Infiniti Essence on US tour. Good brand exposure?
#1
Infiniti Essence on US tour. Good brand exposure?
http://www.edmunds.com/insideline/do...opanel..2.*#10
"it will travel to Louis Vuitton stores in major U.S. cities, including Las Vegas, Dallas, New York, Chicago, Miami and Los Angeles"
infiniti's forever-unattainable halo car will be shown in multiple cities.
think this will boost brand image???
infiniti is tier 1.75 right now.
this might boost it to tier 1.5.
"it will travel to Louis Vuitton stores in major U.S. cities, including Las Vegas, Dallas, New York, Chicago, Miami and Los Angeles"
infiniti's forever-unattainable halo car will be shown in multiple cities.
think this will boost brand image???
infiniti is tier 1.75 right now.
this might boost it to tier 1.5.
#2
The Essence, like many ideas, help get people's attentions.
However, it will not sell cars.
For example, Acura has multiple concepts that will never make production. And you can't entice people with RWD V8s and offer FWD V6s only. And as we can prove, Acura recent concepts do not help sell real cars.
I prefer Hyundai's methods better: forget about concept cars, and sell actual production cars that will impress the masses, both regular folk and enthusiasts. That is how you sell cars...
However, it will not sell cars.
For example, Acura has multiple concepts that will never make production. And you can't entice people with RWD V8s and offer FWD V6s only. And as we can prove, Acura recent concepts do not help sell real cars.
I prefer Hyundai's methods better: forget about concept cars, and sell actual production cars that will impress the masses, both regular folk and enthusiasts. That is how you sell cars...
#3
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I haven't heard one person mention this vehicle outside of loyal Nissan fans. Why are they even touring it, they are not going to build it.
They can't keep telling us that Infiniti has its own style when they continue to be Nissan rebadges for the most part and have to share Nissan cues b/c of it.
Also if they haven't heard LV is hurting right now. I suggest Infiniti subscribes to Bloomberg and read up lol.
Lets see buyer goes to LV, sees INfiniti Essence and asks store saleman a question....
"Why is there a Mazda parked inside the store"??
-Its not a Mazda its an Infinity
"A what?
-Infinity, they came here and dropped the car off
"So the speaker company is selling cars now"
-No I think Nissan makes them
"Oh well its nice when does it come out"??
-Well I don't think its going to be sold
"Then why is it here"??
-I think its to show people what an Infinity is
"Wait what is that again"?
-Its the car you are looking at, its supposed to influence the next M
"Next M? I thought you said Nissan made it. I have a M5, I love that car, I love BMWs
-No, its an Infinty M, not a BMW M
"WTF, well these pants are too tight anyway, I'm leaving"
"Oh".....I have a deposit down on a Lexus LF-A
They can't keep telling us that Infiniti has its own style when they continue to be Nissan rebadges for the most part and have to share Nissan cues b/c of it.
Also if they haven't heard LV is hurting right now. I suggest Infiniti subscribes to Bloomberg and read up lol.
Lets see buyer goes to LV, sees INfiniti Essence and asks store saleman a question....
"Why is there a Mazda parked inside the store"??
-Its not a Mazda its an Infinity
"A what?
-Infinity, they came here and dropped the car off
"So the speaker company is selling cars now"
-No I think Nissan makes them
"Oh well its nice when does it come out"??
-Well I don't think its going to be sold
"Then why is it here"??
-I think its to show people what an Infinity is
"Wait what is that again"?
-Its the car you are looking at, its supposed to influence the next M
"Next M? I thought you said Nissan made it. I have a M5, I love that car, I love BMWs
-No, its an Infinty M, not a BMW M
"WTF, well these pants are too tight anyway, I'm leaving"
"Oh".....I have a deposit down on a Lexus LF-A
#4
I haven't heard one person mention this vehicle outside of loyal Nissan fans. Why are they even touring it, they are not going to build it.
They can't keep telling us that Infiniti has its own style when they continue to be Nissan rebadges for the most part and have to share Nissan cues b/c of it.
Also if they haven't heard LV is hurting right now. I suggest Infiniti subscribes to Bloomberg and read up lol.
Lets see buyer goes to LV, sees INfiniti Essence and asks store saleman a question....
"Why is there a Mazda parked inside the store"??
-Its not a Mazda its an Infinity
"A what?
-Infinity, they came here and dropped the car off
"So the speaker company is selling cars now"
-No I think Nissan makes them
"Oh well its nice when does it come out"??
-Well I don't think its going to be sold
"Then why is it here"??
-I think its to show people what an Infinity is
"Wait what is that again"?
-Its the car you are looking at, its supposed to influence the next M
"Next M? I thought you said Nissan made it. I have a M5, I love that car, I love BMWs
-No, its an Infinty M, not a BMW M
"WTF, well these pants are too tight anyway, I'm leaving"
"Oh".....I have a deposit down on a Lexus LF-A
They can't keep telling us that Infiniti has its own style when they continue to be Nissan rebadges for the most part and have to share Nissan cues b/c of it.
Also if they haven't heard LV is hurting right now. I suggest Infiniti subscribes to Bloomberg and read up lol.
Lets see buyer goes to LV, sees INfiniti Essence and asks store saleman a question....
"Why is there a Mazda parked inside the store"??
-Its not a Mazda its an Infinity
"A what?
-Infinity, they came here and dropped the car off
"So the speaker company is selling cars now"
-No I think Nissan makes them
"Oh well its nice when does it come out"??
-Well I don't think its going to be sold
"Then why is it here"??
-I think its to show people what an Infinity is
"Wait what is that again"?
-Its the car you are looking at, its supposed to influence the next M
"Next M? I thought you said Nissan made it. I have a M5, I love that car, I love BMWs
-No, its an Infinty M, not a BMW M
"WTF, well these pants are too tight anyway, I'm leaving"
"Oh".....I have a deposit down on a Lexus LF-A
nice dialogue.
got a chuckle out of that
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#8
I haven't heard one person mention this vehicle outside of loyal Nissan fans. Why are they even touring it, they are not going to build it.
They can't keep telling us that Infiniti has its own style when they continue to be Nissan rebadges for the most part and have to share Nissan cues b/c of it.
Also if they haven't heard LV is hurting right now. I suggest Infiniti subscribes to Bloomberg and read up lol.
Lets see buyer goes to LV, sees INfiniti Essence and asks store saleman a question....
"Why is there a Mazda parked inside the store"??
-Its not a Mazda its an Infinity
"A what?
-Infinity, they came here and dropped the car off
"So the speaker company is selling cars now"
-No I think Nissan makes them
"Oh well its nice when does it come out"??
-Well I don't think its going to be sold
"Then why is it here"??
-I think its to show people what an Infinity is
"Wait what is that again"?
-Its the car you are looking at, its supposed to influence the next M
"Next M? I thought you said Nissan made it. I have a M5, I love that car, I love BMWs
-No, its an Infinty M, not a BMW M
"WTF, well these pants are too tight anyway, I'm leaving"
"Oh".....I have a deposit down on a Lexus LF-A
They can't keep telling us that Infiniti has its own style when they continue to be Nissan rebadges for the most part and have to share Nissan cues b/c of it.
Also if they haven't heard LV is hurting right now. I suggest Infiniti subscribes to Bloomberg and read up lol.
Lets see buyer goes to LV, sees INfiniti Essence and asks store saleman a question....
"Why is there a Mazda parked inside the store"??
-Its not a Mazda its an Infinity
"A what?
-Infinity, they came here and dropped the car off
"So the speaker company is selling cars now"
-No I think Nissan makes them
"Oh well its nice when does it come out"??
-Well I don't think its going to be sold
"Then why is it here"??
-I think its to show people what an Infinity is
"Wait what is that again"?
-Its the car you are looking at, its supposed to influence the next M
"Next M? I thought you said Nissan made it. I have a M5, I love that car, I love BMWs
-No, its an Infinty M, not a BMW M
"WTF, well these pants are too tight anyway, I'm leaving"
"Oh".....I have a deposit down on a Lexus LF-A
Ok. That's a pretty healthy dis of one of the most beautiful concept cars to ever come out a Japanese design studio. Harsh, I think.
#10
#11
The Essence is a beautiful car. If you can't even appreciate that, then why even try to describe yourself as a car enthusiast.
LV is likely hurting now because of the crappy economy. Just because its selling less, doesnt mean its image is getting hurt. If LV decided to include infiniti in their marketing, then maybe they see something you dont
#12
What's so bad about touring a vehicle that hints at the future of this company?
I think Infiniti has been doing a good job at distinguishing itself from "just another Nissan". Just because it has a Nissan badge in its home country, doesn't make it any different. What if Lexus badged all of its current lineup as Toyota in Japan? What would change? Nothing. Besides marketing, its still the same exact vehicle, with its own distinguishable-enough styling cues.
Last edited by S8B; 08-10-09 at 11:17 PM.
#15
When Infiniti actually releases a production car close to the Essence, then we can talk. The Infiniti G and M have been a success, but they there is nothing "shocking" about them.