First Look: Hyundai Equus Walkaround and Drive
09-05-09, 12:38 PM
#46
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), but if someone's considering say a GS, or 5 series and finds they can afford an Equus, well, that's where it gets interesting.
09-05-09, 02:14 PM
#47
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And that's probably the rationale behind the car. Why should those with wealth have all the fun?
09-06-09, 01:03 PM
#48
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I make enough to buy a new Genesis every month, but I'm still really interested in the Equus. I sat in one at a Korean auto show, so I can't wait to test drive one.
10-19-10, 12:07 PM
#49
Price
Hyundai Motor America today announced pricing for the all new 2011 Hyundai Equus luxury sedan, which will go on sale nationwide in December.
The 2011 Equus will hit dealerships in 2 configuration including Equus Signature and Equus Ultimate. Both will be powered by a 4.6L Tau V8 making 385-hp and a peak torque of 333 lb-ft of torque (378-hp / 324 lb-ft using regular fuel) mated to a ZF 6-speed automatic.
Prices for the 2011 Hyundai Equus Signature will start at $58,000 while the Hyundai Equus Ultimate will start at $64,500. Up to $64,500 for a Hyundai? How does the Korean automaker plan on justifying such a price tag?
“We’re confident that smart luxury buyers will discover that Equus competes well with similar flagship products from Mercedes-Benz, BMW, Audi and Lexus,” said John Krafcik, Hyundai Motor America president and CEO. “But the traditional luxury brands simply can’t compete with the unique retail and ownership experience we’ll be providing for the Equus owner, including “Your Time, Your Place,” the industry’s first at-home vehicle demonstration program; the “At Your Service” program, which provides complimentary valet at-home pickup and no-charge maintenance for five years or 60,000 miles; and the industry’s first Apple iPad-based interactive owner’s manual.”
Hyundai plans on selling 45,000 units annually.
10-19-10, 12:44 PM
#53
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That's gotta be a misprint. I thought they were aiming for 2K a year. Even the Genesis sedan AND coupe just broke 3K per month only recently.
IMHO, they priced it too high. Not when $72K LS460s are actually selling for $59K. They're going to have some massive discounts (like Lexus) to compete (against Lexus). Even the Genesis owners don't see much value from the V8 Genesis (which shares the same engine/transmission) to the Equus.
The free maintainance is a nice surprise.
IMHO, they priced it too high. Not when $72K LS460s are actually selling for $59K. They're going to have some massive discounts (like Lexus) to compete (against Lexus). Even the Genesis owners don't see much value from the V8 Genesis (which shares the same engine/transmission) to the Equus.
The free maintainance is a nice surprise.
10-19-10, 12:47 PM
#54
That's gotta be a misprint. I thought they were aiming for 2K a year. Even the Genesis sedan AND coupe just broke 3K per month only recently.
IMHO, they priced it too high. Not when $72K LS460s are actually selling for $59K. They're going to have some massive discounts (like Lexus) to compete (against Lexus). Even the Genesis owners don't see much value from the V8 Genesis (which shares the same engine/transmission) to the Equus.
The free maintainance is a nice surprise.
IMHO, they priced it too high. Not when $72K LS460s are actually selling for $59K. They're going to have some massive discounts (like Lexus) to compete (against Lexus). Even the Genesis owners don't see much value from the V8 Genesis (which shares the same engine/transmission) to the Equus.
The free maintainance is a nice surprise.
At that price, I don't see anything that would make me say I need to buy this versus Lexus, Audi or Benz.
And it only comes in four colors? three for the interior. ugh
COLORS
Equus offers four exterior color choices and three interior theme choices. Exterior colors are White Satin Pearl, Black Noir Pearl, Granite Gray and Platinum Metallic. Interior themes are Cashmere with genuine Birch Burl wood, Jet Black with genuine walnut wood and Saddle with genuine walnut wood.
Equus offers four exterior color choices and three interior theme choices. Exterior colors are White Satin Pearl, Black Noir Pearl, Granite Gray and Platinum Metallic. Interior themes are Cashmere with genuine Birch Burl wood, Jet Black with genuine walnut wood and Saddle with genuine walnut wood.
"At Your Service" Summary
Valet service – The dealership will pickup and deliver the owner's Equus for maintenance, replacement of wear items or warranty work
Replacement vehicle – If alternative transportation is needed while service is being performed, the dealer will provide a Genesis or Equus at no cost
Maintenance – Covers all factory maintenance for the first five years or 60,000 miles, whichever comes first
Wear items – Covers brake pads, brakes discs, wiper blades and battery
Valet service – The dealership will pickup and deliver the owner's Equus for maintenance, replacement of wear items or warranty work
Replacement vehicle – If alternative transportation is needed while service is being performed, the dealer will provide a Genesis or Equus at no cost
Maintenance – Covers all factory maintenance for the first five years or 60,000 miles, whichever comes first
Wear items – Covers brake pads, brakes discs, wiper blades and battery
10-19-10, 12:57 PM
#55
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10-19-10, 01:43 PM
#57
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That 45k has to be a typo. I am impressed they brought it, hell a lot of luxury brands don't even compete here.
That is not accurate, Lexus has the lowest discounts
Luxury/Near luxury Incentives YTD
$1,736 - Lexus lowest
$2,614 - Acura
$3,021 - Buick
$4,369 - Chrysler
$4,620 - Cadillac
$5,111 - Infiniti
$5,170 - Lincoln Highest
http://www.prnewswire.com/news-relea...104482689.html
Luxury/Near luxury Incentives YTD
$1,736 - Lexus lowest
$2,614 - Acura
$3,021 - Buick
$4,369 - Chrysler
$4,620 - Cadillac
$5,111 - Infiniti
$5,170 - Lincoln Highest
http://www.prnewswire.com/news-relea...104482689.html
10-19-10, 02:17 PM
#58
So actually what is its name? Is it the Hyundai Equus, Equus VS460, or Hyundai EquusVS460. Is Equus or VS460 the models' name? On another note, if the Ipad takes a crap on a road trip at 3am, is there a backup hard copy to tell you important info you may need? Curious!!!
10-19-10, 03:16 PM
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You're comparing company averages and I'm only referring to one particular model: the LS460, which is what the Equus must compete against. I went to truecar.com and see that I can get $10K off retail off the bat without any negotiations. The $13K off was what I was quoted from Longo.