Toyota's hybrids could be banned from the american market?
#1
Speaks French in Russian
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http://www.autoblog.com/2009/09/17/a...-john-mcelroy/
In a shocking development Toyota faces a lawsuit filed with the U.S. International Trade Commission that seeks to ban the import of all hybrids to the American market. Toyota is being sued by Paice LLC for patent infringement on its hybrid system.
Before you think this is just a frivolous lawsuit that has no standing whatsoever, consider the fact that Paice has already successfully sued Toyota on five counts of patent infringement, and won on three of them. In April of this year, Paice was awarded by the Federal district court in the Eastern District of Texas a future royalty of $98 for every Prius sold.
Toyota is appealing that verdict, but just to up the ante Paice decided to file its suit with the ITC and go for an all-out ban on all the hybrids the giant Japanese automaker brings into the U.S. market.
Paice's hybrid system is the brainchild of Russian inventor Alex Severinski who managed to emigrate from the former Soviet Union in the mid-1970s. He landed in the United States smack dab in the middle of the first oil embargo. The way he tells it he escaped from the Soviet system where people had to stand in line to buy food only to land in America were people were standing in line to buy gasoline. Being an electronics engineer he decided to design a series hybrid system based on low-cost, high-voltage electronics. Severinski then began the long, arduous effort to get the auto industry interested in his invention.
Fast-forward a decade or so and an entirely chance encounter brought his invention to the attention of the late Bob Templin, the former chief engineer at Cadillac. Templin was retired at the time but became intrigued by the possibilities that Severinski's invention offered. Soon he recruited other automotive executives with extensive experience, including Ted Louckes, the former chief engineer of Oldsmobile, and Bob Oswald the former president of North American operations for the Bosch Company.
I mention their names because I've known each of these men for most of my career. They're honest, straight-forward executives who came up through the engineering ranks and really know technology. They're not the types who could get snowed by some pie-in-the-sky inventor.
The first thing they did was advise Severinski to get his invention patented. After that they joined Paice's board of directors. Then they too tried to get automakers interested in their hybrid system, but to no avail.
When Toyota came out with the Prius, Paice was pretty sure Toyota had infringed on its patents, so it sued the automaker. The lawsuit wound its way through the courts until they won this April's verdict.
Clearly Paice is more interested in getting Toyota to pay it royalties than in preventing the automaker from importing hybrids. And while Toyota can easily afford to pay them, it would certainly lose a lot of face if it turns out that it infringed on someone else's patents while trying to build its reputation as the world's leader in hybrid technology.
Before you think this is just a frivolous lawsuit that has no standing whatsoever, consider the fact that Paice has already successfully sued Toyota on five counts of patent infringement, and won on three of them. In April of this year, Paice was awarded by the Federal district court in the Eastern District of Texas a future royalty of $98 for every Prius sold.
Toyota is appealing that verdict, but just to up the ante Paice decided to file its suit with the ITC and go for an all-out ban on all the hybrids the giant Japanese automaker brings into the U.S. market.
Paice's hybrid system is the brainchild of Russian inventor Alex Severinski who managed to emigrate from the former Soviet Union in the mid-1970s. He landed in the United States smack dab in the middle of the first oil embargo. The way he tells it he escaped from the Soviet system where people had to stand in line to buy food only to land in America were people were standing in line to buy gasoline. Being an electronics engineer he decided to design a series hybrid system based on low-cost, high-voltage electronics. Severinski then began the long, arduous effort to get the auto industry interested in his invention.
Fast-forward a decade or so and an entirely chance encounter brought his invention to the attention of the late Bob Templin, the former chief engineer at Cadillac. Templin was retired at the time but became intrigued by the possibilities that Severinski's invention offered. Soon he recruited other automotive executives with extensive experience, including Ted Louckes, the former chief engineer of Oldsmobile, and Bob Oswald the former president of North American operations for the Bosch Company.
I mention their names because I've known each of these men for most of my career. They're honest, straight-forward executives who came up through the engineering ranks and really know technology. They're not the types who could get snowed by some pie-in-the-sky inventor.
The first thing they did was advise Severinski to get his invention patented. After that they joined Paice's board of directors. Then they too tried to get automakers interested in their hybrid system, but to no avail.
When Toyota came out with the Prius, Paice was pretty sure Toyota had infringed on its patents, so it sued the automaker. The lawsuit wound its way through the courts until they won this April's verdict.
Clearly Paice is more interested in getting Toyota to pay it royalties than in preventing the automaker from importing hybrids. And while Toyota can easily afford to pay them, it would certainly lose a lot of face if it turns out that it infringed on someone else's patents while trying to build its reputation as the world's leader in hybrid technology.
#4
Lexus Fanatic
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Originally Posted by 1SICKLEX
True indeed...and EVs
There were no true "Hybrids" in the early 1900's that I know of. There WERE, however, a number of pure-electric cars and steam-powered vehicles, the most famous of them, of course, being the Stanley Steamer. The electrics, back then, fell out of favor for basically the same reason that they aren't more widespread today than they are......limited battery range.
#6
Lexus Fanatic
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Patent lawsuits are nothing new in the auto industry. A number of automakers have been sued by the fellow who invented the intermittent windshield wiper.....Robert William Kearns. The most noted suits were against Ford and Chrysler (he won both of them).
Back to the thread topic, Paice may get some money out of this (which seems to be his main goal), but I don't see how he can keep hybrids out of the American market. He can (maybe) force Toyota to pay some royalties, but hybrids are simply too big a buisness here.........he can't stop big market forces of supply and demand. He might as well try and stop Niagara Falls.
Back to the thread topic, Paice may get some money out of this (which seems to be his main goal), but I don't see how he can keep hybrids out of the American market. He can (maybe) force Toyota to pay some royalties, but hybrids are simply too big a buisness here.........he can't stop big market forces of supply and demand. He might as well try and stop Niagara Falls.
#7
No, I don't play soccer!
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Patent lawsuits are nothing new in any industry. It's all about the money and will drag on for years and years. The question is whether Paice can keep up with Toyota while they're selling hybrids like there's no tomorrow.
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#8
Lexus Champion
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the japanese hold foreign patents in very very low esteem...
it happened again and again with VCRs, TVs, Cameras, all sorts of consumer electronics in the 1980s. This is nothing new.
it happened again and again with VCRs, TVs, Cameras, all sorts of consumer electronics in the 1980s. This is nothing new.
#10
Lexus Test Driver
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Its not just the Japanese, its all the up coming industrial countries. Do you think countries like Korea, China or India cares about a patent in the US?
#12
executive matchup
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October 6th 2009, THE ASSOCIATED PRESS
The company, Bonita Springs, Florida-based Paice LLC, claims that popular Toyota hybrids like the third-generation Prius and the Lexus HS250h contain technology that violate its patents related to the propulsion of gas-electric vehicles.
Paice is seeking to bar the import of the vehicles into the U.S. The U.S. International Trade Commission, which investigates claims of trade violations, voted to launch the probe on Monday.
After the ITC decides to begin an investigation, a judge is named usually within 45 days and hearings are held, an ITC spokeswoman said. If the ITC sides with Paice, the trade body could issue penalties including a possible ban on the hybrids' import.
A Toyota representative was not immediately available to comment Tuesday. The Japanese automaker issued a statement last month when Paice first complained to the ITC saying it "has many patents on the hybrid technology and believes that it has strong defences against all of Paice's claims and that it will prevail in the ITC proceeding."
American Depositary Shares of the company added $2.23, or 2.9 per cent, to $77.26 in afternoon trading.
http://autos.sympatico.ca/automotive...hybrid-patents
The company, Bonita Springs, Florida-based Paice LLC, claims that popular Toyota hybrids like the third-generation Prius and the Lexus HS250h contain technology that violate its patents related to the propulsion of gas-electric vehicles.
Paice is seeking to bar the import of the vehicles into the U.S. The U.S. International Trade Commission, which investigates claims of trade violations, voted to launch the probe on Monday.
After the ITC decides to begin an investigation, a judge is named usually within 45 days and hearings are held, an ITC spokeswoman said. If the ITC sides with Paice, the trade body could issue penalties including a possible ban on the hybrids' import.
A Toyota representative was not immediately available to comment Tuesday. The Japanese automaker issued a statement last month when Paice first complained to the ITC saying it "has many patents on the hybrid technology and believes that it has strong defences against all of Paice's claims and that it will prevail in the ITC proceeding."
American Depositary Shares of the company added $2.23, or 2.9 per cent, to $77.26 in afternoon trading.
http://autos.sympatico.ca/automotive...hybrid-patents
#15
No Sir, I Don't Like It
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It's a double edged sword. You can claim it kills them in this respect, but at the same time, if someone develops a tech or idea and can't patent it, what's stopping anyone else from just taking his idea. If he's going to invest so much time and perhaps money into generating said idea with no protection that it will be his and he could charge what he wants for it, then that person will have no motivation to develop said idea.