Toyota could trim U.S. Prius allocation
05-26-09, 02:42 PM
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Toyota could trim U.S. Prius allocation
Toyota could trim U.S. Prius allocation
05/26/2009, 8:59 AMBy Andrew Ganz
In response to a combination of heavy demand for the recently redesigned Prius in its home market of Japan and reduced demand in the gas price sensitive North American market, Toyota says it is considering shuffling its production allocation. Though the first batch of new Priuses will still make the overseas trip from Toyota’s two Japanese plants, some to-be-built Priuses might stay in Japan.
Toyota already has 80,000 orders for the new Prius in Japan, far exceeding the automaker’s expectations for the market. Toyota had expected to sell 100,000 Priuses in all of 2009.
Toyota’s Yoshimasa Ishii, managing officer for overseas marketing, told Automotive News that the company will “review its sales plan and reallocate the production plan.”
The automaker could increase production of the Prius, which comes to life in two Japanese plants and one Chinese plant (for that market only), but it admits that capacity is relatively limited since it has delayed plans to produce the Prius in the United States Toyota had expected to sell 500,000 annually.
http://www.leftlanenews.com/toyota-c...llocation.html
05/26/2009, 8:59 AMBy Andrew Ganz
In response to a combination of heavy demand for the recently redesigned Prius in its home market of Japan and reduced demand in the gas price sensitive North American market, Toyota says it is considering shuffling its production allocation. Though the first batch of new Priuses will still make the overseas trip from Toyota’s two Japanese plants, some to-be-built Priuses might stay in Japan.
Toyota already has 80,000 orders for the new Prius in Japan, far exceeding the automaker’s expectations for the market. Toyota had expected to sell 100,000 Priuses in all of 2009.
Toyota’s Yoshimasa Ishii, managing officer for overseas marketing, told Automotive News that the company will “review its sales plan and reallocate the production plan.”
The automaker could increase production of the Prius, which comes to life in two Japanese plants and one Chinese plant (for that market only), but it admits that capacity is relatively limited since it has delayed plans to produce the Prius in the United States Toyota had expected to sell 500,000 annually.
http://www.leftlanenews.com/toyota-c...llocation.html
05-26-09, 09:37 PM
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Amazing. In this economy, such a huge amount of Prius orders, and astonishingly orders coming from a car market that is seriously down (Japan). If this much demand is in Japan alone, how many Priuses will Toyota sell this year worldwide? One has to wonder. I think Honda seriously underestimated the 3rd gen Prius and overestimated the success that their Insight will have.
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