In this tough economy, many consumers are holding onto their cars longer and investing in them instead of buying a new car. Routine maintenance for any car requires replacing the tires when the tread wears down, and we haven’t met anyone who likes to pay for new tires. However, Goodyear isn’t helping matters by raising prices on all of their consumer tires by up to 6% effective Dec. 1.

The company is citing increased raw materials costs but wouldn’t specifically say which ones were driving the increase.

Goodyear raises tire prices by up to 6% (USA Today)