Lexus Magazine - We Want Your Feedback
11-24-09, 04:41 PM
#31
Lexus Fanatic
I used to get the magazine's paper copy when I had my IS300. I don't know if it has changed much since then, but when I got it regularly, I thought there was too much emphasis on Lexus PR stuff, vacations, road trips, family life, etc....and not enough useful data or articles on the vehicles themselves.
11-24-09, 05:48 PM
#33
Lexus Fanatic
what it took me a whole paragraph to say.
11-30-09, 01:10 PM
#34
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I definitely understand the enthusiast perspective, unfortunately, for the larger Lexus owner audience at large, the magazine is and will be a Lexus Lifestyle magazine. But there is no reason that an appropriate balance cant be struck to have something for everyone. The suggestions and feedback from everyone here will go a long way to that end.
11-30-09, 04:39 PM
#35
Lexus Fanatic
Its understandable that you need to keep it a lifestyle magazine but can you do less Golf for gods sake. How about cool vacation spots, features on new Lexus cars, new technology, prestigious awards, etc.
11-30-09, 08:58 PM
#37
Lexus Fanatic
I really like the high mileage idea. You guys should find as many high mileage cases as possible. Also safety info, new models, and some actual proof to customers that Lexus has a race team
11-30-09, 10:12 PM
#38
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Agreed with most comments here... When I received the magazine I found it extremely boring. The emphasis on lifestyle articles said to me that Lexus has no pride in its brand and the vehicles that represent it... I don't know what the "Lexus lifestyle" exactly is, but anyone who needs a magazine to tell them should be seeking psychiatric help...
Chris
Chris
11-30-09, 11:00 PM
#39
Lexus Fanatic
iTrader: (20)
these glossy fluff pieces are pretty much a waste of time, energy and money.
probably costs $50 per owner to make and distribute - just send 'em a gift card instead!
probably costs $50 per owner to make and distribute - just send 'em a gift card instead!
12-01-09, 01:59 PM
#41
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I definitely understand the enthusiast perspective, unfortunately, for the larger Lexus owner audience at large, the magazine is and will be a Lexus Lifestyle magazine. But there is no reason that an appropriate balance cant be struck to have something for everyone. The suggestions and feedback from everyone here will go a long way to that end.
I do like the food/chef articles. What about more articles on new technology in the cars and for the home?
12-01-09, 08:50 PM
#42
I cancelled my free subscription while it was in print form. Half of each issue seemed devoted to the global warming hoax/fraud (insert joke re the British Climate Research Unit's shredding/suppression of contrary data here). I understand they're trying to sell hybrids to gullible people, but that nonsense went way overboard.
12-01-09, 08:55 PM
#43
Lexus Fanatic
I cancelled my free subscription while it was in print form. Half of each issue seemed devoted to the global warming hoax/fraud (insert joke re the British Climate Research Unit's shredding/suppression of contrary data here). I understand they're trying to sell hybrids to gullible people, but that nonsense went way overboard.
usually everyone there is so "green"
12-03-09, 05:56 AM
#44
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I do like the food/chef articles. What about more articles on new technology in the cars and for the home?
I think I have a great collection of suggestions and what direction members her would like to see the magazine take as well as what you guys like about it now. In terms of layout/navigation, I think 1SICKLEX had a good post that summed up several points. As I understand it, most people feel the photography is good, and the layout is relatively easy to manage, however would like to see some areas take a greater departure from the Lexus main site. Let me know if there is anything I should add to that, or if there are things you really like about the way it is now.
On a separate note, there is some newer links just added from the news section that may interest anyone who has yet to see them. The first two news items link to videos of the SEMA project cars and an LF-A video. I would be fairly shocked however if most of you have not seen the LF-A videos
https://secure.drivers.lexus.com/lex...ews/index.html
12-03-09, 10:10 AM
#45
The better question would be who is the Lexus demograph? Who does it encompass? I truly would like to know as it seems that there is more exclusion rather than inclusion.
I recieve BMW magazine quarterly & they tend to cover enthusiasts, globe trotters, technology geeks, black, white, asian, young, old, uber rich, middle class, etc.
I would like a break down here.
I recieve BMW magazine quarterly & they tend to cover enthusiasts, globe trotters, technology geeks, black, white, asian, young, old, uber rich, middle class, etc.
I would like a break down here.