Audi CEO Boldly Predicts 1.5 Million Sales by 2015, Payout to employees
06-02-09, 12:48 PM
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Audi CEO Boldly Predicts 1.5 Million Sales by 2015, Payout to employees
Audi CEO CEO Rupert Stadler (Right) with VW Chairman and CEO Dr. Martin Winterkorn
Originally Posted by Motor Trend
After 13 years of record sales, Audi, like the most of the industry's big brands, is anticipating a dramatic profit loss and overall sales decline for the remainder of 2009. But that isn't to say that Ingolstadt's premium marque isn't selling. Quite the contrary, according to CEO Rupert Stadler, who predicts the German brand's revised mid-year sales goals will be achieved without much struggle.
Stadler (above right with Dr. Martin Winterkorn, VW Chairman) is confident that the automaker will hit 1.5 million unit sales worldwide by 2015. Last year the brand achieved the coveted 1 million unit mark.
"I do not see any reason why we shouldn't reach them (the targets). We are working toward 1.5 million units per year," the executive said to German magazine auto motor und sport. "In the year 2010 or 2011 the situation will significantly improve. There will be growth in our sector again."
Much of the planned sales will, of course, come from the big 'C,' as in China, with other sales growth coming from emerging markets including Brazil, Russia, and India.
"In China we expect to see a market of 6 million cars in 2009. Half a year ago the outlook forecast just 5.1 million," Stadler added.
Last year, Audi posted a 2.77-billion ($3.84-billion) euro profit, up 2.5% from 2007. By the end of the month, the automaker plans to distribute its 157-million euro ($218-million) profit-sharing purse with the 43,000 eligible employees located in Ingolstadt and Neckarsulm. Each will see around 3600 euro ($5000) tacked on to their pay stub.
Stadler (above right with Dr. Martin Winterkorn, VW Chairman) is confident that the automaker will hit 1.5 million unit sales worldwide by 2015. Last year the brand achieved the coveted 1 million unit mark.
"I do not see any reason why we shouldn't reach them (the targets). We are working toward 1.5 million units per year," the executive said to German magazine auto motor und sport. "In the year 2010 or 2011 the situation will significantly improve. There will be growth in our sector again."
Much of the planned sales will, of course, come from the big 'C,' as in China, with other sales growth coming from emerging markets including Brazil, Russia, and India.
"In China we expect to see a market of 6 million cars in 2009. Half a year ago the outlook forecast just 5.1 million," Stadler added.
Last year, Audi posted a 2.77-billion ($3.84-billion) euro profit, up 2.5% from 2007. By the end of the month, the automaker plans to distribute its 157-million euro ($218-million) profit-sharing purse with the 43,000 eligible employees located in Ingolstadt and Neckarsulm. Each will see around 3600 euro ($5000) tacked on to their pay stub.
06-03-09, 07:40 AM
#6
Lexus Test Driver
According to the 2008 J.D. Power Initial Quality Study, Lexus average 99 problems out of every 100 new cars and Audi averages 113 problem for every 100. Seems to me both manufacturer's recents deisgns are pretty relaible. The 3 years long term J.D. Power reliabilty Study reflects similar numbers.
06-08-09, 10:59 AM
#8
Volkswagen is on a quest to dethrone Toyota as the world’s largest automaker by the middle of next decade, but the automaker’s Audi luxury division may slow that goal by a few years. Audi announced on Monday that it has delayed its goal of selling 1.5 million units annually by 2015 by at least one year.
Audi was planning on topping the 1.5 million mark by 2015, but has pushed that target back to 2016 or 2017 on the heels of waning demand. “Whether it will now take one or two years longer doesn’t make much of a difference,” Audi’s Peter Schwarzenbauer told Bloomberg.
Audi sold a record-setting 1 million vehicles last year, but will likely only sell about 900,000 units this year. Audi’s sales dipped 6.1 percent to 82,800 units last month, with five-month sales down 12 percent to 374,750 vehicles.
Audi’s U.S. and European operations, which slipped 11 and 12 percent, respectively, last month, were buoyed by a strong 28 percent sales increase in China.
Audi was planning on topping the 1.5 million mark by 2015, but has pushed that target back to 2016 or 2017 on the heels of waning demand. “Whether it will now take one or two years longer doesn’t make much of a difference,” Audi’s Peter Schwarzenbauer told Bloomberg.
Audi sold a record-setting 1 million vehicles last year, but will likely only sell about 900,000 units this year. Audi’s sales dipped 6.1 percent to 82,800 units last month, with five-month sales down 12 percent to 374,750 vehicles.
Audi’s U.S. and European operations, which slipped 11 and 12 percent, respectively, last month, were buoyed by a strong 28 percent sales increase in China.
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