Mazda confirms that mazda2 subcompact car will be sold in u.s. And canada
09-17-09, 06:59 PM
#1
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Mazda confirms that mazda2 subcompact car will be sold in u.s. And canada
MAZDA CONFIRMS THAT MAZDA2 SUBCOMPACT CAR
WILL BE SOLD IN U.S. AND CANADA
PALM SPRINGS, Calif. – Mazda North American Operations’ president and CEO, Jim O’Sullivan, confirmed today during a meeting of the company’s top dealers that the MAZDA2 subcompact, or B-Car classification, car will be sold in the U.S. beginning in late 2010. It was previously announced that the car also will be sold in Canada, beginning at about the same time.
“You’ve asked us for it for a while now, and we’ve been studying the market to make sure we can make a business case for it across North America,” O’Sullivan told the assembled dealers. “As consumers’ tastes and attitudes toward small vehicles have changed, we now believe strongly there is a place in our lineup for a car below our current least-expensive car, the MAZDA3. MAZDA2 will be true to everything that makes our cars stand apart from the competition: it will be stylish, fun-to-drive and a heck of a value. In short, it will be Zoom-Zoom.”
No further details were released at the meeting, other than notice that the final North American-specification MAZDA2 will be unveiled to media and the public at the 2009 Los Angeles Auto Show. Further information on specifications, content, pricing and on-sale timing will be provided closer to launch.
MAZDA2 has been a sales and media success in markets around the world, winning more than 50 awards and being named Car of the Year in more than 20 separate countries. Additionally, MAZDA2 was named the 2008 World Car of the Year, besting all other new cars around the world.
Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.
WILL BE SOLD IN U.S. AND CANADA
PALM SPRINGS, Calif. – Mazda North American Operations’ president and CEO, Jim O’Sullivan, confirmed today during a meeting of the company’s top dealers that the MAZDA2 subcompact, or B-Car classification, car will be sold in the U.S. beginning in late 2010. It was previously announced that the car also will be sold in Canada, beginning at about the same time.
“You’ve asked us for it for a while now, and we’ve been studying the market to make sure we can make a business case for it across North America,” O’Sullivan told the assembled dealers. “As consumers’ tastes and attitudes toward small vehicles have changed, we now believe strongly there is a place in our lineup for a car below our current least-expensive car, the MAZDA3. MAZDA2 will be true to everything that makes our cars stand apart from the competition: it will be stylish, fun-to-drive and a heck of a value. In short, it will be Zoom-Zoom.”
No further details were released at the meeting, other than notice that the final North American-specification MAZDA2 will be unveiled to media and the public at the 2009 Los Angeles Auto Show. Further information on specifications, content, pricing and on-sale timing will be provided closer to launch.
MAZDA2 has been a sales and media success in markets around the world, winning more than 50 awards and being named Car of the Year in more than 20 separate countries. Additionally, MAZDA2 was named the 2008 World Car of the Year, besting all other new cars around the world.
Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.
09-17-09, 08:32 PM
#2
Lexus Fanatic
"we now believe strongly there is a place in our lineup for a car below our current least-expensive car, the MAZDA3."
“As consumers’ tastes and attitudes toward small vehicles have changed,
Even back in the mid-late 1990's, when gas was cheap and full-size trucks and SUV sales were at their peak, there was still a clear U.S. market for small cars, though many auto companies just weren't interested in it. They were making too much selling Tahoes and Expeditions.....sometimes as much as $8000 per vehicle. In Mazda's case, of course, their pickups/SUVs are considerably smaller than big domestic ones, but still more profitable than a B-Class subcompact.
Last edited by mmarshall; 09-17-09 at 08:52 PM.
09-17-09, 08:49 PM
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09-18-09, 10:02 AM
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I have been longing for this car for a while now, along with Fiesta and 500. They are all such hot looking subcompacts. The new challengers for Fit and Yaris and Versa. We Americans seriously need more small cars on the road.
11-19-09, 11:54 PM
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03-27-10, 11:06 AM
#11
Lexus Fanatic
I resurrected this thread because more information and reviews of the upcoming Mazda2 are available now.
Some of the non-U.S.-versions (depending on country) seem to be getting different, more conventional grilles.
http://www.thetruthaboutcars.com/rev...european-spec/
http://autos.ca.msn.com/reviews/2011...entid=22279223
http://en.wikipedia.org/wiki/Mazda_Demio
http://www.mazdausa.com/MusaWeb/MAZD...0329413&bhcp=1
Some of the non-U.S.-versions (depending on country) seem to be getting different, more conventional grilles.
http://www.thetruthaboutcars.com/rev...european-spec/
http://autos.ca.msn.com/reviews/2011...entid=22279223
http://en.wikipedia.org/wiki/Mazda_Demio
http://www.mazdausa.com/MusaWeb/MAZD...0329413&bhcp=1
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