GM May Change Logo (Green) Update pg 2: No Change to GM Logo
07-10-09, 09:23 AM
#32
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I think you fail to see the point I was making. I wasn't knocking the "image" factor just for its own sake, but for the way it is often used to try and B.S. people, and to try and sell an idea rather than an actual product. GM is in the buisness of selling cars, not signs or logos. Nobody cares what color their company logo is....or will be. .
Also LEXUS does a pretty good job of selling the LEXUS experience when you walk into their dealership.
TOYOTA and LEXUS already have modified logos for certain cars.
Branding is one of the most important things for a company. Companies pay a lot of money to get it right.
07-10-09, 09:27 AM
#33
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But let's be honest, why don't we? This company can do nothing right according to some of you. Let me guess? You were all partial to your import from the start, weren't you? You will use any piece of information to justify your blind hatred. If Toyota were changing their logo to Blue (aka Prius logo), you'd all be hailing it as the smartest thing ever...But this is the evil GM we are talking about here. This is just getting more transparent every day that goes by.
07-10-09, 11:20 AM
#34
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Toyota does use a lot of green in their print ads.
07-10-09, 01:49 PM
#35
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Well most of the stuff you say on this forum makes sense. You got it wrong in this case. Automakers are in the business of selling cars, service, the badge, and the experience. That is why TOYOTA has a LEXUS division. Strip off all the body work on anyone's favorite LEXUS and you will see that LEXUS vehicles are stamped TOYOTA on the guts.
TOYOTA and LEXUS already have modified logos for certain cars.
TOYOTA and LEXUS already have modified logos for certain cars.
It will be the same in GM's case....whether their vehicles change underneath a new Green logo has nothing to do with the logo itself. It actually has more to do with the new CAFE and Emission requirements. And the Government only regulates mileage/emissions, not logos.
07-10-09, 01:58 PM
#36
Lexus Fanatic
Yep I'm seeing the logo change as no BFD, and not making much diff.
But in the SJ Mercury today this was noted about GM's cleanup of dead wood:
"management ranks will be cut by 35 percent, or 450 executives, including the elimination of its North American president position"
But in the SJ Mercury today this was noted about GM's cleanup of dead wood:
"management ranks will be cut by 35 percent, or 450 executives, including the elimination of its North American president position"
07-10-09, 06:51 PM
#38
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I disagree. It has no effect on customers who THINK. And more and more customers are doing that these days. That, my friend, is buisness reality.
Nope. It is not ignorance. I stand by the statement. You just blew your own arguement. If UAL had spent that money on improvements in maintenence, new planes, and more fool-proof baggage directing instead of cosmetics and images, they would probably be better off. Many customer airline complaints center around delays (often caused by aircraft service problems) and lost baggage. hat color uniforms the airline employes wear, or what color the planes and logo are painted, pale in comparison. I spent 32 years in aviation-related work with the FAA, and know what is involved in flight safety.
Nope. It is not ignorance. I stand by the statement. You just blew your own arguement. If UAL had spent that money on improvements in maintenence, new planes, and more fool-proof baggage directing instead of cosmetics and images, they would probably be better off. Many customer airline complaints center around delays (often caused by aircraft service problems) and lost baggage. hat color uniforms the airline employes wear, or what color the planes and logo are painted, pale in comparison. I spent 32 years in aviation-related work with the FAA, and know what is involved in flight safety.
I think by now we all understand you have no idea what you are really talking about regarding marketing and/or brand equity, and that's fine, but please stop trying to act like your frankly hollow idea that consumers are somehow "above" a companies brand image is a real one. You seem to believe that every consumer makes purchasing decisions just like yourself, but you are painfully mistaken.
Last edited by FKL; 07-10-09 at 06:54 PM.
07-10-09, 07:30 PM
#39
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I think by now we all understand you have no idea what you are really talking about regarding marketing and/or brand equity, and that's fine, but please stop trying to act like your frankly hollow idea that consumers are somehow "above" a companies brand image is a real one. You seem to believe that every consumer makes purchasing decisions just like yourself, but you are painfully mistaken.
GM, in a couple of decades, went from nearly 50% of the American auto market share to less than 18%....and bankrupcy; regardless of their logos or symbols. Why? Several reasons (including the UAW), but primarily a string of poor managers who had no idea how to run a large auto company. That is not just my so-called "misguided" or "mistaken" opinion, but an economic fact. If you want to buy a vehicle based on logos or image, fine. But don't think that customers are going to follow a logo like kids behind the the Pied Piper.
Last edited by mmarshall; 07-10-09 at 08:48 PM.
07-10-09, 08:43 PM
#40
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The Lexus GS460 and GS450h are not the same
Lexus RX350 and RX450 are not the same
It will be the same in GM's case....whether their vehicles change underneath a new Green logo has nothing to do with the logo itself. It actually has more to do with the new CAFE and Emission requirements. And the Government only regulates mileage/emissions, not logos
07-10-09, 08:47 PM
#41
Lexus Fanatic
I disagree. GM is trying to change and has actually tried really hard to shake the perception that their cars are bad. I think they are taking the advantage of this opportunity by doing this.
Last edited by mmarshall; 07-10-09 at 08:51 PM.
07-10-09, 08:50 PM
#42
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Well, for proof that logos and image don't work, never mind me. Just look at the economic mess we're in. There's your proof. GM, in a couple of decades, went from nearly 50% of the American auto market share to less than 18%....and bankrupcy; regardless of their logos or symbols. Why?
GM, in a couple of decades, went from nearly 50% of the American auto market share to less than 18%....and bankrupcy; regardless of their logos or symbols. Why?
for proof that logos and image don't work
07-10-09, 08:52 PM
#43
Lexus Fanatic
They need to change a lot more than the logo. I think its hilarious that they have been putting GM logo on the rear of the front fenders as if its some kind of honor to be driving a GM car
07-10-09, 08:53 PM
#44
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How is it apples and oranges? A GS350/GS450 is like a Red Apple/Green Apple....The GS350/GS450 are both GS models but are different models...A red apple is different than a green apple but are both still apples. There is an Organic apple (GS350) and a Hybrid apple (GS450)
07-10-09, 08:58 PM
#45
Lexus Fanatic
How is it apples and oranges? A GS350/GS450 is like a Red Apple/Green Apple....The GS350/GS450 are both GS models but are different models...A red apple is different than a green apple but are both still apples. There is an Organic apple (GS350) and a Hybrid apple (GS450)
The Lexus LS460 and LS600h are not the same
The Lexus GS460 and GS450h are not the same
Lexus RX350 and RX450 are not the same
The Lexus GS460 and GS450h are not the same
Lexus RX350 and RX450 are not the same