LS460 VS Ford Taurus Paint Test
07-30-09, 10:29 PM
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LS460 VS Ford Taurus Paint Test
Obviously produced by Ford and biased towards their new car, but just an interesting video plus food for thought.
And yes, I know lexus uses a weaker paint due to their stricter environmental impact measures.
http://www.youtube.com/watch?v=EO10wV8Qhy4
And yes, I know lexus uses a weaker paint due to their stricter environmental impact measures.
http://www.youtube.com/watch?v=EO10wV8Qhy4
07-30-09, 10:45 PM
#2
2010 Ford Taurus ads compare features vs. LS 460, M45
http://www.detnews.com/article/20090...on-luxury-cars
YouTube 2010 Taurus vs. 2009 LS 460
Taurus ads to take on luxury cars
Bryce G. Hoffman / The Detroit News
[...]
While print and TV spots highlight the Taurus' reviews and technology, the online ads pit it against cars costing nearly three times more.
In one spot, the Taurus and the $67,000 Infiniti M45X have their radar systems challenged by an obstacle course and a pair of aggressive drivers.
It is designed to show the Taurus' blind-spot detection system, which the Infiniti doesn't have.
"We're flattered that Ford would pick us," said Infiniti spokesman Kyle Bazemore. "But features don't tell the whole story. The M45X is a world-class luxury sedan. Our entry-level Infiniti G beat the Taurus in a head-to-head test by Edmunds.com."
In another spot, a Taurus and a $69,000 Lexus LS trail behind a gravel truck spilling its load to test each car's paint quality.
"Only one aspect of the car is being featured and we're not sure what the basis of any claims would be," said Deborah Senior, Lexus corporate marketing manager. "The LS and the Taurus tend to appeal to different audiences so it will be interesting to see how the message resonates with consumers."
Ford said the ads are not designed to win customers from the foreign luxury brands.
"Our goal is not to position this car as a luxury product," said Matt Vandyke, U.S. marketing communications director for Ford. "We have very different customers.... They're not looking for a badge. But they are people who absolutely want advanced technology."
Bryce G. Hoffman / The Detroit News
[...]
While print and TV spots highlight the Taurus' reviews and technology, the online ads pit it against cars costing nearly three times more.
In one spot, the Taurus and the $67,000 Infiniti M45X have their radar systems challenged by an obstacle course and a pair of aggressive drivers.
It is designed to show the Taurus' blind-spot detection system, which the Infiniti doesn't have.
"We're flattered that Ford would pick us," said Infiniti spokesman Kyle Bazemore. "But features don't tell the whole story. The M45X is a world-class luxury sedan. Our entry-level Infiniti G beat the Taurus in a head-to-head test by Edmunds.com."
In another spot, a Taurus and a $69,000 Lexus LS trail behind a gravel truck spilling its load to test each car's paint quality.
"Only one aspect of the car is being featured and we're not sure what the basis of any claims would be," said Deborah Senior, Lexus corporate marketing manager. "The LS and the Taurus tend to appeal to different audiences so it will be interesting to see how the message resonates with consumers."
Ford said the ads are not designed to win customers from the foreign luxury brands.
"Our goal is not to position this car as a luxury product," said Matt Vandyke, U.S. marketing communications director for Ford. "We have very different customers.... They're not looking for a badge. But they are people who absolutely want advanced technology."
07-30-09, 10:48 PM
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https://www.clublexus.com/forums/ls4...aint-test.html
so biased though. I want to see the behind the scenes
when Ford can say that their cars are hand sanded in the painting process, then they can start saying something
so biased though. I want to see the behind the scenes
when Ford can say that their cars are hand sanded in the painting process, then they can start saying something
07-30-09, 10:52 PM
#5
Ah, thx for the link. In response, here's a rumor reported recently:
Although I agree with what RXSF regarding: let's see if the competing vehicle is hand-sanded, mirror-like finish etc., then we'll talk. 
Last edited by encore888; 07-30-09 at 11:01 PM.
07-30-09, 11:17 PM
#6
Lexus Test Driver
back in the good ol day's bumpers were made of metal and black rubber and could take quite a beating without outwards damage.. I still wouldn't want a new car with bumpers like that cuz it's butt ugly just like the new taurus.
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07-31-09, 12:04 AM
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Great marketing by Ford.....
Who would of thought...Ford comparing a Ford Taurus to a Lexus LS460
I am not sure what is worse...Ford comparing the Taurus to a Lexus LS460 or the members on ClubLexus trying to defend the LS
Great job Ford
Who would of thought...Ford comparing a Ford Taurus to a Lexus LS460
I am not sure what is worse...Ford comparing the Taurus to a Lexus LS460 or the members on ClubLexus trying to defend the LS
Great job Ford
07-31-09, 12:06 AM
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07-31-09, 12:30 AM
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Is this Alan Mulally's LS?
Oh, and LOL big time at this one...Acura looking sad again
http://www.youtube.com/watch?v=raexL...er_profilepage
Oh, and LOL big time at this one...Acura looking sad again
http://www.youtube.com/watch?v=raexL...er_profilepage
Last edited by FKL; 07-31-09 at 12:33 AM.
07-31-09, 12:42 AM
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Ford got Tanner Foust to do ads for the Taurus?
weird they would choose him...
also that decibels ad...
decibels is logarithmic so is it really 5%? (too late for me to do math)
weird they would choose him...
also that decibels ad...
decibels is logarithmic so is it really 5%? (too late for me to do math)
07-31-09, 01:02 AM
#14
Well, the hand-sanded finish is real. There are technicians in Tahara who are responsible for it.
Deborah Meyer, former Lexus marketing VP, went to work for Chrysler and is still there last time I checked.
Deborah Meyer, former Lexus marketing VP, went to work for Chrysler and is still there last time I checked.
07-31-09, 03:06 AM
#15
I think this is great for Ford. We all know that the effing government has made all manufacturers use softer paint, because of global warming
Apparently Ford has found a formula to make paint thats still durable and complies with governments nonsense. I hope all manufacturers will soon catch up.
Apparently Ford has found a formula to make paint thats still durable and complies with governments nonsense. I hope all manufacturers will soon catch up.