APRIL 2009 Vehicles Sales
05-01-09, 07:04 PM
#46
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Kia Motors America Announces April Sales
All-New Soul Records Strong Sales and Sparks Additional Consumer Interest in Bold New Designs
IRVINE, Calif., May 1 /PRNewswire/ -- Kia Motors America (KMA) today announced April sales of 25,606 units, and year-to-date sales of 94,499 total units. The critically acclaimed Soul, Kia's all-new and uniquely styled urban passenger vehicle, recorded robust sales of 3,228 units in April and 4,508 total units since its arrival in February.
With a series of new product introductions on the horizon, including the upcoming Forte compact sedan and its Koup sibling, KMA's vehicle lineup is undergoing an aggressive, design-led evolution aimed at attracting new customers to the brand and growing market share, despite the lackluster economy. The Forte sedan goes on sale at Kia retailers nationwide this summer, followed closely by the Koup, which was unveiled at last month's New York International Auto Show.
"Soul's strong early performance is a clear indication that its eye-catching design and wide array of personalization options is resonating with consumers and bringing new buyers into our showrooms," said Michael Sprague, vice president of marketing, KMA. "Style-driven vehicles such as the Soul and upcoming Forte sedan and Forte Koup mark a turning point for the Kia brand, allowing buyers to make an emotional connection with our vehicles."
Kia Motors Product Line
Kia Motors America offers a dynamic and diverse product line of 12 vehicles to meet the needs of all lifestyles. The vehicle line features the functional Rondo CUV and award-winning Sedona minivan along with a wide variety of popular passenger cars, including the refined Amanti full-size sedan, purposeful Optima midsize sedan, versatile and compact Spectra and Spectra5, and sporty yet fuel-efficient Rio and Rio5 subcompacts. The vehicle line also features the affordably luxurious Borrego, rugged Sorento and value-packed Sportage SUVs. The 2010 Soul further complements the lineup as it arrives in dealerships, as will the 2010 Forte sedan and Forte Koup.
SOURCE Kia Motors America
IRVINE, Calif., May 1 /PRNewswire/ -- Kia Motors America (KMA) today announced April sales of 25,606 units, and year-to-date sales of 94,499 total units. The critically acclaimed Soul, Kia's all-new and uniquely styled urban passenger vehicle, recorded robust sales of 3,228 units in April and 4,508 total units since its arrival in February.
With a series of new product introductions on the horizon, including the upcoming Forte compact sedan and its Koup sibling, KMA's vehicle lineup is undergoing an aggressive, design-led evolution aimed at attracting new customers to the brand and growing market share, despite the lackluster economy. The Forte sedan goes on sale at Kia retailers nationwide this summer, followed closely by the Koup, which was unveiled at last month's New York International Auto Show.
"Soul's strong early performance is a clear indication that its eye-catching design and wide array of personalization options is resonating with consumers and bringing new buyers into our showrooms," said Michael Sprague, vice president of marketing, KMA. "Style-driven vehicles such as the Soul and upcoming Forte sedan and Forte Koup mark a turning point for the Kia brand, allowing buyers to make an emotional connection with our vehicles."
Kia Motors Product Line
Kia Motors America offers a dynamic and diverse product line of 12 vehicles to meet the needs of all lifestyles. The vehicle line features the functional Rondo CUV and award-winning Sedona minivan along with a wide variety of popular passenger cars, including the refined Amanti full-size sedan, purposeful Optima midsize sedan, versatile and compact Spectra and Spectra5, and sporty yet fuel-efficient Rio and Rio5 subcompacts. The vehicle line also features the affordably luxurious Borrego, rugged Sorento and value-packed Sportage SUVs. The 2010 Soul further complements the lineup as it arrives in dealerships, as will the 2010 Forte sedan and Forte Koup.
Code:
MONTH OF APRIL YEAR-TO-DATE
-------------- ------------
Model 2009 2008 2009 2008
-----
Rio 3,383 4,052 7,594 13,150
Spectra 7,165 8,406 22,170 26,419
Optima 2,141 4,550 8,736 13,746
Amanti 671 235 2,978 791
Sportage 2,084 3,960 11,458 13,746
Sorento 2,410 2,991 12,846 7,612
Sedona 2,488 3,289 15,695 10,580
Rondo 1,538 2,583 6,841 12,236
Borrego 498 n/a 1,673 n/a
Soul 3,228 n/a 4,508 n/a
Total 25,606 30,066 94,499 98,280
05-01-09, 07:05 PM
#47
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Thread Starter
Volkswagen Reports April 2009 Sales
Best Routan sales month ever
HERNDON, Va., May 1 /PRNewswire/ -- Volkswagen of America, Inc. today announced April 2009 sales of 16,289 units, a 16.1 percent decrease over April 2008 sale of 19,415 units.
Volkswagen's European tuned minivan, Routan, posted its best sales month ever with 2,606 unit sales. The New Beetle also performed well in April with its best sales month since August of 2008.
"Our new products continue to sell well and are helping us gain important market share," said Mark Barnes, Chief Operating Officer, Volkswagen of America, Inc. "Products like our Tiguan and stylish CC continue to perform well. We are extremely pleased that our seven passenger minivan, Routan, posted its best sales month ever. Volkswagen also has several key new models coming this year, like our all-new clean diesel Touareg TDI, which will be available in dealer showrooms across all 50-states this month. We're also anxiously awaiting the arrival of the all-new sixth generation Golf and GTI. Our Golf, which was recently named World Car of the Year, will be offered with the highly acclaimed clean diesel engine when it arrives this fall," added Barnes.
SOURCE Volkswagen of America, Inc.
HERNDON, Va., May 1 /PRNewswire/ -- Volkswagen of America, Inc. today announced April 2009 sales of 16,289 units, a 16.1 percent decrease over April 2008 sale of 19,415 units.
Volkswagen's European tuned minivan, Routan, posted its best sales month ever with 2,606 unit sales. The New Beetle also performed well in April with its best sales month since August of 2008.
"Our new products continue to sell well and are helping us gain important market share," said Mark Barnes, Chief Operating Officer, Volkswagen of America, Inc. "Products like our Tiguan and stylish CC continue to perform well. We are extremely pleased that our seven passenger minivan, Routan, posted its best sales month ever. Volkswagen also has several key new models coming this year, like our all-new clean diesel Touareg TDI, which will be available in dealer showrooms across all 50-states this month. We're also anxiously awaiting the arrival of the all-new sixth generation Golf and GTI. Our Golf, which was recently named World Car of the Year, will be offered with the highly acclaimed clean diesel engine when it arrives this fall," added Barnes.
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VW-US Snapshot ----YEAR-TO-DATE----
April April Yr/Yr April April Yr/Yr
-09 -08 % -09 YTD -08 YTD %
Actual Actual change Actual Actual change
Rabbit 610 1,809 -66.3% 2,797 6,860 -59.2%
GTI 475 1,173 -59.5% 1,957 3,943 -50.4%
R32 6 399 -98.5% 132 1,603 -91.8%
Total Rabbit/GTI/R32 1,091 3,381 4,886 12,406 -60.6%
Jetta Sdn 4,937 7,171 -31.2% 21,684 29,112 -25.5%
SportWagen 1,084 - 0.0% 3,949 - N/A
Total Jetta 6,021 7,171 -16.0% 25,633 29,112 -12.0%
New Beetle - Coupe 1,467 1,585 -7.4% 3,456 4,700 -26.5%
- Convertible 379 1,218 -68.9% 1,291 3,503 -63.1%
Total New Beetle 1,846 2,803 -34.1% 4,747 8,203 -42.1%
Eos 597 1,663 -64.1% 1,969 4,827 -59.2%
Passat Sdn 861 3,045 -71.7% 3,343 10,342 -67.7%
Wgn 182 628 -71.0% 790 2,245 -64.8%
Total Passat 1,043 3,673 -71.6% 4,133 12,587 -67.2%
CC 1,640 - N/A 6,871 N/A
Tiguan 1,206 - N/A 4,074 - N/A
Touareg 239 724 -67.0% 1,299 2,835 -54.2%
Routan 2,606 - N/A 4,801 - N/A
TOTAL 16,289 19,415 -16.1% 58,413 69,970 -16.5%
05-01-09, 07:08 PM
#48
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Not sure anyone is all that interested but we have ChryCo starting two months shutdown Monday and GM has nine weeks of rolling shutdowns coming up shortly. They keep talking about the need to burn off inventory but it is going to be interesting to see the numbers for the next three or four months. We constantly bring up supply shortages but to be honest, the kinds of vehicles that appeal to us here aren't the position of GM and ChryCo in the next few months. We are probably going to see the data first hand about vehicle sales when a company is in bankruptcy.
05-01-09, 07:34 PM
#49
Lexus Fanatic
[B]
The good
Honda sales were down “just” 24.5 percent, the least of any large brand so far.
Both Chevrolet and Ford outsold Toyota for the first time in 2009. Toyota’s 112,345 cars and trucks couldn’t match Chevrolet’s 115,265 or Ford’s 116,263.
Chevy’s Traverse crossover sold a reasonable 8,2004 units, its best month this year, while HHR, Tahoe and Express passenger van sales were all up, as well. Overall GM sales were down 33.7 percent to 173,007 units.
Ford’s Fusion, including the 2009 and redesigned 2010, which recently hit dealers, had its best-ever April with 18,321 units sold.
The bad
Mitsubishi’s sales were down 55.9 percent to 3,919 - which works out to an average of just over nine cars sold per dealer.
Though sales across the board at GM weren’t too bad, all things considered, three of the four brands it will jettison or close posted greater than 50 percent drops. Hummer sales were down 61.6 percent, Saturn down 56.4 percent and Pontiac down 54.9 percent. Given GM has announced the closure of Pontiac, we’d expect May sales to be much lower than April for the brand.
Sales of the Smart fortwo were down an incredible 49.9 percent compared to the same time last year, when the Smart was still a fresh and new vehicle. Smart sales are still up 2 percent for the year, but is this the beginning of the cooling-off many predicted for the brand?
Toyota Prius sales were down 61.5 percent, reflecting lower inventories ahead of the all-new Prius’ launch in May, as well as reduced demand for hybrid cars as gas prices hover under $2.00 per gallon.
Lincoln sales were down 42.2 percent, a 9 percent drop-off compared to March’s 33 percent slide.
The ugly
Acura, down 32.3 percent to 8,813
Buick, down 29.5 percent to 8,928
Cadillac, down 41.9 percent to 8,337
Chevrolet, down 26.7 percent to 115,265
Ford, down 30 percent to 116,263
GMC, down 35.7 percent to 20,467
Honda, down 24.5 percent to 92,216
Hummer, down 61.6 percent to 913
Infiniti, down 48.3 percent to 4,932
Lexus, down 39.2 percent to 14,195
Lincoln, down 42.2 percent to 5,973
Mercedes-Benz, down 28.1 percent to 14,565
Mercury, down 40.7 percent to 7,662
Mitsubishi, down 55.9 percent to 3,919
Nissan, down 36.3 percent to 42,258
Pontiac, down 54.9 percent to 10,838
Saab, down 43.5 percent to 892
Saturn, down 56.4 percent to 7,367
Smart, down 49.9 percent to 1,345
Toyota, down 42.2 percent to 112,345
Volvo, down 36.9 percent to 4,503
The good
Honda sales were down “just” 24.5 percent, the least of any large brand so far.
Both Chevrolet and Ford outsold Toyota for the first time in 2009. Toyota’s 112,345 cars and trucks couldn’t match Chevrolet’s 115,265 or Ford’s 116,263.
Chevy’s Traverse crossover sold a reasonable 8,2004 units, its best month this year, while HHR, Tahoe and Express passenger van sales were all up, as well. Overall GM sales were down 33.7 percent to 173,007 units.
Ford’s Fusion, including the 2009 and redesigned 2010, which recently hit dealers, had its best-ever April with 18,321 units sold.
The bad
Mitsubishi’s sales were down 55.9 percent to 3,919 - which works out to an average of just over nine cars sold per dealer.
Though sales across the board at GM weren’t too bad, all things considered, three of the four brands it will jettison or close posted greater than 50 percent drops. Hummer sales were down 61.6 percent, Saturn down 56.4 percent and Pontiac down 54.9 percent. Given GM has announced the closure of Pontiac, we’d expect May sales to be much lower than April for the brand.
Sales of the Smart fortwo were down an incredible 49.9 percent compared to the same time last year, when the Smart was still a fresh and new vehicle. Smart sales are still up 2 percent for the year, but is this the beginning of the cooling-off many predicted for the brand?
Toyota Prius sales were down 61.5 percent, reflecting lower inventories ahead of the all-new Prius’ launch in May, as well as reduced demand for hybrid cars as gas prices hover under $2.00 per gallon.
Lincoln sales were down 42.2 percent, a 9 percent drop-off compared to March’s 33 percent slide.
The ugly
Acura, down 32.3 percent to 8,813
Buick, down 29.5 percent to 8,928
Cadillac, down 41.9 percent to 8,337
Chevrolet, down 26.7 percent to 115,265
Ford, down 30 percent to 116,263
GMC, down 35.7 percent to 20,467
Honda, down 24.5 percent to 92,216
Hummer, down 61.6 percent to 913
Infiniti, down 48.3 percent to 4,932
Lexus, down 39.2 percent to 14,195
Lincoln, down 42.2 percent to 5,973
Mercedes-Benz, down 28.1 percent to 14,565
Mercury, down 40.7 percent to 7,662
Mitsubishi, down 55.9 percent to 3,919
Nissan, down 36.3 percent to 42,258
Pontiac, down 54.9 percent to 10,838
Saab, down 43.5 percent to 892
Saturn, down 56.4 percent to 7,367
Smart, down 49.9 percent to 1,345
Toyota, down 42.2 percent to 112,345
Volvo, down 36.9 percent to 4,503
Last year, Subaru was the only significant auto manufacturer in the American market to report sales up for the whole year (2008). It will be interesting to see if that is keeping up through this spring....and the recession.
05-01-09, 07:40 PM
#50
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Thread Starter
Mike, Andrew.........Any word in April from Subaru?
Last year, Subaru was the only significant auto manufacturer in the American market to report sales up for the whole year (2008). It will be interesting to see if that is keeping up through this spring....and the recession.
Last year, Subaru was the only significant auto manufacturer in the American market to report sales up for the whole year (2008). It will be interesting to see if that is keeping up through this spring....and the recession.
05-01-09, 07:45 PM
#51
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FOUNTAIN VALLEY, Calif., May 1 /PRNewswire/ -- Hyundai Motor America today announced sales of 33,952 vehicles in April, a 14 percent decline versus April 2008, in an industry expected to be down more than 30 percent.
"We had strong sales of our Accent and Alabama-built Sonata, up 26 and 7 percent, respectively, and the best sales month yet for Genesis," said Dave Zuchowski, Hyundai Motor America vice president of national sales. "Most importantly, we've delivered a 20 percent increase in retail market share. Hyundai outperformed every brand in retail market share increase in the first quarter, and that strong retail performance continues into our traditionally strong spring/summer selling season."
All new Hyundai vehicles sold in the U.S. are covered by America's Best Warranty. In addition, the Hyundai Assurance Program is now offered on all new Hyundai's leased or purchased at a participating Hyundai dealership. Hyundai Assurance provides protection from certain income-changing life events, allowing consumers to return their vehicles in the first year of ownership without impacting their credit histories, while covering vehicle depreciation (negative equity) up to $7,500.
SOURCE Hyundai Motor America
"We had strong sales of our Accent and Alabama-built Sonata, up 26 and 7 percent, respectively, and the best sales month yet for Genesis," said Dave Zuchowski, Hyundai Motor America vice president of national sales. "Most importantly, we've delivered a 20 percent increase in retail market share. Hyundai outperformed every brand in retail market share increase in the first quarter, and that strong retail performance continues into our traditionally strong spring/summer selling season."
All new Hyundai vehicles sold in the U.S. are covered by America's Best Warranty. In addition, the Hyundai Assurance Program is now offered on all new Hyundai's leased or purchased at a participating Hyundai dealership. Hyundai Assurance provides protection from certain income-changing life events, allowing consumers to return their vehicles in the first year of ownership without impacting their credit histories, while covering vehicle depreciation (negative equity) up to $7,500.
Code:
CARLINE APR/2008 APR/2009 CY/2008 CY/2009
------- -------- -------- ------- ------
ACCENT 4,115 5,189 14,329 18,912
SONATA 11,001 11,815 35,432 37,472
ELANTRA 9,981 4,684 33,851 26,479
TIBURON 894 3,353 2,965 6,263
SANTA FE 7,252 3,726 24,943 19,839
AZERA 2,771 289 8,477 1,292
TUCSON 1,721 1,428 7,734 5,106
ENTOURAGE 500 186 2,042 3,171
VERACRUZ 1,045 1,206 4,845 5,251
GENESIS 0 2,076 0 6,021
TOTAL 39,280 33,952 134,618 129,806
did they combine tiburon and genesis coupe together? must be because 3300 for outgoing tib is way too much even after $3000 rebate.
05-01-09, 07:51 PM
#52
Super Moderator
Thread Starter
Top 20 Selling Vehicles in U.S Jan-April 2009
May 1, 2009; Reuters reported the 20 top-selling vehicles in the U.S. through April of 2009 as reported by the automakers.
Total sales of the top 20 vehicles fell 32.9 percent or 562,918 units to 1,149,560.
Following is a list of the top-20 selling vehicles, ranked by total units.
via theautochannel.com
Total sales of the top 20 vehicles fell 32.9 percent or 562,918 units to 1,149,560.
Following is a list of the top-20 selling vehicles, ranked by total units.
Code:
RANK VEHICLE 2009 2008 '08 RANK % Chng 1 Ford F-Series P/U 110,336 192,951 1 -42.8 2 Chevy Silverado-C/K P/U 93,720 160,010 2 -41.4 3 Toyota Camry 92,523 147,018 3 -37.1 4 Honda Accord 84,491 122,430 6 -31.0 5 Toyota Corolla 78,132 99,482 4 -21.5 6 Honda Civic 76,782 111,695 8 -31.3 7 Dodge Ram P/U 64,522 93,068 5 -30.7 8 Nissan Altima 61,670 99,037 9 -37.7 9 Honda CR-V 50,647 69,058 11 -26.7 10 Chevrolet Malibu 50,265 59,133 26 -15.0 11 Ford Fusion 46,799 55,109 20 -15.1 12 Chevrolet Impala 45,047 98,478 7 -54.3 13 Ford Escape 44,626 59,299 17 -24.7 14 Ford Focus 41,747 72,920 15 -42.7 15 Toyota RAV4 39,457 47,002 18 -16.1 16 Hyundai Sonata 35,432 37,472 -5.4 17 Jeep Wrangler 34,786 30,513 +14.0 18 Hyundai Elantra 33,851 26,479 27 +27.8 19 Toyota Prius 32,662 64,664 16 -49.5 20 Chevrolet Cobalt 32,065 66,660 14 -51.9
Last edited by Gojirra99; 05-01-09 at 07:55 PM.
05-01-09, 07:54 PM
#53
Super Moderator
Thread Starter
U.S. Light Vehicle Sales, Market Share for April 2009
May 1, 2009; Reuters reported the following chart represents U.S. light vehicle sales totals, individual automaker results and market share for the month of April. Percent changes are based on the daily sales rate. The seasonally adjusted annual rate is calculated using seasonal factors supplied by the U.S. Commerce Department.
via theautochannel.com
Code:
INDUSTRY TOTALS APRIL 2009 APRIL 2008 % CHG Total Industry 815,393 1,241,609 -34.3% Domestic Car 288,115 429,976 -33.0% Domestic Truck 315,748 480,572 -34.3% Import Car 155,346 237,845 -34.7% Import Truck 56,184 93,216 -39.7% Dom+Imp Car 443,461 667,821 -33.6% Dom+Imp Truck 371,932 573,788 -35.2% Dom Vehicles 603,863 910,548 -33.7% Imp Vehicles 211,530 331,061 -36.1% YR-TO-DATE PRV YEAR % CHG Total Industry 3,007,271 4,805,902 -36.8% Domestic Car 1,010,168 1,627,437 -37.3% Domestic Truck 1,171,003 1,992,231 -40.6% Import Car 573,058 811,671 -28.7% Import Truck 253,042 374,563 -31.8% Dom+Imp Car 1,583,226 2,439,108 -34.4% Dom+Imp Truck 1,424,045 2,366,794 -39.2% Dom Vehicles 2,181,171 3,619,668 -39.1% Imp Vehicles 826,100 1,186,234 -29.7% ------------------------------------------------------------- INDIVIDUAL COMPANIES AND MARKET SHARE Apr09 Market Yr-to-Date Market Maker Volume % Chng Share Volume % Chng Share ============================================================= GM 172,150 -33.2 21.1 581,852 -44.5 19.3 Toyota 126,540 -41.9 15.5 486,212 -37.8 16.2 Ford 129,521 -31.3 15.9 440,140 -39.4 14.6 Chrysler 76,682 -48.1 9.4 323,890 -45.6 10.8 Honda 101,029 -25.3 12.4 332,014 -31.3 11.0 Nissan 47,190 -37.8 5.8 221,957 -35.1 7.4 Hyundai 33,952 -13.6 4.2 129,806 -2.6 4.3 Kia 25,606 -14.8 3.1 94,499 -2.9 3.1 Mazda 16,139 -32.1 2.0 69,934 -30.4 2.3 BMW 19,362 -38.4 2.4 70,606 -28.7 2.3 Volkswagen 16,289 -16.1 2.0 58,413 -15.7 1.9 Subaru 15,649 -6.7 1.9 57,181 +0.2 1.9 Mercedes 14,565 -28.1 1.8 54,799 -29.0 1.8 Audi 7,010 -9.3 0.9 22,818 -18.5 0.8 Suzuki 2,542 -73.7 0.3 17,668 -50.5 0.6 Mitsubishi 3,919 -55.9 0.5 17,753 -50.1 0.6 Volvo 4,503 -36.9 0.6 17,127 -45.9 0.6 Porsche 1,853 -35.3 0.2 6,778 -29.0 0.2 Saab 892 -43.5 0.1 3,824 -52.0 0.1 Isuzu 0 NA 0.0 0 NA 0.0 Land Rover 0 NA 0.0 0 NA 0.0 Jaguar 0 NA 0.0 0 NA 0.0 ============================================================= Total 815,393 -34.3 100.0 3,007,271 -36.8 100.0 -------------------------------------------------------------
05-01-09, 08:04 PM
#54
Lexus Fanatic
Yes, I did miss it, Andrew. Thanks. 
The American-market numbers look pretty good, compared to most other manufacturers. But I don't think the 2010 Legacy/Outback, totally redesigned and due this fall, will do as good as the 2009's are doing. Already some Subaru dealers are reporting a sales run on the existing 2009's because of the new (and untested) CVT that will be in the 2010's with the base 2.5 engine. They also will lack a coolant temperature gauge, from cost-cutting.
The American-market numbers look pretty good, compared to most other manufacturers. But I don't think the 2010 Legacy/Outback, totally redesigned and due this fall, will do as good as the 2009's are doing. Already some Subaru dealers are reporting a sales run on the existing 2009's because of the new (and untested) CVT that will be in the 2010's with the base 2.5 engine. They also will lack a coolant temperature gauge, from cost-cutting.
05-01-09, 09:39 PM
#55
Lexus Fanatic
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first off, i want to thank all the awesome compilation of information and analysis by those who posted it here. wow. THANK YOU! 
some thoughts...
lexus - besides the rx things are pretty grim. 2 GS's per dealer sold?
bmw - how the heck are they selling so many 5 series?
mercedes - decent
hyundai/kia - WOW - really impressive sales numbers
toyota - sliding down - i really think hyundai/kia is taking a toll, but on a bright note, the prius is the 19th best selling vehicle, which is amazing
ford - hanging in there, and while down bad, the new f-150 is still the top dog
some thoughts...
lexus - besides the rx things are pretty grim. 2 GS's per dealer sold?
bmw - how the heck are they selling so many 5 series?
mercedes - decent
hyundai/kia - WOW - really impressive sales numbers
toyota - sliding down - i really think hyundai/kia is taking a toll, but on a bright note, the prius is the 19th best selling vehicle, which is amazing
ford - hanging in there, and while down bad, the new f-150 is still the top dog
05-02-09, 01:39 PM
#56
Lexus Fanatic
Yes, mainly driven by strong (new gen) Forester sales.
05-02-09, 02:33 PM
#57
Lexus Fanatic
Road and Track (May issue), in a First Drive article on the new Jag XF/XK series, mentioned that Jaguar (now a division of Tata Motors), worldwide, in 2008 posted a 7% sales increase over 2007, but, of course, that doesn't necessarily apply to American- market Jags.
05-02-09, 07:30 PM
#58
Lexus Fanatic
iTrader: (20)
when you go from 1 to 2 you double sales as well. 
05-04-09, 06:50 AM
#59
Lexus Test Driver
The A6 actually outsells the 5-Series and E-Class globally, for some reason, us Americans prefer the 5 series and the E-class. MB and BMW does do a much better job in advertising in the US. They also have a very aggressive leasing program and incentive program. Also, I think a lot of Americans still associate today's Audi with the Audis from the early 1990s which was very unreliable.
05-04-09, 09:08 AM
#60
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The A6 actually outsells the 5-Series and E-Class globally, for some reason, us Americans prefer the 5 series and the E-class. MB and BMW does do a much better job in advertising in the US. They also have a very aggressive leasing program and incentive program. Also, I think a lot of Americans still associate today's Audi with the Audis from the early 1990s which was very unreliable.
the best selling 5 in America sell around 50,000 a year.
So the number isn't automatically arguing that A6 is a better car.
Last edited by kpmg2007; 05-04-09 at 09:12 AM.