Japanese automakers see Hyundai as global threat
10-04-09, 02:53 PM
#32
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10-04-09, 03:15 PM
#33
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I work for Hyundai!!! 
(still debating if I should get a Gen coupe 3.8, but I love Lex/Toyota too much)
I knew they would eventually come up and try to compete with all the Japanese automakers.
(still debating if I should get a Gen coupe 3.8, but I love Lex/Toyota too much)I knew they would eventually come up and try to compete with all the Japanese automakers.
Last edited by Rollin'ES3; 10-04-09 at 03:25 PM.
10-04-09, 04:10 PM
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10-04-09, 04:11 PM
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10-05-09, 01:38 AM
#38
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Honda Chief " Hyundai is awesome "
Japan's automakers know a threat when they see one, and based on their words, it sure isn't in Michigan. Motown is fleeting image in the Japanese carmakers' rearview mirrors, which they're now nervously checking for a budding South Korean juggernaut. Honda CEO Takanobu Ito minced no words when he told the Associated Press, "Hyundai is awesome. They are undoubtedly a threat because their products are cheap, and the quality is improving." The numbers seem to bear that out, as Hyundai and its corporate sibling, Kia, continue to show substantial sales chart improvements in key markets like the Europe and the US, where it continues to show strong growth while many other automakers look at double-digit shortfalls year-over-year. Nissan's Shiro Nakamura echoes Honda's Ito when it comes to identifying Japan's new boogeyman, "Hyundai is the biggest threat for the Japanese automakers. They have the technology, but they seem to have cheaper labour."
Hyundai, once basically a joke (we all remember such legendary products as the Excel, pictured above), is catching the Japanese by beating them at their own game -- offering a mix of value and quality that's hard for shoppers to ignore. Japan knows it needs to defend itself, too. After all, once upon a time, they were what Hyundai is now. In the grand scheme of things, it wasn't too long ago that one could chuckle at Honda's initial foray into the States. We know how that turned out. Now you have to wonder how long it'll be until we see quotes from Hyundai's leadership talking about the Chinese the way Nissan and Japan talk about Hyundai.
Hyundai, once basically a joke (we all remember such legendary products as the Excel, pictured above), is catching the Japanese by beating them at their own game -- offering a mix of value and quality that's hard for shoppers to ignore. Japan knows it needs to defend itself, too. After all, once upon a time, they were what Hyundai is now. In the grand scheme of things, it wasn't too long ago that one could chuckle at Honda's initial foray into the States. We know how that turned out. Now you have to wonder how long it'll be until we see quotes from Hyundai's leadership talking about the Chinese the way Nissan and Japan talk about Hyundai.
10-05-09, 02:13 AM
#39
Even 10-15 years ago not many of us would even consider a Hyundai. Hyundai never really put themselves out there to be the leader of the bunch because they didn't have the reputation to back them up.. Well present day, its whole new game. Who would of thought that Japanese automakers would be afraid of such unworthy company today.
10-05-09, 02:33 AM
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What's troubling here is that the writing is all over the wall for the South Koreans to once again trump the Japanese. When you look to Samsung, they copied everyone for years and were madly successfully at it, eventually garnering awesome economies of scale and racking up so large of cash reserves that they outspent the Japanese firms in R&D. This led them to be number one and led them to be the leader they are on an innovative front (NAND flash memory, LCD, AMOLED, etc.).
When you look at Samsung today, you see a massive conglomerate with a brand equity that is worth twice that of Sony. It's the world's largest and most valuable electronics company.
We can all sit here and whine about Hyundai copying the pants off of everyone else with little to no innovation (which is really not arguable on any front), but eventually, that imitation is their entry to become a relevant and innovative player.
When you look at Samsung today, you see a massive conglomerate with a brand equity that is worth twice that of Sony. It's the world's largest and most valuable electronics company.
We can all sit here and whine about Hyundai copying the pants off of everyone else with little to no innovation (which is really not arguable on any front), but eventually, that imitation is their entry to become a relevant and innovative player.
10-05-09, 04:30 AM
#43
Wayne's World - "Hyundai is awesome" "no... they're EXCELLEEEENT !!!"
It's a cycle, once production costs catch up with Hyundai, the same issue will fall on them as every other prior auto company.
All companies were built to eventually fall... thus is the circle of life...
It's a cycle, once production costs catch up with Hyundai, the same issue will fall on them as every other prior auto company.
All companies were built to eventually fall... thus is the circle of life...
10-05-09, 05:19 AM
#44
Lexus Test Driver
Isnt Hyundai where Toyota was 30 or 40 years ago? Hyundai has cheap labor, Low health cost, low pension cost, government backing, no safety or enviomental regulation. Hyundai discourage other import cars from entering their country.
AlexusAnja is right, in 15 or 20 years, Hyundai will be over taken by the Chinese and the Indian, and the cycle will continue.
AlexusAnja is right, in 15 or 20 years, Hyundai will be over taken by the Chinese and the Indian, and the cycle will continue.
10-05-09, 07:00 AM
#45
Lexus Test Driver
Gman -
1) Hyundai is where Toyota was 15 yrs ago. Their labor,r&d, & safety reg. are all going up. They are backed by the gov't. It's in their constitution & so is Japanese corp.They will most likely shift their assembly to N. China or S. China like the rest of the car corp. They have already looked closely at N. industrial territories.
2) They double the cost of (ALL) imported Luxury cars & goods. Some products are taxed almost triple. I visited last year & there were alot of foreign cars there. Lexus,GM,Audi, & lots of BMW & MB. Just like Japan & China to protect their domestic products & corp. (U.S.) should do this also.
3) China & India car corp. will be here faster then that. 5 to 10 yrs.
1) Hyundai is where Toyota was 15 yrs ago. Their labor,r&d, & safety reg. are all going up. They are backed by the gov't. It's in their constitution & so is Japanese corp.They will most likely shift their assembly to N. China or S. China like the rest of the car corp. They have already looked closely at N. industrial territories.
2) They double the cost of (ALL) imported Luxury cars & goods. Some products are taxed almost triple. I visited last year & there were alot of foreign cars there. Lexus,GM,Audi, & lots of BMW & MB. Just like Japan & China to protect their domestic products & corp. (U.S.) should do this also.
3) China & India car corp. will be here faster then that. 5 to 10 yrs.