Caddy SRX Driving Event
#1
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#3
Lexus Champion
These are good marketing tools to get different crowds into their showrooms. I once did one of these that Motor Trend and Cadillac put together. It was a little different because they let you drive different makes side by side. One comparo was a STS/7 series and a Lexus LS. Going into it, my perception of Cadi's were they were just big boats. It quickly changed after the drive.
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#5
Tech Info Resource
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I got to participate in a marketing focus group where we drove the car while commenting about what we liked and disliked. It was even better than a driving event IMHO.
And they PAID me to do it.
And they PAID me to do it.
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#8
Lexus Fanatic
all of the auto makers are catching on and I am sure we will be seeing more and more of this in the future. Its one thing to drive te car around the block vs flogging the thing on a track
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