Give me more F's, because I'll buy them. Lexus luxury/quality/reliability/efficiency combined with high performance drivetrain has a lot of appeal to me.

 

You feel they are worth what they cost? Like BMW M cars, Mercedes AMG's, Cadillac V's, and Audi S/RS models, Lexus F models are not (and will not be) chump change.

 

BTW, Mercedes has done just that..........they market an AMG version of almost every series they sell in the American market, including the SUV's. The R-Class and GLK, I believe, are the only exceptions, and I wouldn't be surprised to see a GLK AMG soon, though by 2015-16, new CAFE laws are going to be affecting a lot of high-performance designs like this.

 

Considering AMG has the G55 and ML63 and R63 and BMW has a X5 and X6M I say join the damn party.

 

my next car would definitely be an IS F! should have gotten it in the first place. oh well, i'm just gonna enjoy my 350 for now

 

Sure it will.....until the LF-A comes out. Then you'll be in love again.

 

LF-Ch Yes! h



Read more here.

 

From my perspective the average Lexus customer, for lack of a better word, is sensible. As 1SICLEX put it, they put reliability above prestige. The IS-F definitely breaks the mold of what a traditional Lexus is and I think Lexus needs to continue to build it and improve it with every revision.

As a company, public perception is so important and even more important in the luxury market. If MB and BMW are building crazy fast, crazy expensive cars people notice. Everyone knew Lexus didn't and had to finally answer with the IS-F.

Like you said Mike, Lexus needs to crash the party. The question is whether Lexus can build big, expensive fast cars and still try to appeal to the eviromentally conscious crowd with their hybrids. Can they work both ends of the market place?

How can Lexus on one hand sell a luxury hybrid and boast "eco friendly....XYZ" and then have a car boasting 400+ horses and committing all kinds of sins against mother earth?

 

A good point is brought up regarding the environmental efficiency aspect and high-performance lines. In their first attempt in the segment, Lexus did not completely forget their efficiency credo; like how the first LS 400 was among the first 250 hp+, V8s in the luxury market without the gas guzzler tax, the IS-F at 18 mpg combined also avoids the tax. However, the M3 at 16 mpg and the C63 AMG at 15 mpg are subject to the tax. The same goes for most of their lineups, with the M5, M6, E63, E65, S63, etc. all classified by the EPA as gas guzzlers. If Lexus is to continue building F-cars, and particularly going up the scale with GS-F, LF-A V10s, they will have to monitor the fuel efficiency closely.

 

I think that's why their flagship is a hybrid (LS600h and LS600h L). Otherwise they might be seen as hypocritical...

 

Yeah, which most of us here thought was stupid.

 

+1


it is? how are the sales of the IS-F and/or F sport accessories?

 

...gotta pay to play

 

By all indications, the sales of both have been quite good.

 

Yes, based on actual Lexus history so far and not speculation about future models and pricing, since we have only one true F model so far, the IS-F. Lexus is not always a copycat with its product strategies.

Pricing of other auto makers high performance models is another subject.