pagemaster

http://pressroom.toyota.com/pr/tms/t...010-89535.aspx

Just announced by Toyota Motor Corp USA. The 2010 Toyota Sequioa will recieve an average price increase of a whopping $3,361

Correct me if I am wrong. But this kind of increase is unheard of.

A 2010 Platinum model will now MSRP for $58,905
A 4x4 SR5 will increase $4,280


This price increase must reflect the cost difference of the new 4.6/6speed compared to the ancient 4.7/5speed.

LexusChris

iTrader: (1)

Wow I didn't even know that a Sequia cost that much , no wonder I hardly see any combine that with the bad economic status.

IS-SV

The discounts to move these trucks will far exceed that price increase.

JessePS

wow. thats expensive.

i still have no clue why Toyota has the Sequoia. How the hell do you fit that between at 4Runner and a Land Cruiser? LOL

Breakdown...

Toyota Highlander - $35,705-$41020+
Lexus RX - $36800-$43250+
Toyota 4Runner - $28640-$35325+
Toyota Sequoia - $34150-$52375+
Lexus GX - $47615+
Toyota Land Cruiser - $64755+
Lexus LX - $74855+

pagemaster

Toyota introduced the Sequoia back in 2001 because sales of Toyota's large sized SUV's were roughly 30k combined units of LX470/Land Cruiser in the peak years of 1998-2000. With the Sequoia, Toyota figured it could sell 60k units for a lower price but a higher profit margin than the could LX470/Land Cruisers. The Sequoia was part of the boom of suvs in the early 00's which saw Expeditions, Escalade EXTs, Avalanches, Aramadas etc.

The Sequoia was very successful in 2001 selling at 60k units.

bitkahuna

iTrader: (20)

$59k + tax tags etc. for a sequoia? pass the doobie. i think not.

that makes no sense since the CURRENT sequoias are discounted like crazy anyway.

pagemaster

I think the large price increase is Toyota's way of passing on the cost of the new 4.6/speed. The 4.6 models recieve the highest increase in some cases up to 12.5%

KILLERGS4

Highlander (25k+) is cheaper than 4Runner (28k+) for sure... others look ok...