Sharp Dealer Markup on the 2010 Camaro SS
#31
Lexus Fanatic
In your area, (Atlanta) that may (?) be true. Here in the D.C. area, with its relatively affluent society and recession-resistant economy, dealerships are used to price-gouging on hot new cars before demand catches up wth supply. I've seen it before.....many times, though I myself have never paid significantly more than sticker for a car. The ONLY time I ever paid more than list was in early 1984, with my first Mazda, during the Reagan-era import-car restrictions, when Japanese cars were all but impossible to buy at list, and even that was very close to list (maybe $100 or so).....I drove a hard bargain.
#32
Lexus Fanatic
Nice but not good enough to make Saturn successful and profitable, certainly not good enough to have a advantage over top tier competition. None of us buy them, but we do rent them sometimes. The plastic Saturns of the good old days will be remembered as unique and not safe cars.
#33
Lexus Fanatic
#34
Lexus Fanatic
Thread Starter
Yes and no. Different eras, same practices. The difference, though (as you suggest) is that today, many of those same Japanese-designed cars that once brought markups in the 1980's are built here at home, both increasing supply and getting around the foolish import-car restrictions that exieted back then (Reagan was opposed to those restrictions on principle, but was forced, politically, to accept them).
But a standard Mazda sedan is one thing, a new Camaro SS, even today, is quite another. Until supply catches up to and/or exceeds demand (which may not happen for months, depending on the future of GM and the Camaro plant) you are almost certainly going to pay a mark-up for one. The question is only how much.
Last edited by mmarshall; 05-03-09 at 11:07 AM.
#35
Lexus Champion
The dealer/sucker markup is always discussed with the introduction of any new car. I remember meeting someone who paid a $3500 markup for the Solstice when it first came out.
Did we really expect dealers to not take advanatage of the opportunity of getting the most out of the new Camaro's introduction? It's sad that there are people who are willing to pay more for something just to be the first one on their block to own a car.
How does that saying go again? "A Fool and his money are quickly departed".
Dealers with integrity and think about long term customer loyalty will sell for MSRP initially. All others are short sighted and only think in short term gains.
Did we really expect dealers to not take advanatage of the opportunity of getting the most out of the new Camaro's introduction? It's sad that there are people who are willing to pay more for something just to be the first one on their block to own a car.
How does that saying go again? "A Fool and his money are quickly departed".
Dealers with integrity and think about long term customer loyalty will sell for MSRP initially. All others are short sighted and only think in short term gains.
#36
Lexus Test Driver
^^^+1
I paid 60k for my F a year ago and now Toyota is giving these cars away for 5-10k below invoice
I will never buy a new car again..............when I could have waited and purchased an F with 4,000 miles for 45k
I paid 60k for my F a year ago and now Toyota is giving these cars away for 5-10k below invoice
I will never buy a new car again..............when I could have waited and purchased an F with 4,000 miles for 45k
#37
Lexus Fanatic
Thread Starter
Maybe, maybe not. Depends on what actual used ones will be going for, and that, of course, depends on the supply-and demand situation for new ones. If new ones remain hard to get and keep commanding price premiums, so likely will used ones. In general, the fewer models of a new line are sold, fewer used ones (and, more important, fewer GOOD used ones) will be available as an alterntaive, increasing the value of each one. We saw that, for example, with the 2-seat Thunderbird, introduced in 2001. It not only remained scarce and expensive as a new car for several years, but relatively scarce and expensive used as well.
#38
Lexus Fanatic
Thread Starter
You can't compare a normal auto-market cycle, though, with what happened in the last year or so. This has been an extraordinary one-year drop in auto sales. Of course, none of us has a crystal ball, but, in general, the chances of seeing another 12 months like this are not good, so you may, in the long run, be changing your auto-buying habits for nothing, based on a single one-year experience that will not likely be repeated soon..
#39
Lexus Fanatic
Thread Starter
Did we really expect dealers to not take advanatage of the opportunity of getting the most out of the new Camaro's introduction? It's sad that there are people who are willing to pay more for something just to be the first one on their block to own a car.
How does that saying go again? "A Fool and his money are quickly departed".
How does that saying go again? "A Fool and his money are quickly departed".
Yep. Often, Gotta-Have means Gotta-Pay. But, fortunately, that is not always the case.
Dealers with integrity and think about long term customer loyalty will sell for MSRP initially. All others are short sighted and only think in short term gains.
#40
A couple of reasons to not buy a rushed first gen car!
Cracked grill at high speeds
http://jalopnik.com/5238125/camaro-g...-at-high-speed
bad electrical
http://jalopnik.com/5232715/first-ca...rom-dealership
Cracked grill at high speeds
http://jalopnik.com/5238125/camaro-g...-at-high-speed
bad electrical
http://jalopnik.com/5232715/first-ca...rom-dealership
#41
* After I did this write-up, I was reading a Road Test of the Camaro SS in Road and Track (I will do my own review, of course, when possible). In the specs, R&T DID mention standard 4-piston Brembo brakes front and rear......with 14.0" rotors up front and 14.4" in back. Like I said above, those are BIG pie-plates. However, the calipers are not marked as Brembos and are not painted red or black like Brembos usually are...they have Chevy markings instead.
Can't wait for your review.
#42
Lexus Fanatic
The dealer/sucker markup is always discussed with the introduction of any new car. I remember meeting someone who paid a $3500 markup for the Solstice when it first came out.
Did we really expect dealers to not take advanatage of the opportunity of getting the most out of the new Camaro's introduction? It's sad that there are people who are willing to pay more for something just to be the first one on their block to own a car.
How does that saying go again? "A Fool and his money are quickly departed".
Dealers with integrity and think about long term customer loyalty will sell for MSRP initially. All others are short sighted and only think in short term gains.
Did we really expect dealers to not take advanatage of the opportunity of getting the most out of the new Camaro's introduction? It's sad that there are people who are willing to pay more for something just to be the first one on their block to own a car.
How does that saying go again? "A Fool and his money are quickly departed".
Dealers with integrity and think about long term customer loyalty will sell for MSRP initially. All others are short sighted and only think in short term gains.
#43
There's no surprise that the Camaro SS will have a markup. It's a 38K car that rival other that cost twice if not more than.
Heck, there's a Hyundai dealership where I live that is currently mark up all their cars $3000 across the board. Whether anyone is paiding that markup is another question, but I do fell bad for the folks who are paying the $3k markup for a high volume Elantra,Tuscan,Amati and etc ...
Heck, there's a Hyundai dealership where I live that is currently mark up all their cars $3000 across the board. Whether anyone is paiding that markup is another question, but I do fell bad for the folks who are paying the $3k markup for a high volume Elantra,Tuscan,Amati and etc ...
#44
Instructor
iTrader: (1)
15K markup is crazy. I'd wait and pay under msrp. That's just me though. I never understood some people paying so much more than they should on a car. Remember when new C-class came out? People were paying thousands more to get a hold of one. But now you can get 'em under msrp. New camaro is a great car but looks like dealer markup may be a big blow to GM.
#45
Lexus Test Driver
15K markup is crazy. I'd wait and pay under msrp. That's just me though. I never understood some people paying so much more than they should on a car. Remember when new C-class came out? People were paying thousands more to get a hold of one. But now you can get 'em under msrp. New camaro is a great car but looks like dealer markup may be a big blow to GM.
One last thing if someone waited X amount of time for a new car to come out, would really waiting another 4-6 months for the car be that big of a deal?