First Look: Hyundai Equus Walkaround and Drive
10-19-10, 03:29 PM
#61
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You're comparing company averages and I'm only referring to one particular model: the LS460, which is what the Equus must compete against. I went to truecar.com and see that I can get $10K off retail off the bat without any negotiations. The $13K off was what I was quoted from Longo.
The data shows Lexus offers the lowest incentives around. Until we have something that shows LS only incentives we cannot assume "massive" discounts throughout the entire LS range. The Genesis has a $399 lease offer so I wonder will the Equus get a $599 lease or so in the future?
10-19-10, 03:41 PM
#62
It depends from dealer to dealer. I've seen personally some models with 8k off list and some with pretty much nothing off the top.
The data shows Lexus offers the lowest incentives around. Until we have something that shows LS only incentives we cannot assume "massive" discounts throughout the entire LS range. The Genesis has a $399 lease offer so I wonder will the Equus get a $599 lease or so in the future?
The data shows Lexus offers the lowest incentives around. Until we have something that shows LS only incentives we cannot assume "massive" discounts throughout the entire LS range. The Genesis has a $399 lease offer so I wonder will the Equus get a $599 lease or so in the future?
someone can correct me, but when talking about incentives i thought it's more about manufacturers incentives compared to selling price? reading the article and especially the first sentence "Automakers typically raise incentives to help boost new car sales but in 2010, that trend was reversed" make me think so.
when i look at invoice vs msrp on japanese brands (especially lexus), the difference seems to be more than that of some other brands like bmw and mb. that in some way give dealerships more room to negotiate. here in socal, when i shop for lexus, it's always based on invoice + few hundreds to 1000, which is often quite a bit away from msrp.
10-19-10, 03:43 PM
#63
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sorry to get a bit OT.
someone can correct me, but when talking about incentives i thought it's more about manufacturers incentives compared to selling price? reading the article and especially the first sentence "Automakers typically raise incentives to help boost new car sales but in 2010, that trend was reversed" make me think so.
when i look at invoice vs msrp on japanese brands (especially lexus), the difference seems to be more than that of some other brands like bmw and mb. that in some way give dealerships more room to negotiate. here in socal, when i shop for lexus, it's always based on invoice + few hundreds to 1000, which is often quite a bit away from msrp.
someone can correct me, but when talking about incentives i thought it's more about manufacturers incentives compared to selling price? reading the article and especially the first sentence "Automakers typically raise incentives to help boost new car sales but in 2010, that trend was reversed" make me think so.
when i look at invoice vs msrp on japanese brands (especially lexus), the difference seems to be more than that of some other brands like bmw and mb. that in some way give dealerships more room to negotiate. here in socal, when i shop for lexus, it's always based on invoice + few hundreds to 1000, which is often quite a bit away from msrp.
http://www.insideline.com/hyundai/eq...-to-start.html
Hyundai Equus pricing to start at $58,900
October 19, 2010 -- Hyundai Motor America will sell its Equus luxury sedan starting at $58,900, including shipping, when the car goes on sale Nov. 1.
The base Equus Signature model comes with a host of standard luxury touches, such as high-intensity headlamps, moonroof, real wood interior trim, Bluetooth connectivity, a Lexicon audio system that pumps 608 watts through 17 speakers, a navigation system, acoustic laminated windshield and windows, rain-sensing wipers, leather seats and a suede headliner.
The high-line Equus Ultimate, priced at $65,400 including shipping, adds reclining rear seats similar to those found in business class on international flights. They are heated and cooled with built-in shiatsu massage.
The Equus is Hyundai's ambitious attempt to vault the brand into luxury-car territory by offering a full-sized luxury sedan with V-8 power and all the trimmings at a lower price than what competitors offer. For example, the Equus Signature undercuts the $65,255 base Lexus LS 460 by $7,355 including shipping.
“We're confident that smart luxury buyers will discover that Equus competes well with similar flagship products from Mercedes-Benz, BMW, Audi and Lexus,” Hyundai CEO John Krafcik said in a statement. “But the traditional luxury brands simply can't compete with the unique retail and ownership experience we'll be providing for the Equus owner.”
Hyundai will pamper Equus shoppers and owners to help lure would-be Lexus and Mercedes-Benz buyers to the brand. Equus shoppers can have the vehicle brought to their homes for a private showing. For buyers, Hyundai is throwing in free factory maintenance for 5 years/60,000 miles, a complimentary dealership valet service when the Equus needs maintenance and a free Hyundai Genesis loaner for all Equus buyers.
Equus buyers also get a free Apple iPad tablet computer with an Equus owner's manual installed.
Hyundai hopes to sell 2,000 to 3,000 Equus sedans per year in the United States.
October 19, 2010 -- Hyundai Motor America will sell its Equus luxury sedan starting at $58,900, including shipping, when the car goes on sale Nov. 1.
The base Equus Signature model comes with a host of standard luxury touches, such as high-intensity headlamps, moonroof, real wood interior trim, Bluetooth connectivity, a Lexicon audio system that pumps 608 watts through 17 speakers, a navigation system, acoustic laminated windshield and windows, rain-sensing wipers, leather seats and a suede headliner.
The high-line Equus Ultimate, priced at $65,400 including shipping, adds reclining rear seats similar to those found in business class on international flights. They are heated and cooled with built-in shiatsu massage.
The Equus is Hyundai's ambitious attempt to vault the brand into luxury-car territory by offering a full-sized luxury sedan with V-8 power and all the trimmings at a lower price than what competitors offer. For example, the Equus Signature undercuts the $65,255 base Lexus LS 460 by $7,355 including shipping.
“We're confident that smart luxury buyers will discover that Equus competes well with similar flagship products from Mercedes-Benz, BMW, Audi and Lexus,” Hyundai CEO John Krafcik said in a statement. “But the traditional luxury brands simply can't compete with the unique retail and ownership experience we'll be providing for the Equus owner.”
Hyundai will pamper Equus shoppers and owners to help lure would-be Lexus and Mercedes-Benz buyers to the brand. Equus shoppers can have the vehicle brought to their homes for a private showing. For buyers, Hyundai is throwing in free factory maintenance for 5 years/60,000 miles, a complimentary dealership valet service when the Equus needs maintenance and a free Hyundai Genesis loaner for all Equus buyers.
Equus buyers also get a free Apple iPad tablet computer with an Equus owner's manual installed.
Hyundai hopes to sell 2,000 to 3,000 Equus sedans per year in the United States.
Last edited by LexFather; 10-19-10 at 08:45 PM.
10-19-10, 08:45 PM
#64
From Hyundai's press release: "Hyundai expects the premium luxury market to total close to 45,000 units this year."
That is the total from everyone in this class, LS, S-class, 7-series, Audi 8-series, XJ......etc. That sounds about right.
10-19-10, 09:04 PM
#65
I think the Equus would sell, the Equus Ultimate is almost $30k less then a comparably equipped LS460L with the Executive-Class Seating Package. But looks like the Equus is missing a few features that the LS have and from how the Genesis 4.6 drive and from review of the Equus so far, I predict it is slightly less refine then the LS460L. But it is mostly there, for people who are not into the little tiny details, it is a very attractive package.
I mean that was how Lexus started 20 years ago and so far Hyundai is progressing a lot faster then Lexus was.
I hate to say it and I hope it won't happen, but if quality of Lexus continue to decline and Hyundai's quality continue to goes up as fast as it is, some day in the not too distance future an Equus will be nicer then a LS. When that day come, I would switch to an Equus. I am not loyal to any brand, I drive whatever is the best for the money. I am a Lexus fan now because it is currently the best for the money.
I mean that was how Lexus started 20 years ago and so far Hyundai is progressing a lot faster then Lexus was.
I hate to say it and I hope it won't happen, but if quality of Lexus continue to decline and Hyundai's quality continue to goes up as fast as it is, some day in the not too distance future an Equus will be nicer then a LS. When that day come, I would switch to an Equus. I am not loyal to any brand, I drive whatever is the best for the money. I am a Lexus fan now because it is currently the best for the money.
Last edited by BNR34; 10-19-10 at 09:11 PM.
10-20-10, 12:25 PM
#68
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If you read the thread in its entirety you would see that 45k was printed thus people bringing it up. GS69 was kind enough to update the thread. Clearly a typo but it did cause some confusion.
Hyundai Motor America today announced pricing for the all new 2011 Hyundai Equus luxury sedan, which will go on sale nationwide in December.
The 2011 Equus will hit dealerships in 2 configuration including Equus Signature and Equus Ultimate. Both will be powered by a 4.6L Tau V8 making 385-hp and a peak torque of 333 lb-ft of torque (378-hp / 324 lb-ft using regular fuel) mated to a ZF 6-speed automatic.
Prices for the 2011 Hyundai Equus Signature will start at $58,000 while the Hyundai Equus Ultimate will start at $64,500. Up to $64,500 for a Hyundai? How does the Korean automaker plan on justifying such a price tag?
“We’re confident that smart luxury buyers will discover that Equus competes well with similar flagship products from Mercedes-Benz, BMW, Audi and Lexus,” said John Krafcik, Hyundai Motor America president and CEO. “But the traditional luxury brands simply can’t compete with the unique retail and ownership experience we’ll be providing for the Equus owner, including “Your Time, Your Place,” the industry’s first at-home vehicle demonstration program; the “At Your Service” program, which provides complimentary valet at-home pickup and no-charge maintenance for five years or 60,000 miles; and the industry’s first Apple iPad-based interactive owner’s manual.”
Hyundai plans on selling 45,000 units annually.
smh where do these Hyundai guys come from? Company plants?
Hyundai Motor America today announced pricing for the all new 2011 Hyundai Equus luxury sedan, which will go on sale nationwide in December.
The 2011 Equus will hit dealerships in 2 configuration including Equus Signature and Equus Ultimate. Both will be powered by a 4.6L Tau V8 making 385-hp and a peak torque of 333 lb-ft of torque (378-hp / 324 lb-ft using regular fuel) mated to a ZF 6-speed automatic.
Prices for the 2011 Hyundai Equus Signature will start at $58,000 while the Hyundai Equus Ultimate will start at $64,500. Up to $64,500 for a Hyundai? How does the Korean automaker plan on justifying such a price tag?
“We’re confident that smart luxury buyers will discover that Equus competes well with similar flagship products from Mercedes-Benz, BMW, Audi and Lexus,” said John Krafcik, Hyundai Motor America president and CEO. “But the traditional luxury brands simply can’t compete with the unique retail and ownership experience we’ll be providing for the Equus owner, including “Your Time, Your Place,” the industry’s first at-home vehicle demonstration program; the “At Your Service” program, which provides complimentary valet at-home pickup and no-charge maintenance for five years or 60,000 miles; and the industry’s first Apple iPad-based interactive owner’s manual.”
Hyundai plans on selling 45,000 units annually.
10-24-10, 09:59 PM
#70
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Hyundai is planning to create a premium rival to Lexus and Infiniti when it brings its Genesis range to the UK in three years' time.
The cars - a sporty coupe, executive saloon and luxury limousine - would be sold from a specialist network of dealers set up specifically to deal with Genesis models.
Hyundai's UK managing director Tony Whitehorn wants Genesis to become known as a standalone brand with a unique identity giving the premium cars 'more credibility' in the UK.
The cars - a sporty coupe, executive saloon and luxury limousine - would be sold from a specialist network of dealers set up specifically to deal with Genesis models.
Hyundai's UK managing director Tony Whitehorn wants Genesis to become known as a standalone brand with a unique identity giving the premium cars 'more credibility' in the UK.
10-25-10, 10:17 AM
#71
I got to see it at the oc autoshow and I like the outside design.
Inside was nice too, but the leather they use is reallllly soft, almost like the massage chairs that you see being sold.
However, that rear massager seems quite small. Unless the front seat is moved practically all the way forward, there's hardly any leg room.
Not sure if it's the same for the LS
kudos to hyundai, puts acura to shame
Inside was nice too, but the leather they use is reallllly soft, almost like the massage chairs that you see being sold.
However, that rear massager seems quite small. Unless the front seat is moved practically all the way forward, there's hardly any leg room.
Not sure if it's the same for the LS
kudos to hyundai, puts acura to shame
10-26-10, 01:17 AM
#72
sorry to get a bit OT.
someone can correct me, but when talking about incentives i thought it's more about manufacturers incentives compared to selling price? reading the article and especially the first sentence "Automakers typically raise incentives to help boost new car sales but in 2010, that trend was reversed" make me think so.
when i look at invoice vs msrp on japanese brands (especially lexus), the difference seems to be more than that of some other brands like bmw and mb. that in some way give dealerships more room to negotiate. here in socal, when i shop for lexus, it's always based on invoice + few hundreds to 1000, which is often quite a bit away from msrp.
someone can correct me, but when talking about incentives i thought it's more about manufacturers incentives compared to selling price? reading the article and especially the first sentence "Automakers typically raise incentives to help boost new car sales but in 2010, that trend was reversed" make me think so.
when i look at invoice vs msrp on japanese brands (especially lexus), the difference seems to be more than that of some other brands like bmw and mb. that in some way give dealerships more room to negotiate. here in socal, when i shop for lexus, it's always based on invoice + few hundreds to 1000, which is often quite a bit away from msrp.
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