Last week, we heard rumors that Buick had finally decided to produce the Regal GS but no official announcement came from General Motors headquarters.

This morning as U.S. media gathered to drive the Regal in California, the GS officially became a reality. And while our man Michael Harley is on the launch, we also just received an email from Dayna Hart in GM communications proclaiming:

"At wave 1 of our drive program for Regal we just confirmed that the Regal GS will be added to the Buick portfolio. We are not providing any additional details at this point."

As the quote notes, Buick isn't sharing any other details about the GS such as timing, or what engine will be in the car. We're expecting that Buick will stick with the 2.0-liter turbocharged and direct-injected Ecotec inline-four that was listed on the spec sheet for the concept version shown at the Detroit Auto Show last January. However, now that Hyundai has announced the Sonata Turbo with 276 horsepower, we're expecting that Buick will try to ensure that the Regal GS will have more than the 255 hp announced back in January.

Key points:

1. Over 40% of sales are conquests coming from brands such as BMW and Audi
2. Average transaction price is over $28,000.00
3. Dealers are asking for DOUBLE of what GM can currently build

http://wardsauto.com/ar/dealers_pressing_regals_101001/

POCONO, PA – General Motors Co., which launched production of the turbocharged 2.0L Ecotec-equipped Buick Regal at its plant is Russelsheim, Germany this week, is having trouble keeping up with demand for the base models in the U.S.

The turbocharged Regal, expected to hit showrooms in late November, will expand the model's portfolio. A higher-output version of the 2.0L turbo will go in the Regal GS performance model due in 2011.

So far, demand for the Regal in the U.S. is outstripping inventory, says Christopher M. Ayotte, marketing manager for the car. Receptivity in the market has been “amazing,” he says.

“Dealers are asking for double what we can provide in their monthly reorders,” Ayotte tells Ward's at the International Motor Press Assn. Test Day event here.

Ward’s data show GM held 5,920 units in the U.S. at the end of July, equivalent to an 87-day supply for the still-ramping-up Regal.

The average Regal transaction price is a little over $28,000, he says. The car bases at $26,995 and tops out at about $31,780. The turbocharged version will start at $29,495, with a fully equipped car reaching $35,185.

The Regal enjoys a 40% conquest rate, Ayotte says, with customers coming out of midsize luxury cars from such brands as BMW and Audi.
Regal hit so far, GM says.

“The (Audi) A4 is the aspirational intender,” he says.

Through August, Buick sold 3,878 Regals in the U.S. Almost 80,000 were sold in China last year. Another 150,000, badged the Opel/Vauxhall Insignia, were sold in Europe in 2010.

This year, GM says Insignia sales have reached 250,000 through August.

Russelsheim will begin to ramp down North American production when output of the Regal gets under way at GM's Oshawa, ON, Canada, plant in March.
Ayotte declines to forecast how many Regals will be sold in the model’s first year in the U.S.

“We're going to sell everyone we can build,” he says. “I see a lot of upside for the Buick Regal. It's going to be a high-volume model for Buick.”

2012 BUICK REGAL GS PRODUCTION MODEL TAKES SPORTS SEDAN PERFORMANCE TO A NEW LEVEL FOR BUICK

• High-performance midsize sport sedan with 0-60 mph performance of under seven seconds
• Features exclusive, GS-only high-output version of the Ecotec 2.0L turbo engine with 255 hp and 295 lb.-ft. of torque
• Buick's Interactive Drive Control System allows drivers to change the suspension settings and steering sensitivity
• Exclusive, racing-inspired exterior and interior appointments
• Goes on sale in the second half of 2011

MIAMI – Buick this evening reveals the production version of the 2012 Regal GS, an even sportier expression of the Regal sport sedan that went on sale earlier this year and has attracted new buyers to the Buick family. Powered by a high-output, exclusive Ecotec 2.0L turbocharged engine mated to a six-speed manual transmission, the GS delivers an estimated 255 horsepower (190 kW) and 295 lb.-ft. of torque for a 0-60 mph performance of less than seven seconds (estimated). Buick's Interactive Drive Control System is standard on the GS, allowing drivers to customize the driving experience by changing the suspension settings and steering sensitivity between three modes: standard, sport and GS.

"Built on the performance foundation of the Regal, the Regal GS was designed as an even sportier expression of responsive performance and style," said John Schwegman, vice president of Buick marketing. "The driving experience is powerful and spirited; and the GS represents the next entry in Buick's product renaissance."

The Regal GS will be unveiled this evening at a consumer event in Miami. It goes on sale in the second half of 2011. Pricing has not yet been announced.

Product highlights include:
• Exclusive Ecotec 2.0L turbocharged and intercooled engine rated at an estimated 255 horsepower (190 kW) and 295 lb-ft of torque (400 Nm)
• Six-speed manual transmission, with six-speed automatic with Driver Shift Control to be offered later
• Interactive Drive Control System with GS mode
• Four-wheel independent system with HiPerStrut front suspension
• High-performance four-wheel disc brake system with Brembo front calipers
• Standard 19-inch, 5-Twin Spoke alloy wheels and all-season tire and optional 20-inch, 5-Twin Spoke polished alloy wheels with performance tires.

The exterior design features unique front and rear fascias, with the front fascia incorporating prominent, vertical air intake slots and specific grille treatment – with the vertical elements accented in a satin-metallic finish. The rear fascia has a pair of integrated, satin-metallic trapezoidal exhaust outlets. Rocker panel extensions and an integrated rear spoiler are also woven into the design. The GS cuts a sportier stance, too, with a slightly lower ride height than other models and aggressive 19-inch, 5-Twin Spoke alloy wheels and all-season tires (20-inch, 5-Twin Spoke polished alloy wheels with performance tires are optional).

Inside is a racing-inspired, flat-bottom sport steering wheel and metal sport pedals, along with leather-appointed 12-way power-adjustable sport driver and front passenger heated seats, which include four-way power lumbar. The GS-specific black interior is accented with satin-finish elements on the instrument panel, steering wheel and console, while the instrument panel glows white when the driver engages the GS mode of the Interactive Drive Control System (IDCS).

Standard amenities for the Regal GS include:
• Passive keyless entry with push-button start
• Standard XM Satellite Radio with three-month trial service
• Harmon/Kardon premium 320-watt sound system with nine speakers
• Bluetooth phone connectivity
• Leather-wrapped flat-bottom steering wheel with audio controls
• Leather-appointed sport seating
• Heated driver and front passenger seats, with 12-way adjustable driver and front passenger seats – including four-way lumbar adjustment
• 120-volt accessory power outlet
• Power windows with express up/down feature in the front and express down in the rear.
• Front and rear ultrasonic parking assist
• Bi-xenon HID headlamps.

Turbocharging and HiPerStrut
Power for the Regal GS comes from a high-output version of the Ecotec 2.0L turbocharged DOHC VVT engine with direct injection technology. It is based on the engine that will be available on Regal CXL later this year, but the engine and turbocharger are tuned to deliver greater boost pressure in the GS. The output is rated at 255 horsepower (190 kW) and 295 lb.-ft. of torque (400 Nm). A three-inch-diameter exhaust system provides reduced back pressure, resulting in higher engine power

Direct injection technology helps the engine deliver more power through increased efficiency, while maintaining fuel economy and lowering emissions. That means less fuel is consumed and lower emissions generated – including a 25-percent drop in cold-start hydrocarbon emissions. Variable valve timing optimizes power, efficiency and emissions across the entire rpm band.

"We've been combining direct injection and variable valve timing with boosted engines since 2006, and there's no question the Regal GS turbo has the responsiveness and acceleration of a 3.5L V6, while delivering the fuel economy of a 2.0L four," said Mike Anderson, Ecotec global chief engineer and program manager.

The engine is mated to a standard six-speed manual transmission. A six-speed automatic transmission will be available later.

The Regal GS rides on a relatively long wheelbase of 107.8 inches (2738 mm), which delivers refined, well-balanced vehicle dynamics. It also features a four-wheel-independent suspension, with a unique High Performance Strut (HiPerStrut) front suspension design. The HiPerStrut system helps reduce torque steer and maintain negative camber during cornering; the driver experiences reduced torque steer, improved grip and increased cornering power, along with crisper handling, steering precision and feedback.

The four-link independent rear suspension is designed to minimize unwanted toe and camber effects during spirited driving maneuvers, enhancing vehicle stability. Both front and rear dampers incorporate active Computer Damping Control (CDC), continuously changing damper characteristics to maintain optimal vehicle ride control over varying road surfaces and profiles. More aggressive, performance-oriented damping characteristics can also be selected by the driver through the Interactive Driver Control System.

Braking power comes from a large diameter four-wheel disc brake system featuring Brembo front calipers. A standard, four-channel anti-lock brake system is tuned to reduce stopping distances over varied road surfaces and conditions. An electronic parking brake is actuated via a center console-mounted control. The Regal GS also features standard StabiliTrak stability control system with integrated, full-function traction control.

Interactive Drive Control System
The Regal GS is also equipped with Interactive Drive Control System (IDCS) chassis technology (also offered on other Regal models with the 2.0L turbo engine). It delivers enhanced vehicle stability and greater driving safety. The driver selects among three operating modes – standard, sport and GS – that change the suspension settings, and steering sensitivity through the variable-effort steering system.

A sophisticated driving mode control module continually monitors driving style utilizing yaw rate, lateral and longitudinal acceleration, steering wheel, throttle and vehicle speed. It defines the dynamic vehicle state, including acceleration, braking and cornering, to optimize chassis reactions. It also executes all of the IDCS driver selections. All four dampers are electronically controlled and continuously adapt within milliseconds to the prevailing road conditions, vehicle movements and individual driving style.

Selecting GS mode optimizes the car for dynamic driving, tightening the suspension and steering response. "Standard," or the default mode, is the setting for all-around use. The sport mode provides a level of performance between standard and the GS modes.