Car Chat General discussion about Lexus, other auto manufacturers and automotive news.

2011 Audi A8 Priced...78k for base SWB

Thread Tools
 
Search this Thread
 
Old 11-20-09, 12:41 AM
  #1  
LexFather
Guest
 
Posts: n/a
Exclamation 2011 Audi A8 Priced...78k for base SWB

Many of us are current A8/S8 fans....hope it looks just as good!

http://www.autoblog.com/2009/11/19/2...-design-miami/

Audi's centennial celebration is winding down, but the German brand isn't quite ready to switch off the lights. There's at least one more big model debut planned for its 100th anniversary, and in just over a week Audi will pull the sheets off the all-new 2011 Audi A8. Although the uber-sedan will take the stage at the LA Auto Show in two weeks, the world will get its first official look on the opposite coast at Design Miami.

Audi has erected a special temporary art museum for the design show, providing a backdrop for the unveiling of the brand's new flagship. According to Audi, the sedan will be surrounded by an exhibit from the Rubell Family collection called "Beg Borrow and Steal." There will also be an installation called the "Light Light" made of LEDs and aluminum -- a fitting tribute to the new A8's aluminum structure and LED lighting. So far, all we have is images of the Audi pavilion and a few teasers of the sedan, so stay tuned for more next week.


Gallery: Audi at Design Miami


PRESS RELEASE

Art of Progress: World premiere of the new Audi A8

* New Audi A8 to be unveiled on the eve of Design Miami
* Exhibition with Tom Dixon and the Rubell Family Collection

The 100th anniversary year of the Audi brand is set to culminate with a very special occasion. November 30 sees the world premiere of the new Audi A8 – in the extraordinary setting of Miami. Here the brand's new flagship will be presented in a truly innovative way in the Audi Pavilion, a temporary museum structure. It is to be the focal point of the vernissage "The Art of Progress," which exhibits cultural and technological progress and echoes the values of the new A8: Vorsprung durch Technik and design expertise that stirs the emotions.

Rupert Stadler, Chairman of the Board of Management of AUDI AG, commented on the exhibition concept: "Our claim "Vorsprung durch Technik" also embraces design, which is one of the outstanding elements of the Audi signature. And as top design has now emerged as an acknowledged art form, we see the bridge between art and architecture as a logical step in advancing our brand."

Miami has long since emerged as the worldwide capital of art and design. With the two high-profile fairs Design Miami and Art Basel Miami Beach, early December is traditionally the highpoint of the season for all art and design aficionados. On the eve of Design Miami the world premiere of the new Audi A8 will be held in this very beautiful setting.

Audi is celebrating the world premiere in unconventional style with a vernissage, which symbolizes the cultural and technological progress embodied in the Audi A8 with its history, its engineering and its emotion-packed design.

Inspired by the guiding principle "The Art of Progress," the Audi flagship is due to be unveiled in the Audi Pavilion amidst selected art works from the new exhibition "Beg Borrow and Steal," which belongs to the Rubell Family Collection, one of the world's most important art collections, and the installation "The Light Light" – consisting of aluminum and LED light – by the British top designer Tom Dixon.

These three areas are linked thematically in the Audi Pavilion. They have in common an innovative and progressive nature and the courage to create new things, and are thus elegantly interlinked with each other in the exhibition.

"Artists, designers and engineers have one passion in common, which becomes evident in the "The Art of Progress" vernissage," emphasizes Stefan Sielaff, Head of Design at AUDI AG: "And that is the handling of form, function, color and material. To what extent the result is art is decided by the claim behind it, but also by the observer."

Through December 5 the vernissage in the Audi Pavilion is a satellite of Design Miami and Art Basel Miami Beach, and is open daily to visitors from all over the world to Design Miami and Art Basel.

Furthermore, this year Audi is acting as a designer among designers at Design Miami, where it will also be possible to see the new Audi A8. In the Audi Lounge, the brand's flagship will be presented as a world premiere in an innovative setting to visitors to Art Basel Miami Beach and Design Miami. This year Audi is the exclusive automotive sponsor both of Design Miami and of Art Basel Miami Beach.

Audi Pavilion
45th & Collins Avenue (east of the large parking lot)
Miami Beach

Opening times:
December 2 through 5, 2009
Open daily from 12 noon through 8 p.m.

Audi Lounge at Design Miami
Design Miami Temporary Structure
NE 39th Street and 1st Court
Miami Design District

Opening times:
December 2 through 5, 2009
Open daily from 11 a.m. through 7 p.m.
 
Old 11-20-09, 12:43 AM
  #2  
whoster
Lexus Test Driver
 
whoster's Avatar
 
Join Date: Jun 2005
Location: Inside
Posts: 5,350
Received 1 Like on 1 Post
Default

oh wow... I'm kind of excited for this.
whoster is offline  
Old 11-20-09, 12:53 AM
  #3  
rominl
exclusive matchup

iTrader: (4)
 
rominl's Avatar
 
Join Date: May 2002
Location: Lovely OC
Posts: 81,673
Received 190 Likes on 148 Posts
Default

definitely looking forward

i wonder how the led drl is going to be on this car, haha
rominl is offline  
Old 11-20-09, 02:17 AM
  #4  
Fizzboy7
Lexus Test Driver
 
Fizzboy7's Avatar
 
Join Date: Mar 2008
Location: California
Posts: 9,719
Received 167 Likes on 99 Posts
Default

Plus 3. Always loved the A8 and can't wait to see what they do with it
Fizzboy7 is offline  
Old 11-20-09, 05:12 AM
  #5  
rdgdawg
Pole Position
 
rdgdawg's Avatar
 
Join Date: Nov 2007
Location: Lake Country, WI
Posts: 2,794
Likes: 0
Received 0 Likes on 0 Posts
Default

I LIKE it... someone was hanging around the BMW back lot for wheel design ideas...
rdgdawg is offline  
Old 11-20-09, 05:23 AM
  #6  
The G Man
Lexus Test Driver
 
The G Man's Avatar
 
Join Date: Oct 2005
Location: MA
Posts: 8,698
Received 68 Likes on 56 Posts
Default

Audi is on a row, after the redesign A8 this year, they will introduce the redesign A6 next year and there is talk of a A7 as well.
The G Man is offline  
Old 11-20-09, 05:53 AM
  #7  
theanimala
Lead Lap
 
theanimala's Avatar
 
Join Date: Feb 2001
Location: New Jersey
Posts: 553
Likes: 0
Received 0 Likes on 0 Posts
Default

As an 2005 A8L owner, I CANNOT wait to see this. Hopefully it doesn't make me hate my current car...
theanimala is offline  
Old 11-20-09, 06:36 AM
  #8  
The G Man
Lexus Test Driver
 
The G Man's Avatar
 
Join Date: Oct 2005
Location: MA
Posts: 8,698
Received 68 Likes on 56 Posts
Default

Originally Posted by theanimala
As an 2005 A8L owner, I CANNOT wait to see this. Hopefully it doesn't make me hate my current car...
I have a feeling Audi is not going to change it too much, they know they have a good base design already, they will not risk major changes that might alienate current A8 owners.
Look what happened to the new TL, a total head to toe change in design is hit or miss, if the new TL had only use their based design from the last one and modernize it a bit and use their current power train, they would have a Hugh hit on their hands.
The G Man is offline  
Old 11-20-09, 08:40 AM
  #9  
rominl
exclusive matchup

iTrader: (4)
 
rominl's Avatar
 
Join Date: May 2002
Location: Lovely OC
Posts: 81,673
Received 190 Likes on 148 Posts
Default

Originally Posted by The G Man
I have a feeling Audi is not going to change it too much, they know they have a good base design already, they will not risk major changes that might alienate current A8 owners.
Look what happened to the new TL, a total head to toe change in design is hit or miss, if the new TL had only use their based design from the last one and modernize it a bit and use their current power train, they would have a Hugh hit on their hands.
not much change might not be a good idea neither. looking back at lexus they did admit the "problem" with 2ls was that the 1ls was so successful they didn't diverge enough on 2ls

different generations should have noticeable and somewhat significant changes, interior, exterior, amenities, technologies, drivetrains, etc... of course, how to make it not like the acura case that's the job of the company
rominl is offline  
Old 11-20-09, 08:46 AM
  #10  
The G Man
Lexus Test Driver
 
The G Man's Avatar
 
Join Date: Oct 2005
Location: MA
Posts: 8,698
Received 68 Likes on 56 Posts
Default

Originally Posted by rominl
not much change might not be a good idea neither. looking back at lexus they did admit the "problem" with 2ls was that the 1ls was so successful they didn't diverge enough on 2ls

different generations should have noticeable and somewhat significant changes, interior, exterior, amenities, technologies, drivetrains, etc... of course, how to make it not like the acura case that's the job of the company
I agree, the key to a good redesign is have a hint of the old design and yet to be instantly recognizable that it is a new re-design and not the old one. It’s a tough decision for car designers to know how much new styling to add and how much old styling to save.
The G Man is offline  
Old 11-20-09, 02:52 PM
  #11  
1993ES300x
Lexus Champion
 
1993ES300x's Avatar
 
Join Date: Feb 2005
Location: ny
Posts: 1,685
Likes: 0
Received 2 Likes on 2 Posts
Default

Originally Posted by The G Man
I agree, the key to a good redesign is have a hint of the old design and yet to be instantly recognizable that it is a new re-design and not the old one. It’s a tough decision for car designers to know how much new styling to add and how much old styling to save.
agree.. Audi is very clever in this part of designing.. if you look at their history, the C5 A6 model had small changes until it was totally redesign for 2005.. those small changes might not caught the by the eye, but as a whole you could tell there's a difference..
1993ES300x is offline  
Old 11-20-09, 03:05 PM
  #12  
IS-SV
Lexus Fanatic
 
IS-SV's Avatar
 
Join Date: Nov 2008
Location: tech capital
Posts: 14,100
Likes: 0
Received 1 Like on 1 Post
Default

Originally Posted by The G Man
I agree, the key to a good redesign is have a hint of the old design and yet to be instantly recognizable that it is a new re-design and not the old one. It’s a tough decision for car designers to know how much new styling to add and how much old styling to save.
Agreed, it's a fine line. Retaining the basic style from one gen to next gen sometimes helps in holding up resale value too.
IS-SV is offline  
Old 11-20-09, 03:23 PM
  #13  
SLegacy99
Lead Lap
 
SLegacy99's Avatar
 
Join Date: Jun 2006
Location: MD
Posts: 4,511
Likes: 0
Received 0 Likes on 0 Posts
Default

The A8 definately needs some modernization in design. I'd also prefer a 3.0L TFSI version if given the choice.
SLegacy99 is offline  
Old 11-20-09, 07:56 PM
  #14  
Milla...
Registered User
 
Milla...'s Avatar
 
Join Date: Dec 2003
Location: California
Posts: 2,085
Likes: 0
Received 0 Likes on 0 Posts
Default

I really liked my A8L so I am very curious about this one. Can't wait.
Milla... is offline  
Old 11-23-09, 06:44 AM
  #15  
The G Man
Lexus Test Driver
 
The G Man's Avatar
 
Join Date: Oct 2005
Location: MA
Posts: 8,698
Received 68 Likes on 56 Posts
Default

Originally Posted by SLegacy99
The A8 definately needs some modernization in design. I'd also prefer a 3.0L TFSI version if given the choice.
I would not be surprise if Audi put a V8 supercharge or turbo charge in there to differentiate from the A6.
The G Man is offline  


Quick Reply: 2011 Audi A8 Priced...78k for base SWB



All times are GMT -7. The time now is 04:12 AM.