Lexus dumping Taste of Lexus... =(
07-16-09, 12:25 AM
#1
Lexus Test Driver
Thread Starter
Lexus dumping Taste of Lexus... =(
I know this was posted the other day, but I am really disappointed they are discontinuing the Taste of Lexus events. This event was partly what got me into my IS. Ringing an IS-F around a track with a pro driver was earth-moving. And the practice one gets learning how to avoid hazards and make evasive moves was invaluable. Not to mention testing the abilities of all the other models.
I hope they still offer some sort of similar venue and another way to get the $750 certificate.
Do you agree this is a good move or do you think TOL has purpose? How effective do you think it was for sales? I know Audi still does a similar event, do other manufacturers also do them?
http://www.autoblog.com/2009/07/13/l...on-compete-wi/
I hope they still offer some sort of similar venue and another way to get the $750 certificate.
Do you agree this is a good move or do you think TOL has purpose? How effective do you think it was for sales? I know Audi still does a similar event, do other manufacturers also do them?
http://www.autoblog.com/2009/07/13/l...on-compete-wi/
07-16-09, 12:30 AM
#2
While the article says Lexus is dumping the $1 million+ Taste of Lexus events, that was something which was also reported in 2007; and as such we no longer get the 'whole lineup, food and drink, displays and showcase' full-on events for the whole family.
But they still held smaller test drive events, such as recently for the HS / IS-C, and also Taste of Lexus drive events at major shopping districts; and they did have that IS-F event you mentioned. I'm guessing that they will still continue these more intimate events.
As for the whole Taste of Lexus showcase with the food and exhibits, I'm thinking that Lexus should find a way to incorporate that into a 'museum' or some kind of expanded dealership experience.
But they still held smaller test drive events, such as recently for the HS / IS-C, and also Taste of Lexus drive events at major shopping districts; and they did have that IS-F event you mentioned. I'm guessing that they will still continue these more intimate events.
As for the whole Taste of Lexus showcase with the food and exhibits, I'm thinking that Lexus should find a way to incorporate that into a 'museum' or some kind of expanded dealership experience.
07-16-09, 12:38 AM
#4
Guest
Posts: n/a
I liked the Taste events when they first started and it seemed truly targeted to Lexus owners...they were more lax, the food was better, etc.
As the popularity grew, they got more restrictive, lines got longer, portions got smaller
That said I appreciated each and every one!!! It was a great time to spend with friends and family while checking out what Lexus had to offer.
DaveGS4, KristaP, Lowbuxrcr, myself attended the IS-F event where you paid the $300 to drive it at AMS and it was well worth it! Not just for the IS-F but to try the F-sport cars as well. Really sold me on them......
As the popularity grew, they got more restrictive, lines got longer, portions got smaller
That said I appreciated each and every one!!! It was a great time to spend with friends and family while checking out what Lexus had to offer.
DaveGS4, KristaP, Lowbuxrcr, myself attended the IS-F event where you paid the $300 to drive it at AMS and it was well worth it! Not just for the IS-F but to try the F-sport cars as well. Really sold me on them......
07-16-09, 01:14 AM
#5
Lexus Champion
I agree. When i went the first time I LOVED it. Didn't feel smushed at all. The subsequent times I went I felt like someone at Disneyland; complete with rednecks hollering and shoving you out the way.
07-16-09, 01:18 AM
#6
Lexus Test Driver
Thread Starter
***AHHHH! My 1000th post!*** =D
07-16-09, 05:05 AM
#7
Lexus Fanatic
iTrader: (20)
that's unfortunate, because i think they created a HUGE boost in excitement for the lexus brand and a feeling that the company is a class act all the way.
maybe it will be back when they have more new models.
maybe it will be back when they have more new models.
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07-16-09, 09:28 AM
#11
i too wont be missing it. it was pretty mediocre. maybe that was when it was popular. best event(s) ive been to were mazda, mercedes, and audi. real food and real cars. even though a maybach isnt that appealing, you could test drive one! and being driven around sears point in an r8 by a professional is fun to say the least.
07-16-09, 10:17 AM
#12
I liked the Taste events when they first started and it seemed truly targeted to Lexus owners...they were more lax, the food was better, etc.
As the popularity grew, they got more restrictive, lines got longer, portions got smaller
That said I appreciated each and every one!!! It was a great time to spend with friends and family while checking out what Lexus had to offer.
DaveGS4, KristaP, Lowbuxrcr, myself attended the IS-F event where you paid the $300 to drive it at AMS and it was well worth it! Not just for the IS-F but to try the F-sport cars as well. Really sold me on them......
As the popularity grew, they got more restrictive, lines got longer, portions got smaller
That said I appreciated each and every one!!! It was a great time to spend with friends and family while checking out what Lexus had to offer.
DaveGS4, KristaP, Lowbuxrcr, myself attended the IS-F event where you paid the $300 to drive it at AMS and it was well worth it! Not just for the IS-F but to try the F-sport cars as well. Really sold me on them......
the past 2 yrs were crap, not really lexus problems, but more like the cheap crowd who were there to destroy things and fight for food. i wonder if half of them can actually afford a luxury car
if they do it again, i hope they get more specific about audience
07-16-09, 10:24 AM
#13
Super Moderator
pretty much how i feel about it too. the first 2 yrs were wow, loved it, loved everything about it
the past 2 yrs were crap, not really lexus problems, but more like the cheap crowd who were there to destroy things and fight for food. i wonder if half of them can actually afford a luxury car
the past 2 yrs were crap, not really lexus problems, but more like the cheap crowd who were there to destroy things and fight for food. i wonder if half of them can actually afford a luxury car
07-16-09, 10:30 AM
#14
pretty much how i feel about it too. the first 2 yrs were wow, loved it, loved everything about it
the past 2 yrs were crap, not really lexus problems, but more like the cheap crowd who were there to destroy things and fight for food. i wonder if half of them can actually afford a luxury car
if they do it again, i hope they get more specific about audience
the past 2 yrs were crap, not really lexus problems, but more like the cheap crowd who were there to destroy things and fight for food. i wonder if half of them can actually afford a luxury car
if they do it again, i hope they get more specific about audience
