Americans Open To Vehicles From China and India ?
07-30-09 | 08:24 AM
#1
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Americans Open To Vehicles From China and India ?
By George Peterson
July 28, 2009
SOURCE
July 28, 2009
Americans Open To Vehicles From China and India
New Study Shows Willingness to Accept Unknown Brands
Tustin, CA (July 28, 2009) - Newly released research shows fifteen percent of new car buyers in the United States say they would consider purchasing their next vehicle from China, and eleven percent would consider buying a car from India, without knowing specific brands or vehicles.This compares with sixteen percent who said they would consider a vehicle from Korea, which has been marketing vehicles in the U.S. since the 1980s.
"As Hyundai and Kia have been on the American scene for decades now, it's surprising that consideration for Chinese and Indian brands, sight unseen, would be about as strong as it is for the Korean brands," said George Peterson, president of automotive research firm AutoPacific and author of the study. "However, with so many premium and high-tech non-automotive products already being made in China and purchased by Americans, why not automobiles too? It appears that buyers in America are willing to give Chinese and Indian vehicles a chance right out of the box. Understanding these consumers will be critically important to the success of any newcomer."
The just-released study - "Opportunity for Chinese and Indian Brands in the USA" - provides new insight into who these consumers are and what they're looking for in their next car or truck. Based on a national survey of more than 30,000 new car and truck buyers, AutoPacific's 2009 Research Suite database reveals insights into the willingness of Americans to consider cars and trucks coming from China and India.
"Not only are a significant number of people willing to consider Chinese and Indian brands, this group consists of highly desirable buyers who would be coveted by any manufacturer. They tend to be young, well-educated, and affluent for their age and have good jobs in administrative, health care and middle management positions," added Peterson.
The study shows Chinese and Indian considerers are more likely to currently own Japanese and Korean brands, indicating that these brands may have the most competition from the new entries, rather than domestic brands like Chrysler, Ford and GM. The study also revealed that while those who would consider a car from China and India rate reliability and durability high, they are not as interested in the dynamics of a vehicle like handling, braking and acceleration.
New Study Shows Willingness to Accept Unknown Brands
Tustin, CA (July 28, 2009) - Newly released research shows fifteen percent of new car buyers in the United States say they would consider purchasing their next vehicle from China, and eleven percent would consider buying a car from India, without knowing specific brands or vehicles.This compares with sixteen percent who said they would consider a vehicle from Korea, which has been marketing vehicles in the U.S. since the 1980s.
"As Hyundai and Kia have been on the American scene for decades now, it's surprising that consideration for Chinese and Indian brands, sight unseen, would be about as strong as it is for the Korean brands," said George Peterson, president of automotive research firm AutoPacific and author of the study. "However, with so many premium and high-tech non-automotive products already being made in China and purchased by Americans, why not automobiles too? It appears that buyers in America are willing to give Chinese and Indian vehicles a chance right out of the box. Understanding these consumers will be critically important to the success of any newcomer."
The just-released study - "Opportunity for Chinese and Indian Brands in the USA" - provides new insight into who these consumers are and what they're looking for in their next car or truck. Based on a national survey of more than 30,000 new car and truck buyers, AutoPacific's 2009 Research Suite database reveals insights into the willingness of Americans to consider cars and trucks coming from China and India.
"Not only are a significant number of people willing to consider Chinese and Indian brands, this group consists of highly desirable buyers who would be coveted by any manufacturer. They tend to be young, well-educated, and affluent for their age and have good jobs in administrative, health care and middle management positions," added Peterson.
The study shows Chinese and Indian considerers are more likely to currently own Japanese and Korean brands, indicating that these brands may have the most competition from the new entries, rather than domestic brands like Chrysler, Ford and GM. The study also revealed that while those who would consider a car from China and India rate reliability and durability high, they are not as interested in the dynamics of a vehicle like handling, braking and acceleration.
07-30-09 | 09:00 AM
#3
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From: Massachusetts
I think the first 5 years or so will be there toughest until they can prove themselves. Although if they are junk for longer than that, then they'll have the same challenge that Hyundai had.
Safety will be the American's biggest concern as Chinese cars in particular are known to crumple like tin foil. Quality of course is the second biggest thing to prove.
But if they sell new cars for $5,000, they will find buyers.
http://www.youtube.com/watch?v=s4hLPauiyyQ
http://www.youtube.com/watch?v=D827IxEJVS4
http://www.youtube.com/watch?v=r9YbDCvrBBk&NR=1
I think a scooter is still safer....
Safety will be the American's biggest concern as Chinese cars in particular are known to crumple like tin foil. Quality of course is the second biggest thing to prove.
But if they sell new cars for $5,000, they will find buyers.
http://www.youtube.com/watch?v=s4hLPauiyyQ
http://www.youtube.com/watch?v=D827IxEJVS4
http://www.youtube.com/watch?v=r9YbDCvrBBk&NR=1
I think a scooter is still safer....
07-30-09 | 10:49 AM
#6
sorry - China and India are two suppliers that I will not be interested in. My preference:
1 - Japan
2 - Germany
3 - USA/Korea
With the offerings from the above, I don't see a need for cars from the 3rd world in my garage.
1 - Japan
2 - Germany
3 - USA/Korea
With the offerings from the above, I don't see a need for cars from the 3rd world in my garage.
07-30-09 | 10:58 AM
#7
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07-30-09 | 11:08 AM
#8
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From: Virginia/D.C. suburbs
A few years ago, Malcolm Bricklin, the entrepeneur who brought us the forgettable Yugo in 1980's and his own self-named Bricklin sports car, was supposed to have hammered out a deal with the Chery company in China to import some of their small cars here, redone to American safety/emissions specs. Chery even set up a display at the Detroit Auto Show that year. They were going to start as low as $7000. I myself eagerly awaited this deal because I wanted to see the Chinese vehicles for myself and review them, to assess their level of quality and competence. There was a lot of auto-media publicity surrounding this, but then, nothing.....it seems like the whole deal just fizzled away and the press stopped taling about it.
Then, last year, Dodge/Chrysler was supposed to start selling a line of Chery-produced small cars (again, very cheaply), and, again, that deal seemed to have quietly fell through the cracks, without any official explanation, although Chrysler's looming bankrupcy may have been the real reason. And, of course, instead, Chrysler could end up selling Americanized Fiats.
Then, last year, Dodge/Chrysler was supposed to start selling a line of Chery-produced small cars (again, very cheaply), and, again, that deal seemed to have quietly fell through the cracks, without any official explanation, although Chrysler's looming bankrupcy may have been the real reason. And, of course, instead, Chrysler could end up selling Americanized Fiats.
07-30-09 | 11:17 AM
#9
07-30-09 | 11:26 AM
#10
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From: Virginia/D.C. suburbs
Even if the vehicles aren't designed there, we already have a LOT of new vehicles here in the U.S. that are manufactured/assembled in Third-World plants, particularly Mexico and Brazil. If one is not in YOUR garage, it is likely to be in one of your neighbor's.
07-30-09 | 03:07 PM
#12
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From: Virginia/D.C. suburbs
Jaguars are British-designed and built in British plants......and gone are the days that some of them used Ford parts. Even with Indian owner Tata Motors, I'm not sure they would qualify under the scenario I outlined above.
07-30-09 | 03:51 PM
#13
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From: Waiting for next track day
I am another member with the same preference in cars. I would probably not ever buy an American car so the idea of purchasing a chinese ( hell NO) or Indian car is out of the question for me.
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