The New 2010 Lexus RX Spots Features a New Voice
03-19-09, 09:07 PM
#16
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The ad talking about how the top-of-the-line Lancer outperforms the IS-F at less than half the price doesn't hurt, either. I even liked the snarky taunt asking how, in today's economy, anyone can justify paying more to get less.
03-19-09, 10:37 PM
#18
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And Lexus let him go, so now all the positive brand equity he brought could have just disappeared. Instead, Mitsubishi is turning it to their advantage.
03-20-09, 06:50 AM
#21
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Actually his voice was stale and synonymous by a stale product line. His voice was good back in the past. It is good Lexus is taking a new direction.
There is absolutely no advantage here. When the decision came down to let him go or keep him. I am sure the marketing guys thought about a non competition buy out. His voice is stale.
There is absolutely no advantage here. When the decision came down to let him go or keep him. I am sure the marketing guys thought about a non competition buy out. His voice is stale.
All I know is that my office has a radio playing in the background and usually I tune it out. As soon as I heard "that voice" my brain started paying attention because I thought it was a new Lexus ad. And the punch line was very effective--when he said "Mitsubishi" it REALLY got my attention because I didn't know all this about Lexus having a new voice.
Will I go trade in my GS on a new Evo? No. But that voice is as much a part of Lexus marketing as their signature typeface. One could argue that the typeface is stale and needs updating, too, but there's 20 years of brand consciousness burned into a desirable segment of the marketplace when they see that font or hear that voice.
03-20-09, 08:08 AM
#22
Brilliant marketing by Mitsubishi, really. Sloyan's voice is Lexus--it's distinctive and has been around so long that they are synonymous. And Lexus let him go, so now all the positive brand equity he brought could have just disappeared. Instead, Mitsubishi is turning it to their advantage.
The ad talking about how the top-of-the-line Lancer outperforms the IS-F at less than half the price doesn't hurt, either. I even liked the snarky taunt asking how, in today's economy, anyone can justify paying more to get less.
The ad talking about how the top-of-the-line Lancer outperforms the IS-F at less than half the price doesn't hurt, either. I even liked the snarky taunt asking how, in today's economy, anyone can justify paying more to get less.
03-23-09, 07:44 AM
#23
Lexus Champion
Brilliant marketing by Mitsubishi, really. Sloyan's voice is Lexus--it's distinctive and has been around so long that they are synonymous. And Lexus let him go, so now all the positive brand equity he brought could have just disappeared. Instead, Mitsubishi is turning it to their advantage.
The ad talking about how the top-of-the-line Lancer outperforms the IS-F at less than half the price doesn't hurt, either. I even liked the snarky taunt asking how, in today's economy, anyone can justify paying more to get less.
The ad talking about how the top-of-the-line Lancer outperforms the IS-F at less than half the price doesn't hurt, either. I even liked the snarky taunt asking how, in today's economy, anyone can justify paying more to get less.
04-22-09, 08:11 AM
#25
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Here's the Mitsubishi "FUN" radio ad:
http://www.youtube.com/watch?v=oyf_EGgzYvo
Talk about bitter.
"For the past 20 years, people have been obsessed with the pursuit of overpriced luxury cars...thank god those days are over. Finally I can loosen my tie and have some ******* fun".
LMAO!
http://www.youtube.com/watch?v=oyf_EGgzYvo
Talk about bitter.
"For the past 20 years, people have been obsessed with the pursuit of overpriced luxury cars...thank god those days are over. Finally I can loosen my tie and have some ******* fun".
LMAO!
Last edited by flipside909; 04-22-09 at 08:17 AM.
09-07-09, 07:34 PM
#30
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you mean the voice in the ad?
http://lexusenthusiast.com/2009/03/1...tch-permanent/
http://lexusenthusiast.com/2009/03/1...tch-permanent/
A Lexus spokeswoman said the marketer wanted a voiceover that “could appeal to a broad audience that can encapsulate our brand as it moves forward.” Lexus “did a lot of research” and found that Remar’s pipes filled the bill, she said. Several auto pundits are aghast, criticizing the automaker and its shop, Team One, for discarding the strong brand equity Sloyan brought to its ads.
Last edited by UberNoob; 09-07-09 at 07:44 PM.