http://www.bmwusa.com/standard/conte...ecocredit.aspx

Efficiency may be the buzzword of the moment in the automotive industry, but it's hardly a new concept at BMW. We've always lived by the EfficientDynamics philosophy - less emissions without sacrificing performance.

So when the government recently announced its 'Cash for Clunkers' program to reward Americans for driving more fuel-efficient cars, we were inspired to begin an incentive program of our own. Now through August 31, BMW will give you a $4,500 Eco Credit toward your purchase of a 335d or an X5 xDrive35d - the most fuel-efficient vehicles in their class.

But the savings go beyond this limited-time offer. You'll also receive a $900 tax credit3 on the 335d and $1,800 on the X5 xDrive35d. And like any BMW, both diesel vehicles come with 4 years/50,000 miles of zero-cost maintenance. Plus, its best-in-class efficiency will save you approximately $2,000 in fuel costs over four years.4

The question now is not should you or shouldn't you. Instead, it's simply: Are you in the mood for a sleek, all-new sedan or a versatile Sports Activity Vehicle?

See the 335d Offer
See the X5 xDrive35d Offer

 

When they say "20%" less emissions, are they comparing that to a gas engine or a previous diesels? I can't imagine any new diesel emitting less fumes than a new gas engine. Or?

While on this topic, it's my opinion they should have released a cheaper version of the 3-series diesel. The average diesel buyer is looking more torwards fuel economy, not all out performance.

Lastly, I am sure every competing car company is watching this BMW diesel story very closely. They were the guineapigs.

 

Fizzboy7, great point - BMW should have offered the 320d here along with the 335d.

 

god i want a 335d.... 400 ft lbs of torque stock! imagine what a chip and exhaust would do, easily 500 ft lbs.
If i wnated a car payment, this would be high on my list.

regarding emissions, diesel only put out more NOx than a gasser. everything else is lower. With the new urea technology, Nox is no longer an issue, urea was developed specifically to target the NOx emissions. CO2 is really the issue and diesels ahve always been lower on co2 emissions than gassers. the smoke peopel see is simply soot, it settles into the ground and is comnpletely biodegradable, it has nothing to do with gaseous emissions.

 

i thought the cap on the cash for clunkers program was a $42k car or so.