Luxury Institute Japan Survey: Best Luxury Brands 1) Mercedes 2) Porsche 3) Lexus
06-30-09, 04:15 PM
#1
Lexus Champion
Thread Starter
Luxury Institute Japan Survey: Best Luxury Brands 1) Mercedes 2) Porsche 3) Lexus
This is the counterpart to the U.S. survey, whose results were discussed here:
https://www.clublexus.com/forums/car...s-3-lexus.html
http://www.marketwire.com/press-rele...te-999406.html
In recent months, Lexus has passed Audi to become the #3 selling luxury brand in Japan, behind MB and BMW.
https://www.clublexus.com/forums/car...s-3-lexus.html
Luxury Institute Survey: Japanese High Net-Worth Consumers Rank the "Best of the Best" Luxury Brands in Six Categories
NEW YORK, NY--(Marketwire - June 4, 2009) - The Luxury Institute reported today the results of the "Best of the Best" luxury brands in Japan based on the 2009 Luxury Brand Status Index (LBSI) survey, which identifies the top brands that deliver true luxury based solely on the unbiased ratings of wealthy Japanese consumers. The following six luxury categories were rated: Women's Fashion (29 brands), Women's Shoes (18 brands), Handbags (30 brands), Men's Fashion (22 brands), Men's Shoes (18 brands) and Automobiles (20 brands).
The LBSI asks high net-worth consumers to rate luxury brands by category across four equally weighted components: Consistently Superior Quality, Uniqueness and Exclusivity, Making the Customer Feel Special Across the Entire Experience and Being Consumed by People Who Are Admired and Respected.
Which luxury providers deliver the best combination of quality, exclusivity, customer experience and peer prestige in Japan?
The "Best of the Best" are: (LBSI score out of 10)
-- Automobiles
-- Mercedes-Benz - 7.47
-- Porsche - 7.21
-- Lexus - 6.99
NEW YORK, NY--(Marketwire - June 4, 2009) - The Luxury Institute reported today the results of the "Best of the Best" luxury brands in Japan based on the 2009 Luxury Brand Status Index (LBSI) survey, which identifies the top brands that deliver true luxury based solely on the unbiased ratings of wealthy Japanese consumers. The following six luxury categories were rated: Women's Fashion (29 brands), Women's Shoes (18 brands), Handbags (30 brands), Men's Fashion (22 brands), Men's Shoes (18 brands) and Automobiles (20 brands).
The LBSI asks high net-worth consumers to rate luxury brands by category across four equally weighted components: Consistently Superior Quality, Uniqueness and Exclusivity, Making the Customer Feel Special Across the Entire Experience and Being Consumed by People Who Are Admired and Respected.
Which luxury providers deliver the best combination of quality, exclusivity, customer experience and peer prestige in Japan?
The "Best of the Best" are: (LBSI score out of 10)
-- Automobiles
-- Mercedes-Benz - 7.47
-- Porsche - 7.21
-- Lexus - 6.99
In recent months, Lexus has passed Audi to become the #3 selling luxury brand in Japan, behind MB and BMW.
06-30-09, 04:55 PM
#4
Lexus Champion
They will have their work cut out for them in getting past Benz, for some reason a benz ,no matter how old or much of a peice of crap it is they are worshipped here. It is just a status symbol, pure and simple.
And their service is horrible here compared to Lexus, I walked in to dealership when I was looking at the C63 and they did not want anything to do with me. I asked them if I could see a C63 and they gave me a pamplet, said they didn't have one as they are too hard to get hold of at that time and basically sent me on my way. Now this is the part I don't like, I filled out a questionair with my name and address on it while I was there, and what do you know, they found out what I did for a living and now they are making regular trips to my work place and home telling me of evey new model or deal they have comming out. Talk about an attitude change. Anyway ,thats my experience.
And their service is horrible here compared to Lexus, I walked in to dealership when I was looking at the C63 and they did not want anything to do with me. I asked them if I could see a C63 and they gave me a pamplet, said they didn't have one as they are too hard to get hold of at that time and basically sent me on my way. Now this is the part I don't like, I filled out a questionair with my name and address on it while I was there, and what do you know, they found out what I did for a living and now they are making regular trips to my work place and home telling me of evey new model or deal they have comming out. Talk about an attitude change. Anyway ,thats my experience.
06-30-09, 07:17 PM
#7
Guest
Posts: n/a
Sorry but WTF does that have to do with sales in Japan and this article? What exactly?
I love Audis but they can't even sell past Infiniti which has like 2 cars and 3 SUVs. BMW has always had presence in America.
Quit the baiting.
I love Audis but they can't even sell past Infiniti which has like 2 cars and 3 SUVs. BMW has always had presence in America.
Quit the baiting.
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06-30-09, 07:18 PM
#8
Guest
Posts: n/a
They will have their work cut out for them in getting past Benz, for some reason a benz ,no matter how old or much of a peice of crap it is they are worshipped here. It is just a status symbol, pure and simple.
And their service is horrible here compared to Lexus, I walked in to dealership when I was looking at the C63 and they did not want anything to do with me. I asked them if I could see a C63 and they gave me a pamplet, said they didn't have one as they are too hard to get hold of at that time and basically sent me on my way. Now this is the part I don't like, I filled out a questionair with my name and address on it while I was there, and what do you know, they found out what I did for a living and now they are making regular trips to my work place and home telling me of evey new model or deal they have comming out. Talk about an attitude change. Anyway ,thats my experience.
And their service is horrible here compared to Lexus, I walked in to dealership when I was looking at the C63 and they did not want anything to do with me. I asked them if I could see a C63 and they gave me a pamplet, said they didn't have one as they are too hard to get hold of at that time and basically sent me on my way. Now this is the part I don't like, I filled out a questionair with my name and address on it while I was there, and what do you know, they found out what I did for a living and now they are making regular trips to my work place and home telling me of evey new model or deal they have comming out. Talk about an attitude change. Anyway ,thats my experience.
06-30-09, 09:14 PM
#10
Lexus Champion
06-30-09, 09:46 PM
#11
Lexus Champion
http://www.dealerrater.com/
Last edited by KILLERGS4; 06-30-09 at 10:03 PM.
07-01-09, 02:29 AM
#12
Lexus Champion
I hope you didn't misunderstand me, I wasn't saying that Benz are a peice of crap, on the contray I was very close to pulling the trigger on a couple of benz in the past. What I was saying that ,even the old beat up benz here are a status symbol and some people would prefer driving a 15 year old ordinary c class than a domestic car. For some reason Japanese people equate foriegn cars with expense.
I have been to a few Benz dealerships and I really don't like their service.
i think dealership experience really does vary... but I think this link is fun to check out if you want to know how your local dealerships ranks according to this site...
http://www.dealerrater.com/
http://www.dealerrater.com/
07-01-09, 02:30 AM
#13
Lexus Champion
07-01-09, 06:20 AM
#14
Lexus Test Driver
Have you ever thought of the possibility that Mercedes-Benz is acrtaully a better car the Lexus, the MB does cost more, but you get what you pay for.
07-01-09, 07:12 AM
#15
Super Moderator
