next-gen Hyundai Sonata (revealed)
#199
![Default](https://www.clublexus.com/forums/images/icons/icon1.gif)
I think Hyundai will have to continue to press value. In the past, the selling point has been that you get more features and content per dollar than the competition. I do believe that Hyundai's quality is comparable to anyone's these days but in this segment you're competing with the Camcordima juggernaut. If you can get a Sonata loaded to the gills like the white one in those photos for 2-3k less and that same spread happens at each trim level then they've got a real monster on their hands.
![speedflex is offline](https://www.clublexus.com/forums/images/statusicon/user_offline.gif)
#201
Lexus Fanatic
iTrader: (1)
![Default](https://www.clublexus.com/forums/images/icons/icon1.gif)
I think Hyundai will have to continue to press value. In the past, the selling point has been that you get more features and content per dollar than the competition. I do believe that Hyundai's quality is comparable to anyone's these days but in this segment you're competing with the Camcordima juggernaut. If you can get a Sonata loaded to the gills like the white one in those photos for 2-3k less and that same spread happens at each trim level then they've got a real monster on their hands.
Hyundai's have had terrible resale value and I believe still will for awhile.
No doubt their vehicle line is much better than in the past but I think it will take more time for the Hyundai Sonata or Genesis to compete with the big boys if ever.
Therefore,they'll have to discount vehicles big to compete and they usually do with those big rebates.
The Elantra will sell well.
![Joeb427 is offline](https://www.clublexus.com/forums/images/statusicon/user_offline.gif)
#204
![Default](https://www.clublexus.com/forums/images/icons/icon1.gif)
Not necessarily for everyone. I'm sure there are enough people out there like me who finds the Camry a total bore. This car has tons more appeal than the current Camry and I'd seriously favor it over a Camry no matter what price.
![speedflex is offline](https://www.clublexus.com/forums/images/statusicon/user_offline.gif)
#205
Lexus Fanatic
iTrader: (1)
![Default](https://www.clublexus.com/forums/images/icons/icon1.gif)
To most buying in that class couldn't tell the difference between the two and would care.Toyota has the better rep at this point.
I live in the NYC metro area and haven't seen a Sonata or Genesis on the road in awhile.
Elantra's Sante Fe's,Tucsons yes.
![Joeb427 is offline](https://www.clublexus.com/forums/images/statusicon/user_offline.gif)
#206
Lexus Test Driver
![Default](https://www.clublexus.com/forums/images/icons/icon1.gif)
Exactly Joe, If someone who knows nothing about car and is looking for a reliable point a to point b car, guess which car they will buy. Hyundai has to twice as good as the Camry at half of the price. Going upscale before they have a firm foot hold of the market share is a big mistake.
![The G Man is offline](https://www.clublexus.com/forums/images/statusicon/user_offline.gif)
#207
Lexus Fanatic
iTrader: (1)
![Default](https://www.clublexus.com/forums/images/icons/icon1.gif)
Exactly Joe, If someone who knows nothing about car and is looking for a reliable point a to point b car, guess which car they will buy. Hyundai has to twice as good as the Camry at half of the price. Going upscale before they have a firm foot hold of the market share is a big mistake.
Speedflex may not like the Camry but others do.
Cash for Clunkers top selling vehicles.
TOP SELLERS as of September 21st, 2009
1. Toyota Corolla 29,488
2. Honda Civic 28,456
3. Toyota Camry 27,137
![Joeb427 is offline](https://www.clublexus.com/forums/images/statusicon/user_offline.gif)
#208
![Default](https://www.clublexus.com/forums/images/icons/icon1.gif)
That goes without saying. But this new Sonata is nothing like the existing one. It will never sell at Camry numbers. But it's not a slam dunk in favor of the Camry. Hyundai probably has aspirations of moving 15-20,000 of the new model per month. That would be quite a step up for them.
I think the new car is very compelling.
![speedflex is offline](https://www.clublexus.com/forums/images/statusicon/user_offline.gif)
#209
Lexus Fanatic
iTrader: (1)
![Default](https://www.clublexus.com/forums/images/icons/icon1.gif)
That goes without saying. But this new Sonata is nothing like the existing one. It will never sell at Camry numbers. But it's not a slam dunk in favor of the Camry. Hyundai probably has aspirations of moving 15-20,000 of the new model per month. That would be quite a step up for them.
I think the new car is very compelling.
I think the new car is very compelling.
You're correct about the new Sonata but in that class the Camry will the car of choice over the Sonata by most buyers.
Most won't even take a look at the Sonata.They'll look at Camry's and Accord's and if they look at the Sonata,the cost being close to Camry and Accord will hurt the Sonata sales..
Hyundai owners will buy the Sonata.It will take some time before Hyundai cuts deep into Camry and Accord sales if ever with cost basically the same.
There was a long thread in the GS 350 section about with a few saying the Genesis be a hit and cut into Lexus,Acura etc sales.It hasn't.I don't think the Genesis is selling well.
Last edited by Joeb427; 09-23-09 at 09:14 AM.
![Joeb427 is offline](https://www.clublexus.com/forums/images/statusicon/user_offline.gif)
#210
Lexus Test Driver
![Default](https://www.clublexus.com/forums/images/icons/icon1.gif)
Buying a Hyundai thats not a bargain is like buying a Toyota thats not reliable. Toyota knows this forumla well, do what you do best and stick with it no matter what. What they have done to continue to build reliable cars. Hyundai should learn this as well, what they do best is under cutting other people's price. If they lose that advantage, they have nothing.
![The G Man is offline](https://www.clublexus.com/forums/images/statusicon/user_offline.gif)