Buick billboard targets Lexus AND new GM ads vs Toyota/Lexus
#16
Lexus Fanatic
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Good luck with the campaign, the product will be most important for sales and profit success.
Lexus loves this kind of advertising, esentially putting them on a pedestal at GM's expense.
Lexus loves this kind of advertising, esentially putting them on a pedestal at GM's expense.
#17
Lexus Fanatic
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I think its funny how the American car companies lashing out at the Japanese. I remember when they used to laugh at Japanese cars and say they had lawn mower engines. They are eating and choking on those words
#19
Lexus Champion
iTrader: (3)
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Let's be honest here. Today's Lexus products are probably not as solidly built as those of the 1990's and the early years after 2000, but they are STILL far from junk, and they still are found in the upper reaches of most quality and customer-satisfaction surveys. Quality-wise, in the premium/upmarket class, I would still choose a Lexus product over most other brands. Having said that, though, I DID find the present-generation ES350 disappointing, for a number of reasons.
Nowadays however the competition is more aggressive than ever, and more impressive than ever. You have this Buick, the Hundai Genesis, Lincoln MKS, all fighting for their piece of the pie. Lexus simply cannot afford to lose their share of the market with their bread and butter ES model. They need to do a major facelift on the ES, otherwise they will get blown out of the water.
Just look at the new Acura TL for instance. Its brand new and its sales are already pathetic. Its practically doomed at this point. This is what happens when you bring an non competitive product into a highly competitive market.
#20
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I hate to say it, but I think that most "luxury" manufacturers will target Lexus because overall Lexus owners are just not as loyal to the brand as MB and BMW owners are. I think most MB and BMW owners can't see beyond the logo, so no need even to advertize mentioning them. So, the brand to attack easier is the low hanging fruit.
Personally, Buicks new slogan should be "The big *** of the world class..."
Personally, Buicks new slogan should be "The big *** of the world class..."
#22
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If I was the Marketing Manager of Lexus I'd be delighted - my competitor has just put my product name in a prime location for thousands to see - at no cost to me and considerable cost to himself.
#23
Lexus Champion
#26
Lexus Test Driver
#28
Lexus Champion
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The ES350 is an established brand/model. It's the big dog of entry level luxury sedans so anyone entering the segment will target it. Can you imagine an ES ad "watch out Buick"?
Competition is good, 1SICKLEX just posted a listing with the upcoming changes/improvements to the 2010 ES and they show that Lexus is making some nice and needed changes. It will be interesting.
Competition is good, 1SICKLEX just posted a listing with the upcoming changes/improvements to the 2010 ES and they show that Lexus is making some nice and needed changes. It will be interesting.
#29
Lexus Fanatic
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Everything else was either too small/sporty (3 series, C class), too expensive (5 series, E class) or just plan out awful.
Lexus simply cannot afford to lose their share of the market with their bread and butter ES model. They need to do a major facelift on the ES, otherwise they will get blown out of the water.
Just look at the new Acura TL for instance. Its brand new and its sales are already pathetic. Its practically doomed at this point. This is what happens when you bring an non competitive product into a highly competitive market.
#30
Lexus Fanatic
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It is true that a lot of older people buy Buicks, but they are not as much of a Geezer-mobile as the auto press would have you believe. That is a classic, inaccurate stereotype that is somewhat removed from reality. Younger people DO buy new Buicks, though generally not in large numbers. I've posted about this many times on CAR CHAT, yet that old stereotype still seems to stick with some people. The Enclave, in particular (and the Rondevous and Rainier before that) had lower average-buyer ages than some other Buicks.