jan 09____Jan 08____% Change
Astra_______________824________215____ 268.5
Aura______________1,338_______5,308_____-74.8
ION__________________0________175_____xxxxxx
Sky________________194_________486_____-60.1
_________________Jan 09____Jan 08____% Change
Outlook_____________944______1,941_____-51.4
Relay_________________1_________42_____-97.6
VUE_______________2,871______7,192 ____-60.1
Last edited by IS-SV; 02-24-09 at 03:31 PM. Reason: stats - Jan.
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