Debunking the Lexus age myth
#76
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EXACTLY.
I love how the media NEVER points out that Mercedes has a HIGHER average owner age than Lexus does. The average age of Lexus owners I believe is 56, but for Mercedes it is over 60 (around 63)!
Despite this rarely-mentioned FACT, Mercedes is seen as "cool" among young people, like you said with the AMG posters on their walls.
I love how the media NEVER points out that Mercedes has a HIGHER average owner age than Lexus does. The average age of Lexus owners I believe is 56, but for Mercedes it is over 60 (around 63)!
Despite this rarely-mentioned FACT, Mercedes is seen as "cool" among young people, like you said with the AMG posters on their walls.
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#77
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BMW & Mercedes were cool even before AMG & M came to mass market. Most of you were not around in the 70's & early 80's to remember the 3.0 csl, 320i's, 560sec's, 528i's, SL's, 190E's etc.. These were the cars to have back then & the trend continues today.. AMG & M are just cherries on top of the cake.
#78
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Lexus *had* the 1st-gen SC coupe, the 2nd-gen GS, and the 1st-gen IS, all pretty "bad-***", so what's your point?
Most young people can't even differentiate between the alphabet soup of Benz models.
Fact is, AMG has done wonders for Benz' image for young people in current modern times.
#79
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Most young people can't even differentiate between the alphabet soup of Benz models.
Fact is, AMG has done wonders for Benz' image for young people in current modern times.
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#80
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That changes nothing about the fact that the average age of Benz owners is still HIGHER than Lexus owners.
Lexus *had* the 1st-gen SC coupe, the 2nd-gen GS, and the 1st-gen IS, all pretty "bad-***", so what's your point?
Most young people can't even differentiate between the alphabet soup of Benz models.
Fact is, AMG has done wonders for Benz' image for young people in current modern times.
Lexus *had* the 1st-gen SC coupe, the 2nd-gen GS, and the 1st-gen IS, all pretty "bad-***", so what's your point?
Most young people can't even differentiate between the alphabet soup of Benz models.
Fact is, AMG has done wonders for Benz' image for young people in current modern times.
#81
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My point is, young people cannot afford any AMG cars, but they DREAM about them, and it gets young people talking about and thinking about Mercedes. Most young people don't even think about Lexus.
How many coupes and high-performance cars does BMW have? Not much at all, yet it has a GREAT reputation among young people, because everybody loves and dreams about the M cars.
How many coupes and high-performance cars does BMW have? Not much at all, yet it has a GREAT reputation among young people, because everybody loves and dreams about the M cars.
#82
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Most young people don't even think about Lexus.
How many coupes and high-performance cars does BMW have? Not much at all, yet it has a GREAT reputation among young people, because everybody loves and dreams about the M cars.
#83
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BMW & Mercedes were cool even before AMG & M came to mass market. Most of you were not around in the 70's & early 80's to remember the 3.0 csl, 320i's, 560sec's, 528i's, SL's, 190E's etc.. These were the cars to have back then & the trend continues today.. AMG & M are just cherries on top of the cake.
It wasn't overnight for them. BMW/Benz "coolness" was not as cool as you make it in the past.
#84
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Why? B/C they are EXPENSIVE.
And M-B has been around a lot longer than Lexus....it is, arguably (under the Daimler name), the oldest auto company in existance. Many older folks were buying M-B products before Lexus even existed.
That's also the case with several other luxury makes, including Cadillac and Lincoln.
Not really. AMG models are, IMO, grossly overpriced, and many, if not most, younger people simply don't have the money to afford them, though some can at least partially get around that by leasing (or, if you are like Lindsay Lohan and have already wrecked two of them)
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That's also the case with several other luxury makes, including Cadillac and Lincoln.
Not really. AMG models are, IMO, grossly overpriced, and many, if not most, younger people simply don't have the money to afford them, though some can at least partially get around that by leasing (or, if you are like Lindsay Lohan and have already wrecked two of them)
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#85
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You conveniently forget to explain they grew their lineups. BMW had a pretty blah lineup and almost got bought by Mercedes as they were broke. You also forgot maybe THE most important BMW that changed their image the 2002. The other cars you mentioned don't mean much (maybe the CSL).
It wasn't overnight for them. BMW/Benz "coolness" was not as cool as you make it in the past.
It wasn't overnight for them. BMW/Benz "coolness" was not as cool as you make it in the past.
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#87
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That changes nothing about the fact that the average age of Benz owners is still HIGHER than Lexus owners.
Lexus *had* the 1st-gen SC coupe, the 2nd-gen GS, and the 1st-gen IS, all pretty "bad-***", so what's your point?
Most young people can't even differentiate between the alphabet soup of Benz models.
Fact is, AMG has done wonders for Benz' image for young people in current modern times.
Lexus *had* the 1st-gen SC coupe, the 2nd-gen GS, and the 1st-gen IS, all pretty "bad-***", so what's your point?
Most young people can't even differentiate between the alphabet soup of Benz models.
Fact is, AMG has done wonders for Benz' image for young people in current modern times.
There's a difference between what is quantifiable (age) and what is qualitative (appreciation, interest, halo-effect, etc).
Lexus is getting there, thankfully.
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