Och

iTrader: (3)

On the side note, the Taurus is such a nice design, it looks way better than Camcordtima. Big cudos to Ford.

IS350jet

Funny, I never saw Ford compare a Taurus to an LS460. All I saw, was Ford comparing the durability of its paint compared to the paint on a LS460. Huge difference.

MPLexus301

iTrader: (3)

I do like the overall design of the Taurus but I wish they had done a better job of designing the rear end. The front is sinewy and swept back, and the rear looks like it was built with cinder blocks. It just doesn't flow together too well.

Also, if you look at the car from a direct side view, the front and rear over hang are almost hilarious.

lexmenow

Tarus look WAYYYYYYYYYYY better then the RL WOW!!!!!!!

leedogg

Its about goddamn time Ford steps up to the plate. The US auto industry has been lagging behind for way too long.

Mr Johnson

He's talking about Jim Farley who was VP of marketing for Toyota and GM for Lexus. He's at Ford getting more and more responsibility.

Deborah Meyer OTOH is long gone from Chrysler.

rominl

iTrader: (4)

you heard? let us know when you know for sure.

i detail cars, and ls460 easily have one of the best finish in terms of smoothness and reflections, when compared to other brands (bmw, audi, mb) or even other lexus models

at the same time though, i agree lexus paint is way soft, that's not a good thing considered the kind of road condition here in the US. so easily get chipped. lexus supposedly will come out with better paint soon, we will see

flipside909

Where did you "hear" that from? Hearing it and actually seeing it in person are two different things. I've been around many model LS' since the 4LS first was introduced. It does have a very deep and smooth finish. It speaks for itself.

mmarshall

Well, it's nice, of course, if Ford can do a better job than Lexus of making chip-resistant paint and finish, but it overlooks two things. First, Infiniti has been doing chip-resistant (virtually chip-proof) paint for a couple of years now. Second, the very NEED to make chip-resistant paint in the first place only arose because highway construction and accident clean-up crews don't properly clean up the mess and debris behind them, and lazy truckers don't load, cover, and/or tie down their truck beds properly. The fact that there is so much loose debris on the highways and on dump trucks to start with is what is really outrageous....and, of course, beyond the control of car companies.

iKenn

iTrader: (1)

man, whos gonna fix the LS now?

dsnowgs4

This is pretty impressive technology. I find it funny that Tanner implies that the rest of the Taurus is as good as the paint.

American engineers are some of the best on the planet, but Ford GM and Chrysler have not brought their A game for a while. Maybe things are finally changing. If only they start putting this much thought into the interiors.

I hope that this marketing campaign does not think that because of the paint quality of the Taurus all Fords will drive like M3's and have Lexus quality and reliability.

Cute but a bit off....

RXSF

Lexus needs to start using paint that can heal itself too. lol

rominl

iTrader: (4)

there has been talk about it, i read a few threads here. i don't know if that's what lexus is coming up with soon

GSteg

iTrader: (15)

As a detailer (by trade), I'd love to have healing paint on my own car.

I really hope they do make use of the technology because it'll trickle down to the point where we can just go in and get our cars painted without having to pay a ridiculous amount.

IS-SV

Hopefully Lexus doesn't respond about Ford's history of bad silver paint used on it's trucks many years ago, that was a fiasco due to them believing a paint vendors claims.

Lexus, Toyota, Honda, Porsche, Mercedes, BMW all receive so much free advertising from their wanna-be competitors. When a competitor uses this type of advertising they are actually doing the named brand/leader a favor. Sure there is merit to the claims no doubt (good paint technology it seems), but IMHO not the best way to advertise positively, it can come across as desperate.