Lexus Minivan
09-01-09, 09:59 PM
#31
The local Lexus dealer here uses the Sienna XLE, while BMW down the street uses Sienna LEs or CEs and has a sign on the sides that says BMW Concord Executive Transporation. I don't consider a CE or LE "executive" transit, even the bus sounds tempting at this point 
My old job uses a Odyssey Touring, no NAV for one of its service shuttles. Not bad for being a Honda dealer
My old job uses a Odyssey Touring, no NAV for one of its service shuttles. Not bad for being a Honda dealer
09-01-09, 10:14 PM
#32
Lexus Fanatic
09-01-09, 10:19 PM
#33
Lexus Fanatic
Correct. Lexus marketers, I believe, once considered selling a rebadged Sienna XLE as a Lexus product, but then decided that it wasn't necessary, as no other luxury nameplate in the American market had a dedicated minivan (if you don't consider the Chrysler Town & Country to be a luxury vehicle).
09-01-09, 10:36 PM
#34
Correct. Lexus marketers, I believe, once considered selling a rebadged Sienna XLE as a Lexus product, but then decided that it wasn't necessary, as no other luxury nameplate in the American market had a dedicated minivan (if you don't consider the Chrysler Town & Country to be a luxury vehicle).
On the flipside, how would it do for Lexus in terms of image? Would the typical NA buyer warm up to a Lexus minivan or are they fine buying a Toyota Sienna (XLE of course). They may see it as an advantage since it will cost less to maintain and insure than a Lexus brand vehicle and they don't have to look snobbish all the time (see, we have a Toyota, like regular folks). Lastly, it helps as because it's a Toyota, it's ok if their friends see the van as slightly used rather than in tip-top conditions.
Granted, it's a very specific stereotype but I mean, that's just one view, right? Otherwise, they could always add an MDX or something if they want to stick with luxury brands.
Thread
Thread Starter
Forum
Replies
Last Post
Curated Content Editor
IS - 3rd Gen (2014-present)
0
02-05-18 02:41 PM
